ANTONIE HERMSDÖRFER

As a self-employed PR and communications specialist with a journalistic background, I support fast-growing companies and international organisations in developing and executing strategic communication, PR and content concepts. My clients range from B2B and tech scale-ups to engineering companies, lifestyle brands and event organisations in Germany, Portugal and the Western Balkans.

My work includes:
• PR strategy & media relations (DACH)
• Executive & corporate storytelling for founders and leadership teams
• Brand messaging, tone of voice & communication frameworks
• Journalistic long-form content (features, interviews, case studies)
• LinkedIn communications for executives and corporate channels
• Data-driven narratives for sales, investor relations & employer branding

I combine strategic clarity with creative storytelling to help brands strengthen visibility, build trust and communicate with impact across international markets.

Produced in-depth reportage pieces, portraits and interviews for the VDMA magazine, focusing on engineering, innovation and industry insights. Combined research-driven journalism with clear, accessible storytelling tailored to a professional B2B audience.

• As Head of PR and Marketing, I developed and executed the full communication and brand strategy for Chia Bowl, a subsidiary of a fast-growing food company. I led a small marketing team and built integrated PR, content and social campaigns that strengthened brand visibility, sharpened the value proposition and accelerated commercial growth.
  My work contributed significantly to establishing the brand in the market and supporting its successful sale.

Worked closely with the PR, content and marketing teams of a fast-growing food startup. Supported communication activities across copywriting, social media, community management and campaign execution. Gained hands-on experience in brand building, digital communication and cross-functional collaboration during a phase of rapid company growth.

Completed a management trainee program in an international five-star resort, gaining hands-on experience in guest relations, front office operations and cross-department coordination. Developed strong intercultural communication skills while supporting daily hotel operations in a fast-paced luxury environment.