Anton Sherstiuk
Carcavelos,Portugal
Summary
Accomplished professional with extensive expertise in general management, commercial leadership, and business development. Proven track record in driving e-commerce growth, market expansion, and revenue enhancement through strategic partnerships and supplier negotiations. Adept at digital marketing, SEO, and cross-border logistics to optimise marketplace sales. Skilled in financial forecasting, budgeting & P&L oversight, and KPI implementation to ensure operational excellence. Demonstrates visionary leadership in brand positioning and development while effectively managing business restructuring initiatives. Committed to leveraging strategic insights for sustained organisational success.
Overview
20
20
years of professional experience
1
1
year of post-secondary education
1
1
Certification
Work history
CEO
GoTuna
Prague, Czech Republic
2024.01 - 2026.04
- Launched and developed a next-generation retail and eCommerce business serving the European market.
- Built company structure, launch roadmap, and commercial strategy.
- Established showroom, warehouse, and operational infrastructure in the EU.
- Led supplier acquisition and negotiations with international brands.
- Managed website launch, payments, logistics, and sales operations.
- Recruited and structured teams across sales, marketing, and operations.
- Controlled budgets, costs, and growth planning.
- Oversaw financial operations to maintain fiscal health of the company.
Owner / Managing Director
PRODJ (Ukraine)
Kyiv, Ukraine
2008.03 - 2022.03
- Managed online retail business in music equipment and related categories.
- Led team of up to 10 employees.
- Owned marketing, supplier relations, finance, and customer acquisition.
- Built profitable repeat-customer business model.
- Oversaw inventory management, preventing stock shortages or overages.
- Implemented new technologies to enhance operational efficiency.
- Resolved conflicts professionally amongst staff members or customers, maintaining a harmonious work environment.
- Negotiated contracts with suppliers, reducing overall costs.
- Delivered high standards of service by training all staff members thoroughly.
Head of sales
Case Logic Ukraine
Kharkiv
2006.06 - 2008.02
- Facilitated client meetings with the aim of strengthening relationships and boosting sales.
- Built enduring client relationships, ensuring repeat business.
- Achieved market dominance with innovative sales strategies.
- Implemented robust sales processes, leading to improved efficiency.
Education
Project Managment - Project Managment
Google
2018.09 - 2018.11
Leadership course -
Vertical Traning group
Kharkiv 2011.11 - 2012.05
Environmental Studies
Kyiv Aviation University
UkraineSkills
- General Management, Commercial Leadership, Business Development, Retail Operations, Services Packaging
- ECommerce Growth, Market Expansion, Revenue Growth, Team Leadership
- Supplier Negotiation, Strategic Partnerships, Budgeting & P&L; Oversight
- Digital Marketing, SEO, Marketplace Sales, Cross-border Logistics
- Business restructuring
- Visionary leadership
- Contract negotiations
- Budget administration
- KPI implementation
- Brand positioning
- Market trend analysis
- Brand development
- Financial Forecasting
- Decision-Making authority
- Initiative taking
Languages
English
Advanced
Portuguese
Elementary
Czech
Beginner
Ukrainian
Native
Russian
Native
Affiliations
- Autosport
- Karting
- Guitar
- Drums
- Electronic music production
Accomplishments
- Mystetskyi Arsenal Patron
- Many karting trophies
Certification
Certificate of Completion for Financial Management Course (Prometheus)
Additional information
Extensive experience in the musical instruments and audio equipment industry. Strong understanding of EU market entry and retail operations. Comfortable working in fast-growth entrepreneurial environments.
Timeline
CEO
GoTuna
2024.01 - 2026.04
Project Managment - Project Managment
Google
2018.09 - 2018.11
Leadership course -
Vertical Traning group
2011.11 - 2012.05
Owner / Managing Director
PRODJ (Ukraine)
2008.03 - 2022.03
Head of sales
Case Logic Ukraine
2006.06 - 2008.02
Environmental Studies
Kyiv Aviation University