Cristina Joaquim

Reporting directly to the Sales Director of the Security Area in Portugal:

• Lead account planning strategy sessions aimed at retaining and acquiring customers and increasing business opportunities.
• Developed and implemented comprehensive business strategies and sales and marketing plans that complemented overall corporate operating plan.
• Close lucrative sales deals using strong negotiation and persuasion skills.
• Met with clients, delivering presentations and educating on product and service features and offerings.
• Established and cultivated solid business relationships with new or existing customers.

Reporting directly to the Sales Manager of the Security Area in Portugal:

• Generating new business opportunities and efficiently keeping in regular contact with existing partners;
• Developing a targeted long-term new business strategy;
• Create weekly/monthly forecasts on revenue/target management and end of month reports on revenue and market performance;
• Ensure revenue expectations are met;
• Working closely with the marketing department to develop bespoke campaigns to relevant prospects.

Afina, now a WESTCON Group Company is a worldwide distributor representing in Portugal more than 45 Vendors from Security, Datacenter, UCC and Cisco.

Reporting directly to the Country Manager in Portugal, with the responsibility of the Security Area:

• Definition, implementation and coordination of the Sales Security Area strategy;
• Refine growth plans on an ongoing basis as new opportunities come into play;
• Take full responsibility for the Security Sales Operations while maximizing revenue;
• Develop effective Partner Business Plans;
• Internal and Vendor Reporting and forecast;

Afina, was a Iberia & LATAM distributor representing in Portugal more than 25 Vendors from Security, Datacenter and IP Convergence.

Reporting directly to the Country Manager in Portugal, with the responsibility of:

• Definition, implementation and coordination of the Sales and Marketing strategy;
• Refine growth plans on an ongoing basis as new opportunities come into play;
• Take full responsibility for the Sales Operations while maximizing revenue;
• Develop effective Partner Business Plans;
• Internal and Vendor Reporting and forecast;
• Responsible for build the marketing plans to develop and execute programs for demand creation and sales development;
• Business Development.

• Responsible for 10 top channel partners, building consistent business plans and execution;
• Sales and manage the sales process and activities. Identify, qualify and execute sales process;
• Prospecting, acquiring and development new business opportunities;
• Business management, developing good relationships with all the partners to build partnerships and ensure
• customer satisfaction and to drive additional business through Up-Sell and Cross-Sell activities;
• Liaison between the suppliers and Afina– CheckPoint, Crossbeam, Citrix, Packeteer, F5 and RSA, to develop the commercial relation;

• CarePack Product Management – Bundled installation and maintenance services;
• Product alignment for the Portuguese Market by local portfolio and pricing definitions
• Accompaniment of the Market and the competition trends;
• Marketing and product awareness — Campaigns and promotions (Telemarketing, Partner sales incentive campaigns, etc.);
• Support Team about Sales and Pre-sales support in customer proposals;, Channel Sales Partner support;
• Organization to improve delivery processes in the solutions business
• 3rd Parties Software: - Support in the drawing up of third parties Software proposals - Microsoft, Adobe, Altiris, Citrix, IBM Lotus/Tivoli, Symantec, Novell/Suse, Veritas, Computer Associates, VMware.

Business Development in the Global Services area with responsibilities:

• Supervision of the back office sales group – Pre-Sales Services;
• Qualifications of services to be proposed
• Sales consulting and management on a Hardware and Software
• Services level;
• Personalized large account and HP partner planning and coordination;
• National and International proposal planning and co-ordination of IT services projects;
• Management and support of the On-line application for proposal purposes
• New user training and liaison with the support centers for problem resolution;
• Client and Partner focal and contact point for services queries;
• Follow-up of sales proposal.