Anastasiia Peresunko
London
Overview
7
7
years of professional experience
Work History
Head of Marketing & Communications
Taryan Group
09.2024 - Current
- Executed high-profile real estate campaigns in collaboration with a digital team.
- Coordinated team workflow to meet objectives, maintain schedules and match budgets.
- Implemented a WhatsApp newsletter for better client communication.
- Used Agile workflows in Jira for project management.
- Managed six-figure budgets to optimise ROI.
- Ensured timely stakeholder communication for project updates.
- Coordinated with sales teams to align marketing strategies with sales objectives, maximising revenue opportunities.
Growth Marketing Manager (Contract)
Nolea
10.2023 - 05.2024
- Launched LinkedIn Ads, securing 10k user sign-ups from LeadGen forms and click-through Ads in 6 weeks.
- Set up automated outreach campaigns using Expandi, Zapier, and Google Sheets to reach similar target audiences.
- Contributed to product-led growth initiatives: salary calculator, streamlined sign-up, improved search.
- Utilised Google Tag Manager and Mixpanel for insightful dashboards.
- Developed blog posts and social media strategy and managed content calendars for Instagram, LinkedIn, and Twitter content.
- Led user testing sessions to enhance user flows and experience.
Email Marketing Executive
Bitmedia Labs
11.2022 - 05.2023
- Executed blockchain gaming email campaigns, increasing conversion rates by 25% and website traffic by 40%.
- Managed email lists and analysed performance, improving campaign effectiveness by 20%.
- Developed appealing email templates, boosting open rates by 35% and click-through rates by 28%.
- Collaborated with cross-functional teams to expand audience and enhance brand reach.
Community & Social Media Manager
Blockchain Ninja Agency
02.2022 - 11.2022
- Executed high-profile real estate campaigns in collaboration with the digital team.
- Coordinated team workflow to meet objectives, maintain schedules and match budgets.
- Implemented a WhatsApp newsletter for better client communication.
- Used Agile workflows in Jira for project management.
- Managed six-figure budgets to optimise ROI.
- Ensured timely stakeholder communication for project updates.
- Coordinated with sales teams to align marketing strategies with sales objectives, maximising revenue opportunities.
Digital Marketing Manager
BITEGRICO
02.2020 - 11.2022
- Led SMM & SMO for IT, real estate, and gaming clients.
- Set strategies, Facebook ad campaigns, and integrated chatbots.
- Collaborated with content teams, PPC/SEO specialists, copywriters, and designers to deliver comprehensive marketing strategies.
Social Media Manager
wishdo
09.2019 - 02.2020
- Executed high-profile real estate campaigns in collaboration with the digital team.
- Coordinated team workflow to meet objectives, maintain schedules and match budgets.
- Implemented a WhatsApp newsletter for better client communication.
- Used Agile workflows in Jira for project management.
- Managed six-figure budgets to optimise ROI.
- Ensured timely stakeholder communication for project updates.
- Coordinated with sales teams to align marketing strategies with sales objectives, maximising revenue opportunities.
Social Media & Communication Manager
Online Store
06.2018 - 08.2019
- Maintained social media channels with engaging content.
- Analysed target audience and set effective Facebook ad campaigns.
- Managed website content and provided monthly reports.
- Coordinated SEO/PPC services and optimised the website.
Education
Bachelor's Degree - English Philology
National Metallurgical Academy of Ukraine
Ukraine06-2018
Bachelor's Degree - Political Science And Political Regulation
Oles Honchar Dnipropetrovsk National University
Ukraine06-2018
Skills
- Data-Driven Research
- Data Analysis and Optimisation
- Analytical and critical thinking
- SMM & SMO
- Email Campaign Management
- Lead Generation & Segmentation
- SEO & PPC optimisation
- Agile Project Management
- Project Management
- Visual Marketing
- Strategic Planning
- Effective Communication
- Content Creation & Management
- Stakeholders Collaboration
- Team Leadership & Coordination
- Email Campaign Management
- Marketing Strategy Development
SUMMARY
Results-driven Digital Marketing Manager with 5 years of experience across B2B SaaS Healthcare, Crypto and Real Estate sectors. Proven track record of developing and scaling high-impact social media, digital, and email marketing campaigns for startups, Series B+, and enterprise organisations. Skilled in integrating AI solutions to improve personalisation, automate workflows, and achieve measurable results in fast-paced, competitive markets.
HIGHLIGHTS
- Traffic and Conversion Boost: Increased website traffic by 40% and conversion rates by 25% within 3 months through automated email marketing for a blockchain gaming project.
- Engagement and ROI: Improved engagement and ROI by 30% in Eastern European markets with targeted Facebook Ad campaigns.
- Marketing Systems Expertise: Utilised Google Analytics, Meta Business Suite, LinkedIn Marketing Solutions, X Business, Google Ads, Hubspot, and WordPress.
- Project Management: Proficient in Jira, Notion, Asana, Monday, Trello, and Agile/Scrum methodologies.
- Budget Management and ROI Optimisation: Managed high-profile projects with limited budgets for maximum ROI.
- Content and Email Marketing: Increased email open rates by 20%+ and click-through rates by 15%+ through optimisation.
- Team Collaboration: Built efficient communication processes to enhance feedback and project iterations.
TECHNOLOGY
- Mailchimp Campaigns (Expert)
- Mautic (Expert)
- Meta Business Suite (Intermediate)
- LinkedIn Ads (Intermediate)
- Google Analytics 4 (Intermediate)
- Zapier (Intermediate)
- HubSpot CRM (Intermediate)
- Asana (Basic)
- X Business (Basic)
- Expandi (Basic)
CERTIFICATIONS
- Facebook & Instagram Advertising Course, 2019
- The Strategy of Content Marketing (Coursera), 2019
- Agile Project Management Course, 2020
- Advanced Google Analytics (Google Analytics Academy), 2021
- Inbound Marketing - (HubSpot) Academy, 2022
- Inbound Certification - (HubSpot) Academy, 2022
- Digital Marketing Certification - (HubSpot) Academy, 2023
- Meta Certified Digital Marketing Associate (Meta Blueprint Certification), 2023
- Foundations of Digital Marketing and E-commerce (Coursera), 2023
- Digital Transformation with Google Cloud (Google Cloud Course), 2024
REFERENCES
Available upon request
Timeline
Head of Marketing & Communications
Taryan Group
09.2024 - Current
Growth Marketing Manager (Contract)
Nolea
10.2023 - 05.2024
Email Marketing Executive
Bitmedia Labs
11.2022 - 05.2023
Community & Social Media Manager
Blockchain Ninja Agency
02.2022 - 11.2022
Digital Marketing Manager
BITEGRICO
02.2020 - 11.2022
Social Media Manager
wishdo
09.2019 - 02.2020
Social Media & Communication Manager
Online Store
06.2018 - 08.2019
Bachelor's Degree - English Philology
National Metallurgical Academy of Ukraine
Bachelor's Degree - Political Science And Political Regulation
Oles Honchar Dnipropetrovsk National University
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