CARLOS CUNHA

• Responsible for Visual Display business unit
• Implemented systems and procedures to increase sales.
• Prepared sales presentations for clients showing success and credibility of products.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
• Managed accounts to retain existing relationships and grow share of business.
• Built relationships with customers and community to establish long-term business growth.
• Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
• Met with clients, delivering presentations, and educating on product and service features and offerings.

• Country representative for Dynabook with media, alliance partners
• Manage sales team and business operations in the country
• Set business plan to meet/ overachieve country targets
• Develop and foster customer and partners relationships.
• Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.
• Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.
• Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
• Increased corporate volume by 150% over 2-year period.

• Sales responsible for Portugal operations, both B2C and B2B
• Goal to re-define Acer brand and positioning on Portuguese market, moving it up from entry/low price positioning to value within customers and partners, respecting Acer core values over last 40 years
• Reviewed customer service agreements for terms and conditions pricing and accuracy.
• Tracked pipeline data, won vs. lost opportunities and lead response times with Salesforce CRM.
• Closed lucrative sales deals using strong negotiation and persuasion skills.
• Attended industry shows, conventions and other meetings with primary mission of expanding market opportunities.
• Established and cultivated solid business relationships with new or existing customers.
• Met with clients, delivering presentations and educating on product and service features and offerings.
• Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
• Recruited and hired top-level talent to add value and expertise to sales department.
• Evaluated performance against goals and implemented appropriate development plans.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
• Set brand strategy aligned with Regional HQ;
• Define and monitor B2B channel strategy
• Design retail KA's sales strategy and set proper goals with each Top retail /e-tail
• Set and monitor respective promotional activities with each K&A from store level to retail chain sales manager
• Design appropriate product portfolio including Notebooks, Desktops, Tablets,
• Monitor categories for B2B & B2C in coordination of Regional HQ teams

• Launch Lenovo brand in Portuguese Consumer market
• Responsible for introduction of Lenovo brand within retail Portugal partners, including right distributors to close agreements with main retail chains
• Created, managed and executed business plan and communicated company vision and objectives to motivate teams.
• Executed business plans to further strengthen and maximize territory sales and profits.
• Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
• Design retail K&A strategy and set proper goals with each retail K&A that sustain overall Lenovo strategy and business goals;

Have started on IT industry originally in Compaq Computer as Credit Collections
handling collections with its distributors and evolve within finance department to
Finance Analyst of PC hardware division before moving to Category Manager role at
2005.
As Category Manager reporting to Iberia Category Manager and Country General
Manager, responsible for retail Portugal business, being the corner stone of the
business with the interface with sales and marketing teams to deliver country business
goals.
In 2007, Portugal was nominated best country at EMEA Region given its business
performance.
Have been based in Grenoble/ France, from 2008 to 2010, acting as Iberia Consumer
Business Manager reporting directly to EMEA Consumer Business Organization.
In 2009 Spain was nominated Country of the Year at EMEA Region.

Major Tasks:

• Set and monitor respective retail promotional activities with each retail K&A from store level to retail chain sales manager;
• Design appropriate product portfolio including Notebooks, Desktops and Tablets in coordination of Regional category team
• Maximized category turnover through proactive management strategies.
• Monitored market to capitalize on latest trends.
• Developed and executed spend category to support business objectives.
• Identified and reported key performance indicators to define successful category management.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
• Continually maintained and improved company's reputation and positive image in markets served.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• End to end owner of consumer business P&L and its KPIs, Have started on IT industry originally in Compaq Computer as Credit Collections handling collections with its distributors and as evolve within finance department to
• Finance Analyst of PC hardware division before moving to Category Manager role