Summary
Overview
Work History
Education
Skills
Certification
LANGUAGE SKILLS
Timeline
Generic

Deborah Matos e Silva

Barreiro, Portugal

Summary

Experienced Communications Specialist and Social Media Manager with a robust background in content creation, SEO, and UX design. Demonstrated success in managing social media strategies for D&P Arquitetura, boosting engagement and brand presence. Proven track record in crafting precise B2B communications at Paragon Digital Consulting, enhancing change adoption rates. Adept at developing SEO-optimized content, increasing blog traffic by 20% for Discover Magazine. Skilled in using tools such as WordPress, Google Analytics, SEMRush, and ASANA to drive performance and achieve marketing goals. Seeking to leverage expertise in digital marketing and content strategy to contribute to innovative and impactful projects.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Freelance Social Media Manager

D&P Arquitetura
Belo Horizonte
10.2022 - Current
  • Managed daily content creation, posting, and community engagement to foster a positive online presence.
  • Researched current social media trends and audience preferences for maximum post performance.
  • Produced high-quality social content, ensuring alignment with brand voice and messaging.
  • Created and maintained a content calendar to ensure consistent posting and campaign alignment.

Communications Specialist

Paragon Digital Consulting
Calgary
02.2022 - 06.2022
  • Crafted, edited, and proofread precise, error-free B2B copy for internal communications, ensuring compliance with confidentiality policies to enhance change adoption rates.
  • Conducted stakeholder research and created personas and journey maps to boost conversion rates in change journey communications.
  • Engaged in brainstorming sessions to contribute to the development of innovative and impactful messaging strategies.

UX Research Intern

Impactrio
Toronto
11.2021 - 12.2021
  • Completed additional user research and reformulated personas to improve the information architecture, USP message, and product copy.
  • Oversaw a collaborative team, dividing the work between three different areas of the project: Social Finance, Social Enterprise, and Design & Prototyping.

Freelance Content Writer

Discover Magazine
Toronto
05.2021 - 12.2021
  • Developed SEO-optimized blog articles on WordPress that boosted blog traffic by 20%, aligning with client needs and company mission.
  • Conducted competitor and market research to create data-driven content ideas, focusing on customer insights, brand strategy, and industry trends.

Content Strategist and Copywriter

PsyMood
Toronto
04.2021 - 12.2021
  • Collaborated with Marketing, PR, and UX teams to craft compelling content that reinforced PsyMood's communication and marketing goals, ensuring a consistent tone and brand identity across all external channels.
  • Enhanced Psymood's website SEO through keyword research, metadescription improvements, and relevant content creation monitored with Google Analytics and Google Search Console.
  • Developed social media and blog analytics reports by tracking key performance metrics like open rates, views, click-through rates, and conversion rates using a monthly KPI dashboard.
  • Partnered with teams to design email campaigns aligned with the marketing calendar and strategic briefs, featuring attention-grabbing subject lines to boost open rates.

Freelance Content Writer

Sima Gestão
Belo Horizonte
09.2018 - 12.2018
  • Ideated and developed content that was on brief, including articles for the corporative blog, resulting in a 20% increased traffic and 10% more conversions.
  • Applied Content Marketing, Inbound and SEO best practices through the blog's sales funnel, strengthening the relationship between the brand and the consumers.
  • Published blog articles using WordPress, ensuring the content assets were properly tagged and findable by consumers.

Freelance Content Writer

3A Investimentos
Belo Horizonte
03.2017 - 07.2017
  • Completed research and analyzed competitors to identify key challenges and trends on the Brazilian investment market and communicate insights with the company CEO.
  • According to SEO best practices, developed articles for the client's business blog with the goal to help people to find the best investments to achieve to their financial goals, resulting in a 10% higher CTA.

Social Media Manager Intern

NewCorp Comunicação Corporativa
Belo Horizonte
04.2016 - 11.2016
  • Managed Intern Marketing Social Tools to deliver B2B strategies for the clients, to improve their customer services and sales, by reviewing and posting informative articles and videos.
  • Participated in the video production of corporative marketing content, including recommendations for increasing sales and better customer support.

Education

Graduate Certificate Program - Content Strategy

Humber College
Toronto, Canada
12.2021

Graduate Certificate Program - Interactive Media Management

Centennial College
Toronto, Canada
12.2020

Bachelor's degree - Advertising and Marketing

FUMEC University
Belo Horizonte, Brazil
12.2017

Skills

  • Effective communication
  • Content creation
  • Copywriting
  • SEO optimization
  • Social media strategy
  • Brand alignment
  • Performance metrics
  • Content scheduling
  • Analytics reporting
  • Market research
  • Project Management

Certification

Complete Photography Course - Metrópole Photography School

Belo Horizonte, Brazil

2015

LANGUAGE SKILLS

Portuguese (Brazil)
First Language
English
Proficient (C2)
C2

Timeline

Freelance Social Media Manager

D&P Arquitetura
10.2022 - Current

Communications Specialist

Paragon Digital Consulting
02.2022 - 06.2022

UX Research Intern

Impactrio
11.2021 - 12.2021

Freelance Content Writer

Discover Magazine
05.2021 - 12.2021

Content Strategist and Copywriter

PsyMood
04.2021 - 12.2021

Freelance Content Writer

Sima Gestão
09.2018 - 12.2018

Freelance Content Writer

3A Investimentos
03.2017 - 07.2017

Social Media Manager Intern

NewCorp Comunicação Corporativa
04.2016 - 11.2016

Graduate Certificate Program - Content Strategy

Humber College

Graduate Certificate Program - Interactive Media Management

Centennial College

Bachelor's degree - Advertising and Marketing

FUMEC University

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Deborah Matos e Silva