Alia Nabil
Setubal,Setubal
Summary
Experienced in analysing business processes and identifying areas for improvement. Skilled at translating complex data into actionable insights, facilitating data-driven decision-making. Excel at collaborating with cross-functional teams to deliver impactful solutions.
Overview
1
1
Certification
6
6
years of professional experience
Work History
Business Analyst
Cisco
Lisbon
09.2025 - Current
- Conducted detailed analysis of customer contracts, historical deal performance, and renewal trends to evaluate renewal rates, identify business opportunities, and provide actionable insights to sales and renewal managers using Salesforce, ServiceNow, and Microsoft Excel.
- Collaborated with sales teams, renewal managers, and IT specialists to clarify contract performance metrics, resolve commission-related concerns, and enhance data-driven decision-making with dashboards and reporting tools in Power BI and Salesforce.
- Analyzed business processes and contract lifecycle workflows to identify inefficiencies, improve operational performance, and support business growth using Microsoft Excel, Power BI, and SAP.
- Developed data analysis methodologies and KPI tracking systems to generate performance reports that informed strategic planning, revenue forecasting, and renewal optimisation using Microsoft Excel, Power BI, and SAP.
- Documented business process flows and created user guides to facilitate change management initiatives and promote system adoption using ServiceNow and SAP.
Quality Analyst
YouTube
Lisbon
12.2022 - 09.2025
- Reviewed and revised quality documentation, ensuring compliance with industry standards and improving overall quality.
- Analysed test results, documenting findings and making recommendations for corrective actions.
- Provided daily, weekly and monthly quality information to key stakeholders, enabling informed decision-making.
- Engaged with stakeholders to gather feedback and integrate into quality improvement plans, fostering collaboration and driving continuous improvement.
- Collaborated with development teams to recommend enhancements for product improvement.
- Facilitated training sessions for junior analysts on quality assurance methodologies, enhancing their understanding and application.
Outreach Partner Manager
YouTube
Lisbon
08.2022 - 04.2023
- Guided partners on channel optimisation strategies, including audience engagement, content performance, and monetisation best practices.
- Provided consultative support to partners, identifying strategies to enhance channel visibility, broaden reach, and increase subscriber growth.
- Engaged content creators and partners to showcase platform features and identify growth opportunities for YouTube channel development.
- Built and maintained strong relationships with creators and business partners to support long-term account growth and satisfaction.
- Conducted outbound outreach campaigns to onboard and educate partners about new features, tools, and promotional opportunities.
- Used Salesforce to manage partner interactions, track sales activities, document cases, and monitor performance metrics.
- Analysed channel performance data, recommending targeted improvements to enhance engagement and optimise campaign effectiveness.
- Collaborated with internal teams to resolve partner concerns and ensure a high-quality customer experience.
- Achieved sales and outreach targets while maintaining high levels of partner satisfaction and retention.
Quality Analyst
Google Ads
Lisbon
01.2022 - 07.2022
- Analysed test results, documenting findings and making recommendations for corrective actions.
- Reviewed and revised quality documentation, ensuring compliance with industry standards.
- Engaged with stakeholders to gather feedback, integrating insights into actionable quality improvement plans.
- Provided daily, weekly and monthly quality information to key stakeholders, enabling informed decision-making.
- Adhered to Quality Analysis Team workflow for application and process testing and development.
- Trained junior team members on quality standards and testing procedures, enhancing team capability.
Media buyer Optimizer
Google Ads
Lisbon
06.2020 - 02.2022
- Negotiated cost-effective contracts with media suppliers to optimise advertising budgets managed through Google Ads and campaign planning insights from Google Keyword Planner.
- Evaluated competitor media buying activities using Google Ads and Google Analytics to gain competitive advantage.
- Conducted market research with Google Trends, Google Keyword Planner, and Google Analytics to identify emerging media opportunities.
- Utilised advanced analytics tools, including Google Analytics, Google Tag Manager, and Google Search Console to track campaign performance and ROI.
- Presented detailed campaign reports to stakeholders using Google Analytics, Google Ads, and Google Data Studio, highlighting key performance indicators.
- Created customer awareness of goods, services, and promotions through targeted advertising strategies using Google Ads and Google Sites.
- Developed pitch presentations for potential new clients using Google Sites and Google Slides to enhance client engagement.
Education
BSC. MANAGEMENT INFORMATION SYSTEM -
Higher Technological Institute
Cairo05-2017
MASTER IN MANAGEMENT INFORMATION SYSTEM -
Nova Information Management School
Lisboa, Portugal01-2022
Skills
- Tableau
- Power BI
- Business intelligence tools
- Sales data analysis
- Salesforce
- SAP
- Microsoft Office
- Microsoft excel expertise
- Data visualization
- Performance tracking
- Documentation creation
- Team collaboration
- Stakeholder engagement
- Problem solving
Certification
- Introduction to Power BI, DataCamp, 2024-07-19, https://app.datacamp.com/learn/courses/introduction-to-power-bi
- Data Visualization in Power BI, DataCamp, 2024-07-26, https://app.datacamp.com/learn/courses/data-visualization-in-power-bi
- Introduction to DAX in Power BI, DataCamp, 2024-08-01, https://app.datacamp.com/learn/courses/introduction-to-dax-in-power-bi
- Introduction to Tableau, DataCamp, 2024-07-16, https://app.datacamp.com/learn/courses/introduction-to-tableau
- Google Ads - Measurement Certification, Google Ads, 2024-02-13, 2025-02-13, https://skillshop.credential.net/eafae7d6-016d-4dfb-a27c-e7cdf3ceeae3
- Google Ads Display Certification, Google Ads, 2024-02-13, 2025-02-13, https://skillshop.credential.net/d88aa1ec-f96b-494a-9784-c4a5f54f989e
- Google Ads Search Certification, Google Ads, 2024-02-13, 2025-02-13, https://skillshop.credential.net/4e8b32ff-2838-4e1f-94ae-178c59d6d635
- Google Ads Video Certification, Google Ads, 2024-02-13, 2025-02-13, https://skillshop.credential.net/7f7ac016-90b9-44ea-96cc-82e27f45a375
- Attract and Engage Customers with Digital Marketing, Google, 2023-09-07, https://coursera.org/share/191daf8a9346841758315e3d9c4b2b3c
- Foundations of Digital Marketing and E-Commerce, Google, 2023-08-19, https://coursera.org/share/253e981cf1dfcdeead2c3e99bfbb5945
Languages
Arabic
First Language
English
Upper Intermediate
B2
Portuguese
Elementary
A2
Timeline
Business Analyst
Cisco
09.2025 - Current
Quality Analyst
YouTube
12.2022 - 09.2025
Outreach Partner Manager
YouTube
08.2022 - 04.2023
Quality Analyst
Google Ads
01.2022 - 07.2022
Media buyer Optimizer
Google Ads
06.2020 - 02.2022
BSC. MANAGEMENT INFORMATION SYSTEM -
Higher Technological Institute
MASTER IN MANAGEMENT INFORMATION SYSTEM -
Nova Information Management School