Elina Astafjeva
Operations Manager
Malta,Mellieha
Summary
Skilled in international sales, business development, and strategic technical decision-making to drive business growth and operational efficiency.
Successfully implemented and managed CRM software solutions, optimizing team communication and management and streamlining development and business processes.
Experienced in building and maintaining client relationships and identifying market opportunities
Overview
14
14
years of professional experience
3
3
Languages
Work History
Global Product Operations Manager
Norwex
Mgarr, Malta
01.2022 - Current
- Provided operational support to the Global Product Development team, ensuring seamless coordination across product development processes.
- Monitored and maintained the pipeline and launch calendars (about 80 products a year / 4 main launches), proactively communicating updates and changes to global teams to ensure alignment (global offices in Australia, New Zeeland, Malaysia, Singapore, Latvia, EU, US) .
- Oversaw the tracking and reporting of changes applied to live products, delivering clear and timely updates to global stakeholders.
- Investigated and resolved SKU-related issues, supporting the Senior Product Development Manager in managing project priorities.
- Managed the discontinuation list, ensuring accuracy and timely communication across relevant teams (Wrote the SOP for the process).
- Partnered with the artwork and packaging teams, facilitating collaboration from a New Product Development standpoint to align packaging with product strategies.
- Served as a key liaison between the Global Product Development team and international teams, driving consistency in communication and operations.
Global Product Coordinator
Norwex
Mgarr, Malta
10.2020 - 01.2022
- Supported the Global Chief Product Officer by coordinating with external vendors and internal teams to facilitate the management of both new and ongoing product developments.
- Conducted administrative tasks critical to business operations, ensuring smooth execution of processes and accurate documentation.
- Implemented and monitored process changes, identifying opportunities for continuous improvement and optimizing workflows.
- Led the oversight and enhancement of project management tools, ensuring they were effectively utilized to streamline operations and support team success.
- Acted as a central point of contact, fostering collaboration between cross-functional teams to align project goals and timelines.
Member
BNI Mercury
Malta, Malta
04.2020 - 11.2020
- Active member of BNI Mercury Business Club, focused on professional networking and business relationship building.
- Participated in regular meetings to exchange referrals, foster connections, and develop collaborative opportunities with local and international professionals.
- Strengthened communication and interpersonal skills through networking and representing business interests within the club.
Business Development Manager
Solvas UAB
Kaunas, Lithuania
08.2019 - 10.2020
- Played a key role in the development of the company from its inception, contributing to its growth into a 20-person team serving clients across the EU.
- Managed sales operations and cultivated strong customer relationships to drive business growth and client satisfaction.
- Developed and implemented procurement strategies and policies to streamline operations and improve cost efficiency.
- Prepared and analyzed P&L reports, ensuring accurate financial oversight and reporting to support informed decision-making.
- Oversaw documentation processes for bookkeeping, export, transport, and installation works abroad, ensuring compliance and operational efficiency.
- Managed budgeting processes, ensuring resource allocation aligned with business priorities and growth objectives.
- Identified and communicated key responsibilities within the team to optimize performance and achieve the best business results.
Independent Consultant
Self-employeed
10.2014 - 08.2019
- Assisted international production companies and entrepreneurs in establishing connections with key contacts in Lithuania, supporting their market entry and operational needs.
- Facilitated collaboration in areas such as furniture production and sales, ensuring alignment with client objectives and quality standards.
- Provided comprehensive administrative support, streamlining processes and ensuring timely completion of tasks.
- Managed and coordinated projects from initiation to completion, maintaining focus on timelines, deliverables, and stakeholder satisfaction.
Project Manager
Hautas
11.2014 - 02.2019
- My responsibilities at UAB Hautas as Project Manager / Project Coordinator included:
- Perform design review and value engineering projects of supplies and materials
- Communicate project status and related details to all product stakeholders
- Review quotations and prepare purchase requisitions, approve and issue purchase orders
- Schedule management for production of non-standard furniture (coordination with production / department and end customer)
- Budget management for complete project
- Coordination of furniture installation works (documentation / budget / schedule)
- Procurement of customized shop fittings
- Build and develop relationships with key suppliers
- Quality control and factory control
- Balance project priorities of design, cost and timeline
- Utilize and apply knowledge of materials and processes to enhance desired design and project timelines
- Attend and arrange Key Milestone Meetings: Engineering, Design, Proto, Costing
- Coordination of logistics
Business Development Manager
UAB Hautas
01.2015 - 10.2018
- P&L report preparation and reporting
- Manage and coach staff members
- Documentation preparation for: bookkeeping /export / transport / installation works abroad
- Budgeting
- Lead and plan daily work for the engineering department
- Identify and communicate key responsibilities to ensure the team to achieve best business results
- Ensure supplier visits are organized
- Implement procurement strategy and policies
Internship
Virtus Shop in Shape nv
06.2014 - 10.2014
- Assisting project manager
- Assisting international buyer
- Choice of and negotiation with Lithuanian suppliers
Project Manager
Ideju Parkas
05.2013 - 11.2013
- Curating projects of non-standard shop fitting furniture manufacturing
- Including all processes: from the receipt of the order up to delivery of it to the customer
- Sales of the company are focused on export
Export Manager
Ideju Parkas
11.2012 - 05.2013
- Finding new customers, dealing with old customers
- Taking care of new orders and curate the manufacturing process
- Plan and coordinate the international shipment of goods, keep track of invoices and prepare reports to expedite the billing process
Sales Advisor
EXPRESS SERVISEC PRODUCTION INC.
05.2011 - 09.2011
- Dealing with customers, cash handling, maximize sales and profitability of the store, sales of goods
Education
No Degree - E-commerce With The Application of AI
CodeAcademy
Lithuania 04.2001 -
Master's degree - Industrial Engineering and Management
Kaunas University of Technology
01.2013 - 01.2015
Bachelor's degree - Export engineering
Kaunas University of Technology
01.2009 - 01.2013
High School - undefined
Kaunas Gymnasium of Alexander Pushkin
01.2006 - 01.2009
Skills
Business Development
International Project Management
Customer experience
Product launches
Timeline
Global Product Operations Manager
Norwex
01.2022 - Current
Global Product Coordinator
Norwex
10.2020 - 01.2022
Member
BNI Mercury
04.2020 - 11.2020
Business Development Manager
Solvas UAB
08.2019 - 10.2020
Business Development Manager
UAB Hautas
01.2015 - 10.2018
Project Manager
Hautas
11.2014 - 02.2019
Independent Consultant
Self-employeed
10.2014 - 08.2019
Internship
Virtus Shop in Shape nv
06.2014 - 10.2014
Project Manager
Ideju Parkas
05.2013 - 11.2013
Master's degree - Industrial Engineering and Management
Kaunas University of Technology
01.2013 - 01.2015
Export Manager
Ideju Parkas
11.2012 - 05.2013
Sales Advisor
EXPRESS SERVISEC PRODUCTION INC.
05.2011 - 09.2011
Bachelor's degree - Export engineering
Kaunas University of Technology
01.2009 - 01.2013
High School - undefined
Kaunas Gymnasium of Alexander Pushkin
01.2006 - 01.2009
No Degree - E-commerce With The Application of AI
CodeAcademy
04.2001 -
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