Summary
Overview
Timeline
Accomplishments
Work Preference
Skills
Software
Languages
Work History
Interests
Education
Hi, I’m

Aleksandra Smolarek

Remote
Aleksandra Smolarek

Summary

Hello! After more than ten years in marketing, I'm excited to pivot toward new directions. I'm open to anything from creative strategy and project management to data annotation and prompt engineering.


Drawn to the challenges of new roles, I'm eager to apply my strategic skills in fresh ways and learn from diverse environments. I'm open to opportunities where I can grow and contribute meaningfully to innovative projects.

Overview

15
years of professional experience

Timeline

CREATIVE STRATEGIST | PROJECT MANAGER
MTA GROUP / FORCE OF NATURE
01.2024 - 08.2024
MARKETING SPECIALIST
Scalac.io
11.2022 - 06.2023
STRATEGY TEAM LEADER
Social Media Now
03.2021 - 11.2022
CONSULTANT | TRAINER
Social Media Now
02.2017 - 11.2022
SM | CONTENT CREATOR & PAID SPECIALIST
Social Media Now
06.2013 - 11.2022
JOURNALIST
Various Media Outlets
10.2009 - 06.2013
KA Im. Andrzeja Frycza-Modrzewskiego
Bachelor of Journalism from Journalism And Social Studies

Accomplishments

Accomplishments
  • "UX in Social Media" presentation at Social Media Week Warsaw: Spearheaded a pivotal presentation on UX in social media, delivering insights that were highly praised for their depth and applicability.
  • "Facebook & Instagram - Start NOW" Online Course: Co-developed an online course that attracted over 1,000 participants, guiding them through the fundamentals of Meta platforms with a 95% satisfaction rate.
  • "News & QA Live" Monthly Facebook Broadcast: Created and hosted a series of 40 engaging live broadcasts, enhancing digital presence and audience interaction.
  • Coronavirus vs Digital Marketing Report: Directed a team to produce an industry-wide report ( downloaded over 2,000 times) on the impact of the pandemic on digital marketing, providing valuable insights that supported strategic adjustments.

Work Preference

Work Type

Part TimeFull TimeContract WorkGig Work

Work Location

Remote

Important To Me

Work-life balanceFlexible work hoursWork from home option4-day work week

Skills

Technical: AI Prompting, Content Planning and Creation, Paid Campaign Management

Leadership: Project Coordination, Team Management, Community Moderation

Communication: Consulting, Knowledge Sharing, Training & Workshop Facilitation

Software

DESIGN AND PROJECT MANAGEMENT: Canva, Miro, Figma, Asana, Trello, JIRA

COMMUNICATION AND ANALYSIS: Google Suite, Slack, Notion, Sotrender, Brand24

CONTENT MANAGEMENT: WordPress, Social Media Platforms, Advertising Systems (Meta, LinkedIn, TikTok)

Languages

Polish
Native language
English
Advanced
C1

Work History

MTA GROUP / FORCE OF NATURE

CREATIVE STRATEGIST | PROJECT MANAGER
01.2024 - 08.2024

Job overview

  • Content Strategy & Development: Spearheaded creative strategies across diverse client projects in the US, UK, and Poland, analyzing and revitalizing existing content while innovating new campaign ideas that significantly enhanced client engagement and satisfaction.
  • AI Development & Quality Assurance: Led a Philippines-based team to refine AI-driven external analysis services, enhancing quality assurance protocols and refining AI prompts, achieving a 15% improvement in analysis accuracy and efficiency.
  • Project Management (US-Based Company): Orchestrated project agendas, facilitated client and team communications, and managed weekly summaries that ensured seamless project execution and adherence to timelines.
  • Project Manager (Polish Company): Directed operations including client liaison, invoicing, budget oversight, and team updates, which streamlined project deliverables and enhanced client relations.
  • Opportunity Analysis for CPG Brand (US-Based): Managed a comprehensive project from initiation to completion, coordinating between the client and a multi-specialist team, fostering robust team dynamics, and ensuring consistent project updates and deliverables.


  • Conducted market research to identify customer needs and preferences.
  • Partnered with design to shape strategic and creative output of growth channels.
  • Planned, designed, and scheduled phases for large projects.

Scalac.io

MARKETING SPECIALIST
11.2022 - 06.2023

Job overview

  • Digital Marketing Strategy: Revitalized the company's digital marketing strategy, increasing online engagement by 30% across digital platforms.
  • Content Management: Supervised social media strategies and content calendars, improving content consistency and engagement across major social platforms.
  • SEO & Paid Campaigns: Designed and executed a strategic SEO and paid advertising plan, significantly enhancing online visibility and user interaction.
  • Cross-Functional Collaboration: Collaborated with various teams to create cohesive and high-quality marketing content that supported overall business objectives and enhanced brand identity.


  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Planned marketing initiatives and leveraged referral networks to promote business development.

Social Media Now

STRATEGY TEAM LEADER
03.2021 - 11.2022

Job overview

  • Team & Service Development: Established a strategy department with a 4-person team, introducing new services (strategy, analysis, creative creations) that increased agency revenue by 20%
  • Creative Campaign Management: Led creative campaigns and strategic pitches that secured major client engagements and enhanced the agency's market positioning.


  • Established open and professional relationships with team members to achieve quick resolutions for various issues.
  • Held weekly team meetings to inform team members on company news and updates.
  • Worked with the team to identify areas of improvement and devise solutions, resulting in a 10% efficiency gain.

Social Media Now

CONSULTANT | TRAINER
02.2017 - 11.2022

Job overview

  • Training & Development: Designed and executed over 40 customized training sessions on social media business strategies, noted for significantly enhancing client marketing capabilities.
  • Social Media Management: Led the strategy and execution for over 30 business social media profiles, substantially growing their digital footprints and engagement levels.
  • Content Creation: Produced a wide array of content that consistently exceeded performance metrics and established industry benchmarks.


  • Monitored participant workflow and behaviors throughout the training process, providing tailored support that increased training satisfaction scores by 15%.
  • Monitored and reported trainee progress, introducing new learning tools to address individual needs.
  • Implemented new training courses based on corporate data analysis, addressing employee weaknesses and resulting in a 30% improvement in overall team performance.

Social Media Now

SM | CONTENT CREATOR & PAID SPECIALIST
06.2013 - 11.2022

Job overview

  • Comprehensive Campaign Audits: Conducted thorough audits of advertising activities across multiple industries, optimizing campaigns that increased marketing effectiveness by 30%.
  • Multichannel Campaign Management: Spearheaded the creation, planning, analysis, and optimization of over 100 multi-channel advertising campaigns, significantly boosting brand visibility and conversion rates.
  • Strategic Campaign Development: Crafted detailed campaign strategies, including goal setting, format selection, and budget alignment, tailored to meet diverse client needs and maximize ROI.
  • Target Group Segmentation: Engineered both standard and custom target groups, collaborating with development teams to integrate precise analytical tracking and optimize engagement strategies.
  • Sales Funnel Construction: Designed and implemented effective sales funnels, improving lead generation and customer acquisition processes through strategic content placement and funnel optimization techniques.


  • Boosted brand engagement by creating compelling social media posts and campaigns, increasing follower growth by 25%.
  • Enhanced brand recognition through tailored marketing materials and visually appealing graphics, contributing to a 10% rise in brand awareness.
  • Improved community interaction on social media platforms, fostering a loyal and active community that boosted user engagement by 30%.
  • Networked with industry professionals to build contacts and maintain steady stream of work.

Various Media Outlets

JOURNALIST
10.2009 - 06.2013

Job overview

  • Content Creation and Moderation: Produced diverse content ( including press releases, in-depth interviews, and both long and short-form articles, for well-known media outlets such as Exformers, Wprost, and Positivi.be.) increasing readership by 20% through engaging articles and interviews.
  • Collaborative Projects: Collaborated closely with labels, artists, and event organizers to create compelling, timely, and relevant media content that aligned with current trends and audience interests.
  • Brand Strategy and Research: Played a key role in a global team of 60, conducting extensive research and strategy development for the Burn brand, influencing major branding decisions, ambassador selections, and product designs.


  • Collaborated with editors and other journalists to create compelling content.
  • Utilized social media to engage readers and promote content, boosting online interaction and visibility by 15%.

Interests

Interests
  • AI Development (LLM, prompt engineering)
  • Mindfulness, Psychology & Neuromarketing
  • Modernist Architecture
  • Analog Photography
  • Street and Modern Art
  • Beauty and +Size industry
  • Sculpting

Education

KA Im. Andrzeja Frycza-Modrzewskiego
Cracow

Bachelor of Journalism from Journalism And Social Studies
06.2012

University Overview

Similar Profiles

  • Callum Kennedy

    Callum KennedyCallum Kennedy

    Ground Manintence Seasonal Work at Nature Landscaper GroupGround Manintence Seasonal Work at Nature Landscaper Group

    View Profile
  • Mayank Chaurasia

    Mayank ChaurasiaMayank Chaurasia

    Editorial Advisor at Springer Nature GroupEditorial Advisor at Springer Nature Group

    View Profile
  • Kris Silliven

    Kris SillivenKris Silliven

    Medical Assistant at Nature Coast Medical GroupMedical Assistant at Nature Coast Medical Group

    View Profile
Aleksandra Smolarek