Eduardo Ferreira
Former Regional Director of Artistry and Education
Funchal ,Funchal
Summary
Dynamic professional with a charismatic presence and inspirational leadership, excelling in strategic thinking and possessing a strong business mindset. Demonstrates engaging communication skills across five languages, including Portuguese, English, French, Spanish, and Italian. Offers solid PR exposure and experience with a deep understanding of premium and luxury markets. Recognised as a makeup and beauty authority, committed to driving success in high-end environments.
Overview
33
33
years of professional experience
7
7
years of post-secondary education
Work history
Regional Director of Artistry and Education
Estee Lauder Companies
EMEA, Paris
2007.01 - 2022.02
- Achieved operational excellence by implementing effective business plans within his Territory of 17 EMEA markets
- Drove revenue growth and Brand Expansion by capitalising on emerging market trends.
- Crafted comprehensive training programmes to enhance competence and Brand Equity for Cross Functional Brand and Multichannel staff.
- Oversaw talent acquisition efforts for building a high-performing team.
- Part of the 10 Top Board Directors in NY, responsible for Product Development, Marketing, PR and Sales Global Strategies, driven by a strong Premium Brand Equity Standards. promoted corporate culture, achieving higher employee engagement levels.
- Main Brand´s spokesperson within EMEA in all PR activities, driven by an enthusiastic charisma, fluency in 5 languages and Local Relevancy.
- Piloted change management initiatives, fostering organisational agility.
- Brand´s Makeup Artist in NYFW twice a year., as well as in Editorials, photo shootings and video campaigns.
Education and Artistry Manager Portugal and France
Estee Lauder Companies
Lisbon, Lisbon
2004.11 - 2007.01
Sales Promoter and National Makeup Artist Portugal
Estee Lauder
Lisbon, Lisbon
1999.11 - 2004.10
Finance Director
Grupo Corpico
Lisbon, Lisbon
1994.01 - 1999.07
Corporate Banking
Banco Bilbao Vizcaya
Lisbon, Lisbon
1991.01 - 1996.05
Account Manager
Credit Lyonnais Portugal
Lisboa, Lisboa
1989.04 - 1990.12
Education
Bachelor - Economics
Universidade de Coimbra
Coimbra 1981.11 - 1988.12
Skills
- Inspirational leadership
- Charismatic presence
- Engaging communication skills in 5 languages (Portuguese, English, French, Spanish and Italian)
- Solid PR exposure and experience
- Strategic thinking
- Premium and Luxury strong understanding
- Strong business mindset
- Makeup and Beauty Authority
Languages
English
Fluent
Portuguese
Native
Spanish
Fluent
French
Fluent
Italian
Intermediate
Timeline
Regional Director of Artistry and Education
Estee Lauder Companies
2007.01 - 2022.02
Education and Artistry Manager Portugal and France
Estee Lauder Companies
2004.11 - 2007.01
Sales Promoter and National Makeup Artist Portugal
Estee Lauder
1999.11 - 2004.10
Finance Director
Grupo Corpico
1994.01 - 1999.07
Corporate Banking
Banco Bilbao Vizcaya
1991.01 - 1996.05
Account Manager
Credit Lyonnais Portugal
1989.04 - 1990.12
Bachelor - Economics
Universidade de Coimbra
1981.11 - 1988.12