Bruno Vilan
Summary
SEO and digital marketing expert with strong background in analytics and proven experience in content strategy, link building and keyword research. 10 years of experience driving organic site traffic across multiple client verticals and managing cross-functional teams to improve search engine results.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Global SEO Specialist
RANDSTAD (Human Resources)
Netherlands (remote)
07.2021 - Current
- Building and presenting SEO business reports, site audits and competitor analysis
- Leading local SEO project with +30 markets, +2000 branches
- Managing relationships with external SEO vendors
- Performing multilingual keyword research
- Establishing global SEO strategy B2C & B2B.
Analytics Technology Analyst
FARFETCH (Fashion)
London (remote)
11.2020 - 06.2021
- Planning and configuring analytics tools GA360 and GA4 via GTM
- Managing Observepoint data privacy tool
- Supporting digital marketing campaigns tagging
- Researching data privacy mitigation strategies for marketing activities
SEO Manager
TAP AIR PORTUGAL (Travel)
Lisbon
07.2016 - 10.2020
- SEO project manager
- Analytics configuration (GA360, GTM)
- Affiliate marketing support
- Digital marketing technical / IT support
- Omnichannel customer experience personalization
- Email remarketing specialist
Digital Marketing Consultant
BOLD INTERNATIONAL (IT/ Consulting)
Lisbon
06.2015 - 06.2016
- SEO analyst and technical support
- Web analytics (KPI's development, tracking and report)
- Digital marketing instructor.
Country Manager Portugal
HEXPRESS (Health/ E-commerce)
London
07.2013 - 05.2015
- Digital marketing strategy and channel management (SEO, PPC, Display, Email Marketing and Affiliation)
- Project manager for website development
- New product development
- Market analysis
- E-commerce data analysis and optimization
- Business performance reporting (KPI's and ROI tracking)
- Team management including different locations.
Online Marketing Manager
HEXPRESS (Health/ E-commerce)
London
07.2012 - 06.2013
- Website management
- SEO strategy implementation (Website auditing, keyword research, content optimization and outreach)
- Project management for development and design improvements
- Content team management (in-house and freelancers)
- Customer service (phone, email and chat).
Website Manager
APECATE (Travel)
Lisbon
06.2010 - 06.2013
- Create, manage and implement website content (text, image and video)
- Website's performance monitoring and reporting
- Social media manager.
Trainee
HAVAS MEDIA (Media Agency)
Lisbon
12.2011 - 05.2012
- Plan, implement, manage, optimize and report digital campaigns
- Display and social media advertising
- PPC
- Analytics.
Education
Teacher -
FLAG - Escola Profissional
LisbonProfessional Diploma - Digital Marketing
DMI - Digital Marketing Institute
London2014
Master's - Audiovisual And Multimedia
ESCS - Escola Superior De Comunicação Social
Lisbon2011
Bachelor's - Communication And Multimedia
Universidade Lusíada
Lisbon2009
Skills
- Digital Marketing Strategy
- Search Engine Optimization
- Data Analysis
- Content Marketing
- Creative Thinking
- KPI Reporting
- Project Management
- International Business
- Team player
Languages
Portuguese
Native language
English
Proficient
C2
Spanish
Intermediate
B1
Certification
- Google Analytics
- Google Search Console
- Google Tag Manager
- Looker Studio
- Screaming Frog / Oncrawl
- SEM Rush / Ahrefs
- Wordpress / Sitecore
- HTML / CSS / JavaScript
- Microsoft Office
- Adobe Photoshop
Timeline
Global SEO Specialist
RANDSTAD (Human Resources)
07.2021 - Current
Analytics Technology Analyst
FARFETCH (Fashion)
11.2020 - 06.2021
SEO Manager
TAP AIR PORTUGAL (Travel)
07.2016 - 10.2020
Digital Marketing Consultant
BOLD INTERNATIONAL (IT/ Consulting)
06.2015 - 06.2016
Country Manager Portugal
HEXPRESS (Health/ E-commerce)
07.2013 - 05.2015
Online Marketing Manager
HEXPRESS (Health/ E-commerce)
07.2012 - 06.2013
Trainee
HAVAS MEDIA (Media Agency)
12.2011 - 05.2012
Website Manager
APECATE (Travel)
06.2010 - 06.2013
Teacher -
FLAG - Escola Profissional
Professional Diploma - Digital Marketing
DMI - Digital Marketing Institute
Master's - Audiovisual And Multimedia
ESCS - Escola Superior De Comunicação Social
Bachelor's - Communication And Multimedia
Universidade Lusíada
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