Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Timeline
Volunteer Experience
Generic
Anna Reuter

Anna Reuter

Berlin

Summary

Sales and Marketing leader with over 20 years in the hospitality industry, specializing in Luxury & Lifestyle sales, MICE, and corporate markets. Strong track record in driving revenue, leading multi-property portfolios, and building global partnerships. Experienced in managing international consortia relationships, global RFPs, and positioning hotels among top competitors in EMEA. Proven success in both hotel-level leadership and regional strategic roles.

Overview

22
22
years of professional experience

Work History

Director of Sales & Marketing – Germany

SANA Hotels & SANA Berlin Hotel
08.2024 - Current
  • Dual responsibility as Director of Sales & Marketing at SANA Berlin Hotel (208 rooms) and Regional DOSM for German-speaking markets, representing the SANA portfolio (5000+ rooms, 18 properties, including hotels and venues) across Portugal, France, Germany, and Angola; 2 additional properties are in the pipeline.
  • Leading the Sales & Marketing team at SANA Berlin, aligning hotel-level performance with regional strategy.
  • Strengthened SANA Berlin’s position in the competitive Berlin market, securing a consistent Top 1–2 RevPAR ranking.
  • Achieved double-digit growth in MICE inquiries and conversions within the first six months.
  • Represented SANA Hotels at exhibitions and trade shows including ITB, IMEX, Meet Germany Summit, Break the Ice etc, expanding brand visibility across DACH.
  • Built long-term partnerships with luxury consortia, global travel agencies, and corporate accounts across DACH.
  • Budget Planning.

Head of Sales

SO/ Berlin Das Stue
07.2023 - 03.2024
  • Led the Sales team of a luxury boutique hotel (78 rooms), reporting directly to the General Manager.
  • Developed and executed tailored sales strategies, strengthening the hotel’s positioning in the luxury and lifestyle segment.
  • Expanded presence in MICE, leisure, and government/diplomatic business, acquiring new key clients.
  • Participated in top industry events.
  • Successfully identifying and penetrating new market segments and consortia, resulting in an increased market share
  • Collaborated with Accor/Ennismore global sales and Visit Berlin, ensuring brand alignment and international visibility.

Field Sales Manager

IHG Berlin Cluster (InterContinental, Regent, Crowne Plaza, Indigo Ku’Damm)
08.2019 - 07.2023
  • Represented 4 IHG hotels in Berlin (1,000+ rooms), managing global accounts and RFPs across luxury, corporate, and MICE segments.
  • Established strong partnerships with global consortia and key accounts, maximizing revenue opportunities.
  • Successfully developed the UK and Nordic markets from scratch, resulting in significant new business and increased bookings.
  • Coordinated with global IHG teams, ensuring alignment with worldwide sales strategies and brand positioning.
  • Participated in top industry events (WTM, TMS, M&I, Nordic MICE Summit, All About People, Be Our Guest, Micebook, Cvent Connect etc).
  • Enhanced revenue distribution across the cluster through optimized account management.
  • 1st place in Northern Europe by numbers of Sales Calls (virtual and offline) during IHG global Customer Appreciation Week 2020, 2021 and 2022.

Luxury & Lifestyle Manager

Regent Berlin
08.2019 - 07.2023
  • Acted as brand ambassador for Regent Berlin (195 rooms), representing the hotel within the luxury travel community worldwide.
  • Managed relationships with Virtuoso, Signature, Traveller Made, Internova, AmEx FHR, Ensemble.
  • Participated in ILTM, Virtuoso Travel Week, Virtuoso Forum, Private Luxury, Pure Luxury, and LOOP, strengthening the hotel’s luxury positioning.
  • Collaborated closely with IHG Luxury & Lifestyle global team, ensuring consistent engagement with high-value travel advisors.

Area Senior Key Account Manager

Marriott International
05.2014 - 02.2016
  • Represented 4 Marriott Hotels (1,000+ rooms).
  • Managed top accounts in Government, Pharma, Finance, Retail, and Luxury.
  • Collaborated with FIFA World Cup 2018 and Ice Hockey World Cup 2016 organizers for large-scale events.

Project Manager / Senior Client Group Manager (Media)

Organizing Committee 'Sochi 2014'
01.2013 - 05.2014
  • Coordinated accommodation, transport, and logistics for international teams and federations during World Cup Test Events at Rosa Khutor.
  • Managed accommodation & transport for 1,500+ international media companies (incl. Reuters, AFP, CNN, USA Today, Getty Images, Associated Press) during the Olympic & Paralympic Games.
  • Oversaw hotel readiness for 9,000+ rooms across Mountain & Coastal clusters, liaising with IOC, NOCs, and IPC.
  • Led a department of 10 staff and supervised volunteers, including training and development of training materials.

Earlier Roles

Hospitality Industry
02.2004 - 01.2013
  • The Ritz-Carlton Moscow – Catering & Conference Sales Manager
  • Lotte Hotel Moscow – Catering Sales Manager
  • Hilton Moscow Leningradskaya – Groups, Events & Meetings Coordinator
  • Renaissance St. Petersburg Baltic Hotel – Sales & Catering Executive, Receptionist, DTS Administrator

Education

Bachelor of Arts - Transcultural Communications

Vienna State University
01.2018

Master of Arts - Translation and Translation Studies

St. Petersburg State University of Economics
01.2008

Skills

  • Luxury & Lifestyle Sales
  • Key Account & Consortia Management
  • Corporate & MICE Segments
  • International Markets
  • Regional Portfolio Leadership
  • Revenue Growth & Market Share
  • Pricing strategy
  • International Trade Fairs & Roadshows
  • Team Leadership & Development
  • Cross-Cultural Competence
  • Key account growth
  • Negotiation expertise
  • New business generation

Websites

Accomplishments

  • Secured Top 1–2 RevPAR ranking for SANA Berlin within its competitive set.
  • Expanded Nordic and UK markets for IHG Berlin Cluster, resulting in significant new revenue streams.
  • Managed accommodation & logistics for 1,500+ media companies at the 2014 Winter Olympics.
  • Hosted international leaders and royal families, including the President of the US, the President of Portugal, and members of the Romanov family.
  • Organized high-profile gala dinners with Michelin-starred chef Pierre Gagnaire.

Languages

Russian – Native
English – Advanced (C1)
German – Advanced (C1)

Timeline

Director of Sales & Marketing – Germany

SANA Hotels & SANA Berlin Hotel
08.2024 - Current

Head of Sales

SO/ Berlin Das Stue
07.2023 - 03.2024

Field Sales Manager

IHG Berlin Cluster (InterContinental, Regent, Crowne Plaza, Indigo Ku’Damm)
08.2019 - 07.2023

Luxury & Lifestyle Manager

Regent Berlin
08.2019 - 07.2023

Area Senior Key Account Manager

Marriott International
05.2014 - 02.2016

Project Manager / Senior Client Group Manager (Media)

Organizing Committee 'Sochi 2014'
01.2013 - 05.2014

Earlier Roles

Hospitality Industry
02.2004 - 01.2013

Bachelor of Arts - Transcultural Communications

Vienna State University

Master of Arts - Translation and Translation Studies

St. Petersburg State University of Economics

Volunteer Experience

Engaged in humanitarian volunteer work since 2022, supporting Ukrainian refugees in Germany through coordination, fundraising, and community outreach – demonstrating strong commitment to social responsibility and intercultural leadership.

Similar Profiles

CREATE PROFILE
Anna Reuter