Ali Karakoç
Oliveira do Bairro,Portugal
Summary
International business development and operations executive with extensive experience across motorcycle, marine, mobility, and dealer network industries. Proven track record in strategic market expansion, distributor development, after-sales operations, technical training, and premium brand representation across Europe and international markets.
Overview
31
31
years of professional experience
18
18
years of post-secondary education
1
1
Certification
Work history
Iberia Business Unit Director
Balistron Mobilite Teknolojileri A.Ş.
Oliveira do Bairro, Portekiz
2025.06 - 2026.05
- Assisted in developing marketing initiatives to enhance brand visibility.
- Monitored sales trends and supported the identification of growth areas.
- Collaborated with the management team to create daily and weekly sales plans based on trends.
- Implemented actions based on feedback from staff and customers to improve service.
- Supported administrative staff to ensure smooth daily operations.
- Facilitated negotiations with vendors and service agencies to meet organisational needs.
- Represented organisations at seminars, conferences, and business events.
Founder
ANZEN Consultancy
Kadıköy, Türkiye
2019.03 - 2026.05
- Provided strategic consultancy services to Mototal, CarData, DealerDoping and İsotlar Motor, driving business growth and success.
- Formed partnerships with key stakeholders to drive business growth.
- Nurtured industry relationships, facilitated collaboration opportunities.
- Networked with industry leaders, cultivating mutually beneficial partnerships.
- Developed and implemented marketing and sales strategies, increasing brand awareness and driving revenue growth.
- Negotiated and secured a lucrative partnership with a major industry player, opening up new market opportunities.
- Served as a mentor and role model for aspiring entrepreneurs, sharing knowledge and expertise.
- Maintained agile, responsible organisation with sustained revenue growth by monitoring industry forecasts, honing budgets and adjusting marketing strategies.
- Directed the day-to-day work of +20 employees and motivated teams to exceed objectives.
- Identified and resolved operational issues impacting productivity, performance or profitability.
- Worked with the board of directors to establish objectives and decisively lead operations.
- Served as the official representative of the organisation to public groups or government agencies.
- Reviewed reports from subordinate management to identify areas of opportunity.
- Selected and procured industry-leading software and innovations to support operational efficiency.
- Addressed operational inefficiencies, implementing actionable improvements to support business growth.
- Developed innovative solutions and partnerships tailored to each client's unique needs and challenges.
- Leveraged extensive background in the industry to deliver impactful results and drive sustainable growth.
Business Unit Director (Motorcycles)
İsotlar Grup
Kartal, Turkey
2022.01 - 2024.09
- Supported business development efforts for commercial and technical initiatives within the company.
- Assisted in representing global brands, including Peugeot Motorcycles, KSR Group, and Lambretta Scooters.
- Contributed to sales and after-sales operations management across import and account departments.
- Worked closely with HR to recruit top talent for critical roles within the team.
- Chaired regular meetings to monitor progress against set targets.
- Developed new marketing initiatives and increased brand visibility.
- Enhanced customer satisfaction by implementing streamlined operational strategies.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Handled negotiations with outside vendors and service agencies to meet group needs.
- Established clear budgets and cost control strategies to meet objectives.
- Represented organisations at seminars, conferences and business events.
- Achievement of 3% of Turkish Motorcycle Market registration.
Senior Business Consultant
MotoTAL Motosiklet ve Motorlu Araçlar San. Tic. Ltd. Şti.
Istanbul, Turkey
2016.12 - 2022.01
- Enhanced dealer network efficiencies for Schuberth Helmets, Rukka Safety Riding Gears and Wunderlich Technical Accessories through expert consultancy.
- Achieved significant market presence for Leo Vince, Yoshimura, and R&G by implementing strategic product initiatives.
- Boosted brand visibility and consumer engagement with effective Healtech product integration.
- Managed over 25 average customer calls per day with increased sales +8%
Aftersales Services Manager of Triumph Turkey
Triumph Motorcycles Limited
Atasehir, Istanbul
2014.12 - 2016.08
- Engage with clients at Korlas Co. and Triumph UK to ensure seamless communication and support throughout the sales and after-sales processes.
- To continue Triumph Motorcycles' sole distributorship in Turkey and establish a network.
- Achieve a consistent three-digit figure for market share.
- Supported the development of technical and commercial relationships between Turkish investor companies and their British and Italian counterparts.
- Prepared and delivered product seminars, dealer training sessions and new model presentations to enhance B2B relations.
- Assisted with the examination of new sales and service points.
Brand and Sales Manager
MotoTAL Motosiklet ve Motorlu Araçlar San. Tic. Ltd. Şti.
Istanbul, Turkey
2013.01 - 2014.11
- Achieved significant market penetration for premium motorcycle accessories through strategic marketing and sales management.
- Establishment of Triumph Motorcycles sub-distributırship via the Greek distributor Eliofil Co.
- Achievement of some dozens to three-digit figures with Turkish motorcycle premium market results.
- Enhanced customer satisfaction ratings by streamlining after-sales service processes.
- Expanded business networks with foreign brands, resulting in strengthened market presence and brand collaboration opportunities.
AFTER-SALES & BRAND MANAGER (MOTORCYCLE & MARINE)
Suzuki Turkey
Gebze, Turkey
2001.10 - 2012.12
- Supported the development of commercial and technical relationships with authorised sales and service dealers.
- Build the Suzuki Motorcycle and Suzuki Marine networks from scratch.
- Over the decades, 4J + EU motorcycle sales in Turkey have accounted for around 10% of the market.
- Achieve Suzuki Marine sales growth from zero to three digits.
Boat-builder collaboration. - Assisted in delivering technical training to service dealers on new models.
- Facilitated customer relations for the trade of genuine parts.
- Evaluated candidates for sales and service roles.
- Strengthened the company's image by managing relationships with key stakeholders.
- Increase consumer engagement by creating compelling content strategies.
Chairman of the Executive Board
Motorcycle Industry Association of Turkey MOTED
Istanbul
2010.02 - 2012.03
- Spearhead concurrent duties within a voluntary organisation for the Motorcycle Industry Association of Turkey.
- Establishment of good communication with government agencies
- With three years of successful lobbying, a reduction in overtaxation from 23% to 8% was achieved at the time.
Aftersales Manager
Moteo
Istanbul, Turkey
2003.01 - 2008.12
- Supported the introduction of Turkish market Skyhawk and Din-Li ATVs, as well as FYM-Feiying motorcycles from China and SYM motorcycles and scooters, alongside Aeon ATVs from Taiwan.
- Achievement with 4-digit figures of the SYM brand nationwide.
- Assisted in managing after-sales affairs and network operations for Suzuki motorcycles, ATVs, and outboards.
- Collaborated with Motana A.S., a sister company within Haco Group in Turkey, consulting with Motana Belgium.
Aegean Reg. Branch Manager
Yamaha Motor Türkiye
İzmir
1999.11 - 2001.04
- Achieved increased dealer engagement through effective relationship management with product dealers and service partners.
- Achievement 35% of the yearly sales volume of Yamaha Motorcycle ops in Türkiye in the region.
- Introduction of Yamaha portable generators with successful sales figures.
- Delivered impactful technical training for service dealers, resulting in improved customer relations and product knowledge.
- Identified and recruited promising dealer or service candidates to expand market reach and leverage Yamaha's investment potential.
Fleet Sales Manager
ASF Otomotiv
İstanbul
1997.08 - 1999.11
- Assisted in retail and fleet sales to end users or customer companies.
- Supported customer relations for fleet service activities.
- Contributed to the rental car projects for rental car companies.
- Facilitated liaison duties for Renault-Mais with ASF in projects.
- Become the top fleet seller in the region as a team.
- Carried out day-to-day duties accurately and efficiently.
Dealer Development Representative
Honda Türkiye A.Ş.
İstanbul
1996.04 - 1997.08
- Facilitated the development of commercial relations between the company and authorised dealers.
- 40% of annual sales were achieved in the South East Anatolia region at the time.
- Conducted training sessions for dealers on new model presentations.
- Enhanced customer relations through effective communication strategies.
- Safety Riding Activities.
Fleet Sales Representative
Renault MAİS Motorlu Araçlar İmal ve Satış A.Ş.
Gayrettepe, Istanbul
1995.04 - 1996.03
- Coordinated efforts among the company, dealer, and fleet sales projects for new model presentation to enhance market visibility and engagement.
- Assisted the Sales Manager in organising promotional events for potential clients.
- As a junior fleet salesperson, the top salesman achievement in the region for the year.
Education
Associate of Science (AS) - Motorcycle Maintenance and Repair Technology/Technician
Inasa Advanced Technical Training Center
Japan 2003.01 - 2012.01
Bachelor's Degree - Army Forces, Tank Team Commander
Turkish Army, Armory School
Ankara 1993.08 - 1995.12
Bachelor's Degree - Business/Managerial Economics
Anadolu University
Eskişehir 1985.09 - 1992.06
Skills
- Fleet Services
- Business development
- Leadership and motivation
- Direct sales techniques
- Competitor analysis
- Customer relationship management
- Building partnerships
- Operational effectiveness
- Technical proficiency
- Market trend analysis
- Customer Service
- Team Leadership
- Employee management
- Operations coordination
- In-depth Motorcycle & Outboards knowledge
Websites
Certification
- Motorcycle Advanced Technical Trainer Training
- Marine Advanced Technical Trainer Training
- Motorcycle Safety Riding Trainer Training
- Certificate of Competence for Operators of Pleasure Craft
- Eğitimin Dijital Yolculuğu - Artırılmış Gerçeklik ile Ders Fikirleri
- Eğitimin Dijital Yolculuğu - AR ile Canlanan Hikayeler
Languages
Turkish (Native or Bilingual)
Beginner
English (Full Professional)
Beginner
Portekizce (Elementary)
Beginner
Japanese (Elementary)
Beginner
Affiliations
- Leisure motorcycle rides, swimming, watching movies, listening music
References
References available upon request.
Timeline
Iberia Business Unit Director
Balistron Mobilite Teknolojileri A.Ş.
2025.06 - 2026.05
Business Unit Director (Motorcycles)
İsotlar Grup
2022.01 - 2024.09
Founder
ANZEN Consultancy
2019.03 - 2026.05
Senior Business Consultant
MotoTAL Motosiklet ve Motorlu Araçlar San. Tic. Ltd. Şti.
2016.12 - 2022.01
Aftersales Services Manager of Triumph Turkey
Triumph Motorcycles Limited
2014.12 - 2016.08
Brand and Sales Manager
MotoTAL Motosiklet ve Motorlu Araçlar San. Tic. Ltd. Şti.
2013.01 - 2014.11
Chairman of the Executive Board
Motorcycle Industry Association of Turkey MOTED
2010.02 - 2012.03
Aftersales Manager
Moteo
2003.01 - 2008.12
Associate of Science (AS) - Motorcycle Maintenance and Repair Technology/Technician
Inasa Advanced Technical Training Center
2003.01 - 2012.01
AFTER-SALES & BRAND MANAGER (MOTORCYCLE & MARINE)
Suzuki Turkey
2001.10 - 2012.12
Aegean Reg. Branch Manager
Yamaha Motor Türkiye
1999.11 - 2001.04
Fleet Sales Manager
ASF Otomotiv
1997.08 - 1999.11
Dealer Development Representative
Honda Türkiye A.Ş.
1996.04 - 1997.08
Fleet Sales Representative
Renault MAİS Motorlu Araçlar İmal ve Satış A.Ş.
1995.04 - 1996.03
Bachelor's Degree - Army Forces, Tank Team Commander
Turkish Army, Armory School
1993.08 - 1995.12
Bachelor's Degree - Business/Managerial Economics
Anadolu University
1985.09 - 1992.06