Fernando Froes
Senior Territory Manager
Lisbon
Summary
Passionate about driving business growth through strategic account management, data-driven consulting, and value-based negotiation. With a proven track record managing +50 Hero Accounts across high-value territories at Uber, I thrive on solving complex challenges and unlocking new opportunities for partners. I bring a customer-first mindset, strong commercial acumen, and a go-getter attitude, paired with an analytical and strategic mindset to scale impactful solutions.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Senior Territory Account Manager
Uber - Uber Eats
06.2021 - Current
- Stakeholder management: Manage a portfolio of +50 Hero Accounts, representing over €50M in GBS across the main Uber Eats territory. Serve as the primary point of contact for C-level executives, delivering tailored solutions and resolving high-priority issues to ensure client satisfaction and long-term retention. Contributed to an average YoY sales growth of 70% to 100%, while optimizing PnL by 20%.
- Operations Consulting & Analysis: Responsible for analyzing all operational metrics across the territory to enhance user experience and drive conversion for partner accounts, led quarterly business reviews to analyze partner performance across all fronts — sales, user growth, and brand expansion.
- Growth, Upselling & Negotiation: Led strategic renewals and cross-sell initiatives by leveraging data-driven insights and value-based negotiation to drive high-impact results. Closed over 5 Hero Account deals per quarter, with individual deal sizes ranging from €1M to €3M in GBS. Spearheaded upselling strategies focused on advertising investment, managing weekly budgets of €50K per client. Consistently achieved 140% of advertising targets and 110% of RFOS (Restaurant Funded Offer) targets, maximizing mutual value and driving long-term client ROI.
- PnL Optimization: Responsible for securing a monthly investment of €40K from Uber for my portfolio of clients, negotiating strategic deals to ensure maximum ROI for both the company and partners.
- Leadership & Recognition: Promoted twice from Junior to TAM and then to Senior TAM, progressing from managing territories with annual volumes of €3–5M to overseeing portfolios worth €40–50M.
- Other Projects : “Summer Project” : A project focused on seasonal territories for UberEats aimed at driving growth across three key verticals: Penetration, Frequency, and Reliability - Achieved 40% growth in year one and 18% in year two, showing sustained progress. “Inflation Project” : Developed a local project to monitor price inflation over 3, 6, and 12 months at Country, Geo, and Merchant levels - Replicated in EMEA markets
Business Development Partner
WeLink
01.2021 - 06.2021
- Lead Generation & Prospectin: Prospected and engaged potential leadsthrough effective cold calling strategies, managing both inbound and outbound contacts.
- Strategic Outreach & Pipeline Management: Built and maintained targeted B2B company lists in Pipedrive, identifying high-potential businesses and booking discovery meetings with decision-makers.
Product Manager Intern
TimweTech
09.2020 - 01.2021
- Supported end-to-end project management, ensuring seamless transitions from conception to execution.
- Collaborated on the development of innovative business solutions, effectively aligning technical capabilities with business goals.
- Provided actionable insights and deep product knowledge, empowering teams with a comprehensive understanding of company solutions.
Education
Management -
Universidade Europeia
09.2017 - 09.2020
Global Business Program (CGBP) - Management
Pace University
New York City, NY 09.2019 - 01.2020
Skills
- Google Sheet/Excel
- Google Presentation/PPT
- Salesforce
- SQL (basic level)
Timeline
Senior Territory Account Manager
Uber - Uber Eats
06.2021 - Current
Business Development Partner
WeLink
01.2021 - 06.2021
Product Manager Intern
TimweTech
09.2020 - 01.2021
Global Business Program (CGBP) - Management
Pace University
09.2019 - 01.2020
Management -
Universidade Europeia
09.2017 - 09.2020
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