Assil Ben Lagha
Marketing Strategist
Lisbon,Portugal
Summary
Personable and creative with strong orientation toward strategic thinking and problem-solving. Possesses deep understanding of market research and consumer behavior, along with expertise in digital marketing and campaign planning. Capable of driving innovative marketing strategies that deliver measurable results.
Overview
8
8
years of professional experience
3
3
Languages
Work History
Marketing Strategist
Self-Employed
06.2024 - Current
- Collaborate with clients in tech startups and e-commerce ventures to design and execute custom marketing strategies
- Spearhead NextGen Advertising, revolutionizing digital ad targeting through cutting-edge technology and innovative strategies
- Enhance lead generation and brand awareness through data-driven campaigns and customer engagement initiatives
Marketing Strategist
361 Degrees
06.2023 - 04.2024
- Revitalized a hospitality brand from near bankruptcy through a comprehensive turnaround strategy
- Increased social media engagement by 250% within six months through data-driven content strategies
- Developed innovative online sales funnels, improving lead conversion rates by 40%
Co-Founder & Marketing Director
Puzzles
10.2021 - 05.2023
- Co-founded a unique bar concept integrating blockchain technology and cryptocurrency payment systems
- Led guerrilla marketing campaigns, influencer partnerships, and crypto-themed events, boosting customer acquisition by 35%
- Achieved rapid market traction, leading to a successful sale to a competitor
Founder
Clocks and Colours
04.2020 - 09.2021
- Established a premium dropshipping brand specializing in modern home décor clocks
- Led digital marketing campaigns across Facebook, Instagram, and Google Ads, driving a 200% increase in traffic within three months
- Improved ROAS through refined customer segmentation and market research, leading to a successful business sale
Founder
Marketface
11.2019 - 03.2020
- Launched Tunisia's first B2B online marketplace, connecting businesses with suppliers
- Drove user growth through strategic SEO, PPC campaigns, and key partnerships
- Achieved significant acquisition targets, culminating in a profitable sale
Marketing Specialist
FunWave Co.
05.2017 - 10.2019
- Developed integrated marketing strategies for an app specializing in beach equipment rentals
- Boosted app downloads by 45% through digital campaigns, influencer partnerships, and local collaborations
- Strengthened brand presence by fostering relationships with tourism boards and local businesses
Education
Master's Degree - Private Law
Faculty of Juridical, Political, And Social Sciences of Tunis
Tunis, Tunisia06-2022
Private Law Diploma -
Faculty of Juridical, Political, And Social Sciences of Tunis
Tunis, Tunisia06-2020
Skills
SEO
PPC
Google Ads
Social Media Campaigns
Growth Marketing
Marketing Campaign Strategy
Brand Strategy
Partnership Development
Social media strategy
Product launches
Creative direction
CRM management
Timeline
Marketing Strategist
Self-Employed
06.2024 - Current
Marketing Strategist
361 Degrees
06.2023 - 04.2024
Co-Founder & Marketing Director
Puzzles
10.2021 - 05.2023
Founder
Clocks and Colours
04.2020 - 09.2021
Founder
Marketface
11.2019 - 03.2020
Marketing Specialist
FunWave Co.
05.2017 - 10.2019
Master's Degree - Private Law
Faculty of Juridical, Political, And Social Sciences of Tunis
Private Law Diploma -
Faculty of Juridical, Political, And Social Sciences of Tunis