Summary
Overview
Work History
Education
Skills
Languages
Interests
Timeline
Generic

Antonio Martins

Entrepreneur | Digital Business Strategist | Behavioural Economics | Innovation And Technology Advisory | Business Performance.
Braga

Summary

With over 25 years of experience in the IT industry, I am a passionate entrepreneur focused on technology and innovation. As the founder of several companies, ranging from pioneering ISPs in Portugal to advanced blockchain and artificial intelligence platforms, I have consistently worked to create transformative solutions that impact entire sectors.


My mission is to inspire and empower people and companies to reach their maximum potential through digital transformation, continuous innovation, and the integration of behavioral economics with technology.

I have a demonstrated history of leading diverse IT businesses, with expertise in business development, management, software and system architecture, research, and project management. I served as chairman and co-founder of Brandit Group Media Services, a holding company that incorporates several businesses focused on technology solutions across sectors such as manufacturing, pharmaceuticals, advertising, mobile, finance, and sport. Brandit specializes in strategies that revitalize underperforming product lines and create profit-generating enterprises.


My experience spans working with Fortune 500 companies and notable figures in global football, including Bosch, Nike, Samsung, Maradona, José Mourinho, Cristiano Ronaldo, AS Monaco, and Sampdoria.


I am also an Angel Investor, in digital startups with scalable products providing technological development, strategy and networking support to help startups take off.



Overview

26
26
years of professional experience
4
4
years of post-secondary education

Work History

Founder

Bitsapiens Digital Business Strategies, Lda
04.2021 - Current
  • Analyzed problematic areas to provide recommendations and solutions.
  • Collaborated with sales, marketing and other internal teams to meet shared goals.
  • Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
  • Investigated and integrated new strategies to expand business operations and grow customer base.

Co-Founder & Investor

Prisma Music
01.2024 - Current

As the Chief Strategy Officer (CSO) at Prisma Music, I am responsible for shaping and executing the strategic vision of our platform. My role is to ensure that we provide independent artists and songwriters with the tools they need to effectively manage and maximize their music royalties. By streamlining royalty collection, distribution, and representation processes, I focus on building a seamless ecosystem that empowers artists to fully capitalize on their creative work.

Co-Founder & Investor

DAX Ledger
08.2023 - Current

As the Chief Strategy Officer (CSO) at DAX Ledger, I am responsible for defining and executing the strategic direction of our platform, ensuring we meet the needs of individuals, companies, and regulators in the rapidly evolving digital asset space. My role focuses on developing innovative solutions that simplify digital asset auditing, compliance, and reporting, while enhancing transparency and trust. By aligning our product offerings with market demands and regulatory requirements, I ensure that DAX Ledger remains at the forefront of making digital assets accessible, secure, and easy to manage for all stakeholders.

Co-Founder

SportsNext
6 2021 - Current
  • Managed implementation of new features by outlining plans and specifications such as how, where and when each component would work.
  • Focused on building critical features up front in order to identify constraints and technical challenges.
  • Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
  • Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.

Co-Funder

Brandit Media Group
07.2017 - 06.2021
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Prepared organization for forecasted demand levels through effective operational planning.
  • Implemented new working processes which delivered continued improvements.

Co-Founder & CTO

Ownbank.com @ Brandit Group
02.2016 - 06.2021

Manager and project leader to develop a platform based in blockchain technology to manage payments, investments and issuing of own NFT Tokens.

Business Developer

Tarjetas Spark @ Brandit Group
02.2016 - 06.2021

Manage and lead the development the platform and the business in Portugal, for a Spanish company of Pre-Paid Cards.

Project Manager

Diego Maradona Group
11.2015 - 06.2021
  • Plan infrastructure and technological stack to accomplish the website one of the best football player of all times Diego Armando Maradona. diegomaradonagroup.com
  • Project Manager to develop marketing campaigns integration social networks and the website.
  • Develop marketing campaigns and strategies to promote the company and projects that are involved.

Co-Founder

Tactical Soccer
09.2015 - 06.2021
  • With Tactical Soccer our goal was and is develop the best platform for soccer development and training.
  • Working closely with top soccer coaches to understand their needs and his challengers.
  • Developed suggestions for technical process improvements to optimize resources.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.

Co-Founder

Scouting System Pro
06.2014 - 06.2021
  • Working closely with professional football clubs to create best in class for Scouting player, find talent and manage information.
  • Implemented performance, quality and efficiency measures to achieve aggressive production goals.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.

Team Manager

Social Media @ Brandit NEXT
10.2013 - 06.2021
  • Develop and manage required resources to meet project goals by setting realistic timelines and checkpoints to develop several website and social media management for our football players clients portfolio.

Co-Funder

Mourinho Tactical Board
02.2010 - 06.2021
  • Project Manager and implementation of the first soccer training APP in the world dedicated to soccer coaches in collaboration with Jose Mourinho available for multiple devices Windows, MacOS, iPad and Android tablets.
  • Identified plans and resources required to meet project goals and objectives by setting realistic timelines and checkpoints.

Co-Founder

Brand It Portugal
08.2006 - 06.2021
  • Business developing and work closely with web development and I&ID in mobile solutions.
  • Strategized and implemented successful approaches to revitalize underperforming product lines and create profit-generating enterprises.
  • Researched and identified opportunities for account growth, account penetration and market expansion.

CTO & Project Manager

Sidechains @ Brandit Group
06.2018 - 05.2020

Chef lead of the project to issue security tokens in partnership with a legal firm and a financial.

Technical Team Leader

CristianoRonaldo.com
11.2013 - 06.2018
  • Plan infrastructure and technological stack to accomplish the website of the best Portuguese football player CristianoRonaldo.com
  • Project Manager to develop marketing campaigns integration social networks and the website.
  • Work in the marketing campaign planning and strategies to integrate the website with social networks to maximize the ROI of sponsors.

Development Manager

E-Liga
02.2015 - 07.2017
  • Digitalization of all process of reports of match delegate's and referees.
  • Defined and integrated roles, responsibilities and processes for business team and data management organization.
  • Worked alongside management to develop testing and improvement plans.

Funder

Kinema Internet
06.1998 - 06.2006
  • Between 1998 and 1999 I started the development of a small technological infrastructure of servers which would become one of the first ISP's (Internet Service Provider) in Portugal, which lasted until 2006, when this business area was incorporated into the newly formed Brand it Portugal.
  • This was my first experience as an entrepreneur in creating business in an area where there was nothing and everything was new, access to information was very restricted and the process of exploration and investigation was fundamental.

Education

Master of Science - IT

Pos Graduation - Web 3.0 Blockchain Criptoeconomy
ISAG
03.2022 - 07.2022

MBA - Economics & Business Development

MBA - Business Development
The Power MBA
01.2021 - 07.2022

Digital Business Strategy

MIT Sloan School of Management
Online
09.2020 - 03.2021

Business Model Innovation

HEC
Paris
03.2019 - 11.2020

Technical And Scientific

Escola Secundária Alcaides Faria
Barcelos
06.1996 - 06.1996

Skills

Digital Business Strategy

Systems architecture and Planning

Project Management

Digital Transformation and Technological Innovation

Business Model Innovation

Organizational Performance

Problem Resolution

Process Improvement

Innovation Skills

Languages

Portuguese
Excellent
Spanish
Good
English
Very Good

Interests

Innovation

Create

Playing Bass

Reading

Traveling

Timeline

Co-Founder & Investor

Prisma Music
01.2024 - Current

Co-Founder & Investor

DAX Ledger
08.2023 - Current

Master of Science - IT

Pos Graduation - Web 3.0 Blockchain Criptoeconomy
03.2022 - 07.2022

Founder

Bitsapiens Digital Business Strategies, Lda
04.2021 - Current

MBA - Economics & Business Development

MBA - Business Development
01.2021 - 07.2022

Digital Business Strategy

MIT Sloan School of Management
09.2020 - 03.2021

Business Model Innovation

HEC
03.2019 - 11.2020

CTO & Project Manager

Sidechains @ Brandit Group
06.2018 - 05.2020

Co-Funder

Brandit Media Group
07.2017 - 06.2021

Co-Founder & CTO

Ownbank.com @ Brandit Group
02.2016 - 06.2021

Business Developer

Tarjetas Spark @ Brandit Group
02.2016 - 06.2021

Project Manager

Diego Maradona Group
11.2015 - 06.2021

Co-Founder

Tactical Soccer
09.2015 - 06.2021

Development Manager

E-Liga
02.2015 - 07.2017

Co-Founder

Scouting System Pro
06.2014 - 06.2021

Technical Team Leader

CristianoRonaldo.com
11.2013 - 06.2018

Team Manager

Social Media @ Brandit NEXT
10.2013 - 06.2021

Co-Funder

Mourinho Tactical Board
02.2010 - 06.2021

Co-Founder

Brand It Portugal
08.2006 - 06.2021

Funder

Kinema Internet
06.1998 - 06.2006

Technical And Scientific

Escola Secundária Alcaides Faria
06.1996 - 06.1996

Co-Founder

SportsNext
6 2021 - Current
Antonio MartinsEntrepreneur | Digital Business Strategist | Behavioural Economics | Innovation And Technology Advisory | Business Performance.