Brian Kean
Marketing and Communications Professional
Porto
Summary
Accomplished marketing and communications professional with demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability. My greatest strength is creating new energy and interest for brands regardless of growth stage. Skilled at creating stories that promote brand interest. Accomplished Marketing Executive with many years of experience crafting targeted marketing strategies and orchestrating impactful campaigns. Demonstrated talents for digital marketing and brand management. Confident and decisive when determining direction, building marketing plans, and delivering presentations. Insightful with in-depth industry experience and continual efforts to remain updated on the latest industry innovations.
Overview
28
28
years of professional experience
Work History
VP of Marketing
Mytaverse, LLC
Miami
05.2021 - 06.2022
- Successful renaming and rebranding of the company
- Led all PR activities for the company, issuing 20 press releases and taking the lead on over 30 interviews
- Detailed collaboration with the sales team to develop an accurate pricing and ARR formula for company products and services
- Worked with the CEO on the team, which led to a successful raise of $7.6 million
- Represented the company at CES (Las Vegas) and at MIPIM (Cannes, France) exhibitions
Head of International IR and Voice Creation
Sensorium Corporation
Moscow, Los Angeles
08.2019 - 05.2021
- Organized just shy of 100 investor meetings in the United States, Europe, and Asia
- Lead on the establishment of a partnership with James Cameron and the Vatican
- Managed company participation in Blockchain Central.
- Led participation in Davos at the World Economic Forum 2020 and was also the keynote speaker in two blockchain sessions.
- Participated in company PR and communications functions.
Chief International Officer
Ulmart, International IR and Communications
St. Petersburg
10.2012 - 08.2019
- Oversaw IR and communications for the company and led nearly 700 investor meetings in all major world markets (Asia, US, Europe, Middle East)
- Lead in preparations for company IPO
- Established the corporate brand in world markets such as the U.S., U.K., and Asia
- Created The Russia House of Innovation in Davos at the World Economic Forum (2015-2018)
- Represented the company for all World Economic Forum activities from 2014 to 2018
- Spoke at over 70 international conferences
- Highlight Meetings: Jeff Bezos (3), Jack Ma (4), Marc Benioff (2), and many other strategic and potential partners
- Advised Executive Chairman Klaus Schwab's corporate advisors on technology issues
Head of PR
Mvideo
Moscow
09.2008 - 04.2012
- Communications and Business Development
- Oversaw all communications, PR, and IR functions
- Hired and oversaw the training of 800 tech consultants and integrated these teams into the company's 200 stores, where customer service desks were established
- I aligned all activities with the company's internal and external marketing teams
- Mvideo's current sales are over $5 billion
Head of Creative and Business Development
SPN Ogilvy PR and Communications Agency
St. Petersburg, Moscow, Kiev
05.2004 - 09.2008
- Oversaw all creative and art direction for clients in three cities
- Created and rolled out marketing and ad programs spanning 11 time zones and 4 languages simultaneously
- Took the lead on over 200 projects with average annual billings totaling $40 million
- Spoke at 22 national and international conferences on creative strategies for growing market share
- Managed creative teams and client operations in the three cities.
Chief Marketing Officer
Bridgetown Foods
Moscow
07.2002 - 04.2004
- Leading salted-snack producer
- Led a team of 65 marketers in three countries and 12 cities
- Helped build sales from $2 million annually to a peak of $120 million by year three
- Prepared the company for sale to Frito-Lay
- Took the lead on 7 mergers and acquisitions in three countries (Kazakhstan, Ukraine, Jordan)
Chief Marketing Officer
Bravo International
St. Petersburg
03.1996 - 06.2002
- Created the Botchkarov beer brand, which was voted Russia's number-one brand in the post-Soviet period
- Signed the first-ever licensed brewing contract in Russia with Lowenbrau (Munich brewery)
- Participated in the negotiations that led to the largest FMCG merger in Russia: Sold to Heineken ($400 million)
- Identified, developed, and evaluated marketing strategies based on knowledge of company objectives and market trends
- Planned and organized public relations and promotional events
- Maximized outreach by implementing marketing strategies to grow the customer base
- Created one of the first-ever online marketing consumer marketing clubs, which also let fans 'brew' their own beer
Chief Operating Officer
Stonyfield, Petro
St. Petersburg
07.1994 - 03.1996
- Oversaw all operations, sales, and marketing for the premium ice cream produced by Stonyfield Farms in collaboration with a local dairy
- Managed the relationship between the Russian/Soviet side and the American side.
- I hired and trained 50 production personnel
- Created a nationwide distribution network for a product that Russian citizens didn't understand.
- Grew sales to nearly $1.5 million.
Education
Master’s in International Affairs - International Relations And Affairs
Columbia University, The Harriman Institute)Rutgers College
New York, NY05.1994
Bachelor’s of Arts - Russian Studies And Political Science
Rutgers University
New Brunswick, NJ 05.1992
Active Duty, Military Intelligence, 98 - Russian Language
US Army
Monterey, California 09.1988
Skills
- Project-tested skill set that makes me a value-added asset for any company
- Ability to work across markets and cultures and devise ways to enter markets
- A brand warrior with a knack for creating winning stories
- An experienced marketer capable of assessing a brand's strengths and weaknesses quickly and developing methods to invigorate traction
- Relationship Building
- Critical Thinking
- Organizational Skills
- Training & Development
- Team Building
- Supervision & Leadership
- Team Management
Languages
English
First Language
German
Upper Intermediate
B2
French
Intermediate
B1
Italian
Intermediate
B1
Portuguese
Elementary
A2
Russian
Proficient
C2
Timeline
VP of Marketing
Mytaverse, LLC
05.2021 - 06.2022
Head of International IR and Voice Creation
Sensorium Corporation
08.2019 - 05.2021
Chief International Officer
Ulmart, International IR and Communications
10.2012 - 08.2019
Head of PR
Mvideo
09.2008 - 04.2012
Head of Creative and Business Development
SPN Ogilvy PR and Communications Agency
05.2004 - 09.2008
Chief Marketing Officer
Bridgetown Foods
07.2002 - 04.2004
Chief Marketing Officer
Bravo International
03.1996 - 06.2002
Chief Operating Officer
Stonyfield, Petro
07.1994 - 03.1996
Master’s in International Affairs - International Relations And Affairs
Columbia University, The Harriman Institute)Rutgers College
Bachelor’s of Arts - Russian Studies And Political Science
Rutgers University
Active Duty, Military Intelligence, 98 - Russian Language
US Army
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