Alisa Maksimenko

Roadmap and Strategic Leadership: Develop and implement the organization’s strategic plan in alignment with the Board of Directors’ vision and goals. Drive organizational growth and sustainability through effective strategic initiatives. Prepare a business line strategy for the next one to three to five years and defend it to management to increase investment and obtain additional resources for product and commercial team development. Develop and maintain the product roadmap, aligning it with the overall business strategy and ensuring timely delivery of key features and enhancements.

Operational Management: Oversee daily operations, ensuring efficient and effective performance across all departments. Implement and monitor operational policies and procedures to enhance productivity and quality. Establish and monitor key performance indicators (KPIs) and metrics to evaluate the effectiveness and efficiency of operations. Use data-driven insights to identify areas for improvement and implement corrective actions. Identify potential operational risks and develop mitigation strategies. Implement risk management protocols to minimize disruptions and ensure continuity of operations.

Financial Oversight: Manage the organization’s financial health by developing and overseeing budgets, financial plans, and forecasts. Ensure compliance with financial regulations and provide regular quarterly financial reports to the Board. Develop long-term financial plans in conjunction with analytical specialists. Analyze financial trends, project future financial performance, and provide recommendations for improving financial stability. Work closely with the CCO to create realistic budget plans that align with strategic goals and ensure efficient use of resources. Identify and mitigate financial risks, including those related to market volatility, credit, and liquidity.

Team Leadership: Build, lead, and mentor a high-performing commercial team. Foster a collaborative and inclusive work environment that encourages professional development and growth. Lead teams in acquisition, maintenance, project work, and customer assistance. Build and maintain a strong sales team by hiring and training qualified staff in EMEA to create positive and productive work environments.

Stakeholder Collaboration and Business Owner Role: Act as the primary business owner for the product, providing direction and priorities to the product team and other related teams to achieve set goals. Responsible for defining and detailing product requirements, ensuring clarity and alignment with business objectives.

Program Development: Oversee the design, implementation, and evaluation of MVP versions and services that align with the organization’s mission and client needs. Ensure products meet quality standards and address SME (Small and Medium-sized Enterprises) needs effectively.

Product Localization and Launch: Lead the localization of products to ensure they meet the cultural, linguistic, and regulatory requirements of new markets. Collaborate with cross-functional teams to adapt product features, marketing materials, and customer support for local markets. Plan and execute product launches in new markets, coordinating with marketing, sales, and distribution teams to ensure a successful entry. Develop and implement go-to-market strategies, including pricing, positioning, and promotional campaigns.

Research and Analysis: Conduct comprehensive market research to identify new market opportunities, including analysis of market trends, customer needs, and potential growth areas. Perform detailed competitor analysis to understand the competitive landscape, identify key competitors, and assess their strengths and weaknesses. Develop strategies to differentiate our products and gain a competitive edge.

Market Research and Analysis: Conduct thorough market research to identify potential clients, industry trends, and competitive landscape. Utilize insights to inform business development strategies and identify opportunities for growth.

Lead Generation: Develop and execute strategies to generate new business leads through networking, cold calling, attending industry events, and leveraging digital marketing tools. Fill in and work with the base in the CRM system.

Client Acquisition: Identify, approach, and acquire new clients (corporate and travel agents, tour operators) by presenting tailored travel solutions that meet their needs. Build and maintain a robust sales pipeline to achieve sales targets. Regularly fulfill sales plans by 100% and above.

Relationship Management: Establish and nurture long-term relationships with key decision-makers within target organizations. Provide exceptional customer service to ensure client satisfaction and retention. Handle objections and complaints, work collaboratively to improve processes and increase revenue / reduce client costs.

Partnership Development: Identify and develop strategic partnerships with travel suppliers, agencies, and other stakeholders to enhance service offerings and expand market reach.

Proposal Development: Prepare and present compelling proposals and presentations to prospective clients. Negotiate contracts and agreements to secure new business deals.

Sales Planning and Reporting: Develop and implement sales plans to achieve business development goals. Monitor and report on sales performance, market trends, and client feedback to inform strategy adjustments.

Industry Engagement: Stay informed about industry developments, emerging trends, and regulatory changes. Represent the company at industry events, trade shows, and conferences to promote services and build brand awareness. Organise and run business breakfasts for partners on a regular basis to increase loyalty and sales.

Collaboration: Work closely with internal teams, including marketing, operations, and customer service, to ensure seamless delivery of services and fulfillment of client requirements.