Assil Ben Lagha
Marketing Strategist
Lisbon,Portugal
Summary
Personable and creative with strong orientation toward strategic thinking and problem-solving. Possesses deep understanding of market research and consumer behavior, along with expertise in digital marketing and campaign planning. Capable of driving innovative marketing strategies that deliver measurable results.
Overview
8
8
years of professional experience
3
3
Languages
Work History
Marketing Strategist
Self-Employed
06.2024 - Current
- Collaborate with clients in tech startups and e-commerce ventures to design and execute custom marketing strategies
- Spearhead NextGen Advertising, revolutionizing digital ad targeting through cutting-edge technology and innovative strategies
- Enhance lead generation and brand awareness through data-driven campaigns and customer engagement initiatives
Marketing Strategist
361 Degrees
06.2023 - 04.2024
- Revitalized a hospitality brand from near bankruptcy through a comprehensive turnaround strategy
- Increased social media engagement by 250% within six months through data-driven content strategies
- Developed innovative online sales funnels, improving lead conversion rates by 40%
Co-Founder & Marketing Director
Puzzles
10.2021 - 05.2023
- Co-founded a unique bar concept integrating blockchain technology and cryptocurrency payment systems
- Led guerrilla marketing campaigns, influencer partnerships, and crypto-themed events, boosting customer acquisition by 35%
- Achieved rapid market traction, leading to a successful sale to a competitor
Founder
Clocks and Colours
04.2020 - 09.2021
- Established a premium dropshipping brand specializing in modern home décor clocks
- Led digital marketing campaigns across Facebook, Instagram, and Google Ads, driving a 200% increase in traffic within three months
- Improved ROAS through refined customer segmentation and market research, leading to a successful business sale
Founder
Marketface
11.2019 - 03.2020
- Launched Tunisia's first B2B online marketplace, connecting businesses with suppliers
- Drove user growth through strategic SEO, PPC campaigns, and key partnerships
- Achieved significant acquisition targets, culminating in a profitable sale
Marketing Specialist
FunWave Co.
05.2017 - 10.2019
- Developed integrated marketing strategies for an app specializing in beach equipment rentals
- Boosted app downloads by 45% through digital campaigns, influencer partnerships, and local collaborations
- Strengthened brand presence by fostering relationships with tourism boards and local businesses
Education
Master's Degree - Private Law
Faculty of Juridical, Political, And Social Sciences of Tunis
Tunis, Tunisia06-2022
Private Law Diploma -
Faculty of Juridical, Political, And Social Sciences of Tunis
Tunis, Tunisia06-2020
Skills
SEO
Timeline
Marketing Strategist
Self-Employed
06.2024 - Current
Marketing Strategist
361 Degrees
06.2023 - 04.2024
Co-Founder & Marketing Director
Puzzles
10.2021 - 05.2023
Founder
Clocks and Colours
04.2020 - 09.2021
Founder
Marketface
11.2019 - 03.2020
Marketing Specialist
FunWave Co.
05.2017 - 10.2019
Master's Degree - Private Law
Faculty of Juridical, Political, And Social Sciences of Tunis
Private Law Diploma -
Faculty of Juridical, Political, And Social Sciences of Tunis
Similar Profiles
Benjamin BrownBenjamin Brown
Independent Lawn Care and Snow Removal Service Provider at Self-employedIndependent Lawn Care and Snow Removal Service Provider at Self-employed
Abdul HaleemAbdul Haleem
Freelance Designer at Self-EmployedFreelance Designer at Self-Employed
Maria SebastianMaria Sebastian
Housekeeper at Self-employedHousekeeper at Self-employed