Evelyn Wolter Braga

Led a market intelligence team that delivers actionable insights to inform strategic decision-making across the organization. Key responsibilities included:

• Leading the execution of diverse market research projects, including competitive intelligence, market opportunity assessments, company valuations, and M&A due diligence.
• Managing projects from inception to completion, ensuring timely delivery and high-quality results.
• Mentoring and coaching team members to enhance their skills and advance their careers.
• Implementing process improvements to streamline workflows and maximize team productivity.
• Building strong relationships with senior leadership, including heads of business and strategy
• Optimized internal knowledge sharing systems through the creation of an organized repository of research findings.
• Developed custom-tailored periodic/ on demand reports for various departments that addressed their unique needs for information support.
• Provided actionable recommendations based on competitive landscape assessments for product / service development efforts.
• Identified new market opportunities, driving business growth and expansion plans.
• Conducted in-depth industry research, identifying key trends that informed business strategy.
• Promoted continuous improvement within the department by soliciting feedback from stakeholders across the company.
• Managed a team of analysts to ensure timely delivery of high-quality market intelligence reports.
• Established strong relationships with external partners, facilitating access to valuable industry information sources for research purposes.
• Developed comprehensive competitor profiles for strategic decision-making and marketing initiatives.
• Trained junior analysts in advanced research methodologies, ensuring high-quality output while fostering professional development within the team.
• Collaborated with stakeholders to identify business needs and data sources.
• Generated ad-hoc reports to evaluate specific business requirements.

• Conducted extensive market research projects on various topics - including competitive intelligence, market opportunity assessments, company valuations, and M&A due diligence -, to provide thorough background briefings for senior leadership.
• Managed projects from inception to completion, ensuring timely delivery and high-quality results.
• Engaged with several Sr. stakeholders to ensure they leverage the most relevant and agnostic insights to support their decision-making process.
• Applied critical thinking skills to discern between credible threats and false alarms, ensuring resources were efficiently allocated.
• Streamlined intelligence reporting processes, resulting in more timely and accurate dissemination of information.

• Company Overview: Largest retail group in Brazil

In addition to the activities carried out in Strategic Planning, the following activities were added to the scope:

• Co-participation in the creation of concept, structuring and development of an area dedicated to the promotion of the culture of innovation across the Group
• Events' organization to assign new partnerships with startups and new technologies
• Concept creation of an physical space exclusively dedicated to the dissemination of the culture of innovation within the Company, through the promotion of events, workshops, brainstorming's' sessions, etc
• Relationship with Innovation Ecosystems in Brazil (eg Google Campus, Liga Ventures, Oxigênio, etc.)

Company Overview: Largest retail group in Brazil

• Articulation of the triennial strategic planning of the largest retail group in Brazil, aiming at reconciling the expectations of the main shareholder (Groupe Casino), with the medium and long-term strategies of each Business Unit of the group

Within the process, the following activities stood out:

• Definition of KPI's, targets and strategic projects for all Business Units
• Monitoring and management of strategic projects to ensure the modeled results
• Market research/ analysis
• Management of top management demands (multitasking in different fields, subjects and projects)
• Nurture different areas with new ideas, researches and insights
• Insights, studies and follow-ups of new strategic and change projects

Company Overview: Company in the Refractories Industry

• Assurance of the target management (results achievement) in Europe area, through the following activities:
• Conduct the annual negotiation of employees' goals, ensuring regional and global alignment with company's main guidelines
• Lead monthly meetings of results monitoring in each team and its directors / Vice Presidents
• Training of employees on the management system and methodology (PDCA)
• Active focus on management and control of company costs

• Direct Sales consultancy and advisory services to all Ford stores in the state of Rio de Janeiro and Espírito Santo
• Enable the communication between stores and Headquarters
• Support the increase in sales and results achievements