André Duarte
E-Commerce Manager At Impetus Group | Applied Digital Marketing-ISCTE | Digital And Email Marketing
Braga
Summary
I'm Andre, a passionate Digital Marketing and E-Commerce expert with a knack for driving sales and maximising ROI. With a rich background in the retail giant Jerónimo Martins, I led a dynamic team that increase sales to another level for well known like Forte Store (with more than 55 physical stores) and Mellmak that are representing luxury brands like: Armani, Versace and others. I implemented Email Marketing and SEO strategies that not only rank but also sell fine-tuned personalized rate optimization tactics.
🚀 Proven revenue booster
💌 Engaging communicator
💰 Savvy optimization techniques
💡 I enjoy selling what people don't yet know they need
Overview
10
10
years of professional experience
Work History
E-commerce Manager
Grupo Impetus
6 2023 - Current
- Boosted online sales with approximately 60% (2023-2024) by implementing targeted marketing campaigns and optimizing website content.
- Developed successful promotional strategies to drive increased traffic and revenue during peak shopping seasons.
- Implemented effective search engine optimization techniques to increase organic site traffic and improve keyword rankings.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Collaborated with cross-functional teams to develop and launch new products, meeting market demands.
- Negotiated vendor contracts to secure favorable terms, ensuring profitability while maintaining strong supplier relationships.
E-commerce Manager
Forte Store & Mellmak
5 2021 - 6 2023
- Increase Sales and Retain Costumers
- Marketing Plan Definition and Execution
- Implementation and Management of Performance Marketing Campaigns
- Report on Campaigns Success to Get Smart Insights Based on Best Practices and Make Improvements to Company Goals
- Planning and Optimization of Email Marketing
- Planning and Optimization of Google Ads (Search, PMax, Display and Shopping)
- Facebook Ads and Kelkoo Campaigns, Tracking and reporting KPI'S
Store Manager
Jerónimo Martins
01.2017 - 01.2020
- Improve profit and attain sales target of Pingo Doce supermarket
- Deal with all complaints, queries, and other related customer service issues
- Recruit and interview new staff for Pingo Doce supermarket
- Organize training, orientation, and supervise all departmental managers
- Oversee receiving orders and stock control
- Assign and schedule tasks for specific employees and also follow up on the results they generate
- Complete all the operational requirements of the store
- Appraise, monitor, and plan tasks to be given to individual staff members
- Mentor, counsel, and coach employees to maintain positive result generation
- Initiate corrective actions, analyze variance, schedule expenditure, and prepare annual budget aside achieving other financial objectives of the organization
- Recognize future and present requirements by customers
- Maintain inventories and approve contracts to ensure consistent availability of the required services and merchandise
- Study trends, authorize clearance sales and also determine all required sales promotions
- Review merchandising by formulating pricing policies
Social Media Content Creator
Armazéns Ronfe
03.2016 - 10.2017
- Fashion and Product Photographer for social media content of the brands
- Enhanced brand awareness by creating engaging and shareable social media content.
Founder
Viking - Ice Cream
01.2015 - 01.2016
- Launched and managed an ice cream shop with an initial investment of 80,000 EUR.
- Successfully recouped the initial investment within 5 months through strategic planning and effective business management.
Education
MBA - Applied Digital Marketing
ISCTE - Instituto Universitário De Lisboa
Lisbon, Portugal 04.2001 -
Commerce Cloud Administrator B2C
Redicom
04.2001 -
UX Foundations & UX And Design Responsibiliy
EDIT. - Disruptive Digital Education
Porto, Portugal 04.2001 -
Bachelor of Arts - Communication & Multimedia
Universidade De Trás-os-Montes E Alto Douro
Vila Real, Portugal 04.2001 -
Skills
Digital Marketing & Ads Optimization
Search Engine Optimization (SEO)
E-commerce Platforms
Website optimization
Online Advertising
Product Management
Conversion Rate Optimization
Order Fulfillment
Google Analytics
Mobile Commerce
Lead Identification and Generation
Languages
Portuguese
Native language
Portuguese
Proficient
C2
English
Upper intermediate
B2
Spanish
Intermediate
B1
Timeline
Store Manager
Jerónimo Martins
01.2017 - 01.2020
Social Media Content Creator
Armazéns Ronfe
03.2016 - 10.2017
Founder
Viking - Ice Cream
01.2015 - 01.2016
MBA - Applied Digital Marketing
ISCTE - Instituto Universitário De Lisboa
04.2001 -
Commerce Cloud Administrator B2C
Redicom
04.2001 -
UX Foundations & UX And Design Responsibiliy
EDIT. - Disruptive Digital Education
04.2001 -
Bachelor of Arts - Communication & Multimedia
Universidade De Trás-os-Montes E Alto Douro
04.2001 -
E-commerce Manager
Grupo Impetus
6 2023 - Current
E-commerce Manager
Forte Store & Mellmak
5 2021 - 6 2023
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