Christina Macedo
Canada & Portugal
Summary
Executive and Founder with extensive experience in launching successful startups across various sectors. Proven track record in planning and executing initiatives that maximize business potential. Expertise in fostering partnerships, securing funding, and enhancing operational efficiency. Committed to achieving strategic business objectives in dynamic environments.
Overview
13
13
years of professional experience
Work History
Founder & CEO
Amethyst AI
01.2025 - Current
- A frontier AI project built on the MONAD blockchain, integrated initially into @monanimalmayhem.
- Amethyst serves as a personalized, in-game 'Cortana,' providing engaging, customized gameplay assistance and subtle, context-aware advertising.
- By building unique relationships with gamers, Amethyst learns how best to assist them, enabling sponsored products during conversations, and sharing revenue in real-time using stablecoins.
- This project represents an autonomous, on-chain AppLovin, designed to empower gamers and revolutionize in-game advertising.
- This is ad monetization and marketing onchain in games and digital products.
Board Member
Blockchain Game Alliance
07.2023 - Current
- Advocating for the integration of blockchain technologies into mainstream gaming.
- Leading efforts around standardisation, community-building, and ecosystem education.
- Working closely with 90+ member companies to promote innovation and responsible Web3 adoption in game development.
- Encouraging more women to build in the web3 ecosystem.
Founder & CEO
PLAY
01.2022 - Current
- PLAY is at the forefront of integrating Web3 technologies into gaming, aiming to make Web3 games universally accessible.
- The platform supports creators and developers at all levels, enabling games on every platform for every player, powered by the innovative $PLAY token.
- Committed to fostering an inclusive, creative, and economically vibrant gaming community, PLAY leverages blockchain to enhance gameplay and player engagement through 'ownership gaming'.
- Spearheading the development of a revolutionary Web3 mobile gaming ecosystem through PLAY and its native token $PLAY.
- Developed and scaled a suite of tools for blockchain game creators, resulting in a 30% increase in game launches on the PLAY platform within six months.
- Developed and deployed a mobile-first, play-to-own, test-and-earn, and dev-to-earn framework, enabling creators to earn through participation and development.
- Created PLAYid, a fully on-chain, cross-chain interoperable identity system supporting seamless account abstraction.
- Positioned PLAY as a leading Layer 3 infrastructure for Web3 gaming, bridging the gap between traditional developers and blockchain environments.
- Drove partnership strategy, product roadmap, token utility design, and team leadership with a mission to bring Web3 gaming to the masses.
Various Experiences
.
01.2018 - 12.2021
- Unique blend of legal, technical, and strategic expertise in the gaming and digital product space.
- Proven ability to navigate complex regulatory landscapes and develop innovative legal frameworks for emerging technologies.
- Expert in designing sustainable business models for Web3 gaming, balancing player empowerment with economic viability.
- Skilled in identifying and capitalizing on emerging trends in the gaming industry, from AI to blockchain.
- Spearheading the development and deployment of innovative game mechanics, including play-to-own, play-and-own, test-and-earn, and dev-to-earn frameworks.
- Passionate about democratizing game development and empowering creators to build the next generation of Web3 games.
- Proven ability to bridge the gap between traditional game development and the Web3 environment.
Director, Digital Wellness & Product Innovation
LifeSpeak - Canada
01.2016 - 12.2017
- Led product development initiatives focused on gamifying health and wellness engagement.
- Introduced loyalty-based mechanics to incentivise user participation and drive platform retention.
Education
Law Certification -
École du Barreau de Montréal
Bachelor's Degree - Law
Université du Québec à Montréal
BA - Political Science and International Studies
Concordia University
Skills
- International business
- Blockchain strategy and tokenomics
- Creative problem solving
- Strategic planning
- Operations management
- SaaS frameworks
- Strategic growth initiatives
- Product development and strategy
- Team leadership
- Market research
- Ecosystem building
- Blockchain and AI integration
- Mobile-first application design
- Decentralized application (DApp) creation
- Web3 gaming infrastructure
- Legal compliance navigation
- Regulatory strategy implementation
- Contract negotiation
Core
Web3 & AI Innovator | Strategist | Founder and CEO at Play and Amethyst AI | SaaS Builder
Speaking Engagements
- Token 2049
- HIT Games Conference
- India Blockchain Week
- GamesBeat
- South East Asia Blockchain Week
- PocketGamer
- Tokyo Gameshow
- GDC
- Korea Blockchain Week
- Coinstore Brand Launch Conference
- Dubai GameExpo Summit
- Consensus Conference
- Outer Edge Riyadh
- Comicon
- DCentral
- OWN
Awards Recognition
- 2024 Most Inspirational Women of Web3 & AI - Unstoppable Women of Web3
- Bourse d'excellence en Droit - Awarded for academic excellence in Law
Languages
English
First Language
French
Advanced (C1)
C1
Italian
Intermediate (B1)
B1
Portuguese
Beginner (A1)
A1
Websites
- https://www.blockchaingamer.biz/features/opinions/30985/mavens-how-to-leverage-the-positive-web3-gaming-sentiment/
- https://www.blockchaingamer.biz/features/opinions/36695/mavens-gaming-ai-agents-in-2025/
- https://www.blockchaingamer.biz/news/37275/mavens-will-gaming-take-crypto-mainstream/
- https://www.blockchaingamer.biz/features/opinions/35450/industry-leaders-genai-impact-web3-games/
- https://venturebeat.com/games/former-playstation-worldwide-chairman-says-the-the-future-of-the-industry-no-longer-belongs-to-the-big-players/
- https://blockchainreporter.net/building-and-playing-for-the-future-in-web3/
- https://mpost.io/the-web3-advantage-empowering-developers-to-take-control-and-transform-reach-with-new-distribution-channels/
- https://www.pocketgamer.biz/were-one-of-the-only-platforms-that-enables-mobile-developers-to-publish-their-web3-games-on-app-stores/
- https://mpost.io/empowering-players-through-their-data/?_nocache=1746434968493
- https://mpost.io/from-pixels-to-blockchain-the-evolution-of-web3-gaming/?_nocache=1746434977272
- https://www.cryptopolitan.com/podcast/the-cryptopolitan-podcast-38-christina-macedo-from-play/
References
References available upon request.
Quote
Risk comes from not knowing what you are doing.
Warren Buffett
Timeline
Founder & CEO
Amethyst AI
01.2025 - Current
Board Member
Blockchain Game Alliance
07.2023 - Current
Founder & CEO
PLAY
01.2022 - Current
Various Experiences
.
01.2018 - 12.2021
Director, Digital Wellness & Product Innovation
LifeSpeak - Canada
01.2016 - 12.2017
Law Certification -
École du Barreau de Montréal
Bachelor's Degree - Law
Université du Québec à Montréal
BA - Political Science and International Studies
Concordia University
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