Summary
Overview
Work History
Education
Skills
Timeline
Generic

Brian Evans

Seattle

Summary

Results-driven social media manager with a proven track record in campaign management and audience engagement. Skilled in leveraging analytics to inform content strategies and enhance community interaction. Committed to driving impactful marketing initiatives across multiple platforms.

Overview

7
7
years of professional experience

Work History

Manager of Social Media

Seattle Sounders FC
Seattle
06.2025 - Current
  • Oversees content planning, strategy, and execution for all SSFC social media platforms.
  • Increased YoY social value by over 75% (2025 v. 2024)
  • Grew SSFC social engagement numbers by 99% in 2025.
  • Manages social media coverage team for home and away matches.
  • Utilizes social media analytics platforms to inform content strategy, and understand fan sentiment.
  • Works with external departments such as Corporate Partnerships and Ticketing to ensure departmental needs are met on club channels.

Social Media Specialist

Seattle Sounders FC
Seattle
08.2023 - 06.2025
  • Executed day-to-day social media initiatives by developing and posting on the club’s seven primary channels.
  • Worked home matches and traveled with the team.
  • Actively participated in the content creation and planning process of large campaigns.
  • Tasked with platform management for the Concacaf Champions Cup, MLS Cup Playoffs, and the FIFA Club World Cup.

Coordinator of Digital Media

South Georgia Tormenta FC
Statesboro
06.2021 - 08.2023
  • Managed all organizational social media channels.
  • Revamped the club social media platforms and saw a combined 26% growth in total following and a growth of 61% on impressions in 2022.
  • Oversaw a team of three interns, tasked with leading them on match coverage.

Marketing Director

Smoothie King
Statesboro
03.2019 - 06.2020

Education

Bachelor of Science - Communication Studies

Georgia Southern University
Statesboro
07-2020

Skills

  • Campaign management
  • Trend analysis
  • Cross-functional collaboration
  • Effective communication
  • Team leadership
  • Community engagement
  • Creative direction
  • Analytics utilization

Timeline

Manager of Social Media

Seattle Sounders FC
06.2025 - Current

Social Media Specialist

Seattle Sounders FC
08.2023 - 06.2025

Coordinator of Digital Media

South Georgia Tormenta FC
06.2021 - 08.2023

Marketing Director

Smoothie King
03.2019 - 06.2020

Bachelor of Science - Communication Studies

Georgia Southern University
Brian Evans