Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Diogo Gouveia B. CÂMARA

Diogo Gouveia B. CÂMARA

Lisbon

Summary

Experienced and strategic Brand Manager with a proven track record of developing and executing successful brand strategies. Adept at identifying market trends, fostering brand loyalty, and driving revenue growth through innovative marketing campaigns. Possess strong leadership and communication skills, with a passion for creating impactful brand experiences.

Overview

8
8
years of professional experience

Work History

DIGITAL MARKETING MANAGER

AXN - Sony Entertainment
03.2024 - Current
  • Operating on the Portuguese market:
  • Development of Brand Presence and Voice;
  • Conduct and execute new strategies for brand placement on social media.

Main Tasks:

Brand Strategy and Brand Activations;

Social Media Manager:

- Communication Strategy;

- Agency Management.

Digital Channels Manager:

- Site and Blog: Wordpress

- CRM, Email Marketing, Lead Generation Forms: Sales Manago

- Social Media: Instagram, Facebook and Youtube

- Manager of Influencer Partnerships

Project Manager:

- Campaign 100 Years Columbia - Partnerships and Activations

- Videocast AXN White Family Talks - Digital and Paid Media Strategy

- Videocast "Uma Conversa Para Esquecer - Digital and Paid Media Strategy

- "The Narrow Road to The Deep North" series launch - Media, Digital Strategy, Partnerships, Movie Premier Activation

- Iberanime Partnership - AXN Movies event activations and media partner of Iberanime

BRAND MANAGER

Cinemas Nos
07.2021 - 04.2024
  • Developed and executed comprehensive brand strategies to increase brand visibility and market share.
  • Conducted market research to identify consumer preferences and trends, leading to successful product launches.
  • Collaborated with cross-functional teams to ensure brand consistency and alignment with company objectives.


Main Tasks:


Brand Strategy and Brand Activations;


Project Manager (Production, Negotiation and Management of projects):

- ARSports Cinemas NOS: Gaming Arenas on Cinemas powered by AR and 5G;

- Podcast Sai de Cena: Podcast about Movies and Movie Experiences on Cinema;

- LOL Finals: Streaming of European and World finals on Movie Rooms;

- Manager of Brand Ambassador Program.


Social Media Manager (Communication Strategy and Agency Management):

- Instagram, Facebook, Youtube and Tik Tok

- Digital Channels Manager:

  • Site and Blog: Adobe, Sharepoint

APP: Outsystems

  • Email Marketing/CRM: Internal platforms of the company

MARKETING DIRECTOR

Click and Play Studio
01.2021 - 07.2021
  • Conducted market research to identify customer needs, resulting in the launch of a new product line.
  • Implemented social media strategies that grew the company's online presence and engagement by 50%.


Main Tasks:


Social Media Manager (Facebook, Instagram & Linkedin);


Client Management;


Digital Channels Manager, managing the following platforms:

- Site: Wordpress;

- Email Marketing: Mailchimp, Egoi;

- Paid Media (Facebook e Instagram, Google Ads, Google Analytics).

- Google My Business

BRAND MANAGER

PTGoldenVisa
06.2017 - 08.2019
  • Oversaw the creation and implementation of brand guidelines, ensuring consistency across all marketing and communication materials.


Main Tasks:


Social Media Manager:

- Facebook, Instagram and Linkedin pages of the Company;

- Paid Media (Facebook, Linkedin e Instagram Ads).


Digital Channel Manager:

- SEO, Google Ads, Google Analytics (Paid Media)

- Mailchimp (Email Marketing)

- Site Backoffice and Databases (Cpanel)

- Website, Landing Pages and Blog Manager (Wordpress).

Education

Post-Graduate Certificate - Project Management

Instituto Técnico De Lisboa
Lisboa
06-2023

Post-Graduate Certificate - Business Manegement

Universidade Católica Portuguesa
Lisboa
03-2023

Master of Science - Marketing - Digital Business

GBSB Barcelona
Barcelona
07-2021

Post-Graduate Certificate - Marketing Management

Universidade Católica Portuguesa
Lisboa
07-2019

Bachelor of Science - Law

Universidade Católica Portuguesa
Lisboa
08-2017

Skills

  • Marketing Strategy
  • Project management
  • Creativity
  • Teamwork
  • Campaign development
  • Communication and writing skills
  • Audience engagement
  • Account management
  • Brand development

Languages

Portuguese
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Spanish
Upper intermediate (B2)
Italian
Beginner (A1)

Timeline

DIGITAL MARKETING MANAGER

AXN - Sony Entertainment
03.2024 - Current

BRAND MANAGER

Cinemas Nos
07.2021 - 04.2024

MARKETING DIRECTOR

Click and Play Studio
01.2021 - 07.2021

BRAND MANAGER

PTGoldenVisa
06.2017 - 08.2019

Post-Graduate Certificate - Project Management

Instituto Técnico De Lisboa

Post-Graduate Certificate - Business Manegement

Universidade Católica Portuguesa

Master of Science - Marketing - Digital Business

GBSB Barcelona

Post-Graduate Certificate - Marketing Management

Universidade Católica Portuguesa

Bachelor of Science - Law

Universidade Católica Portuguesa
Diogo Gouveia B. CÂMARA