Fernando Pernica

• Launched and scaled Nefta from inception, driving alignment across three complex product areas (toolbox, ecosystem, adtech) and operating against P&L for the wider business and customer-facing teams.
• Helped raise $6M from VC over 2 funding rounds and retained 76% founder and employee ownership.
• Acquired and onboarded clients generating $250K ARR with 76% in Y1, and brought partnerships that established Nefta as rising star in adtech innovation.
• Recruited and led 5 members of sales and marketing teams, and guided them through major pivot into adtech.

• Owned portfolio of partners generating $100M/year in gross revenue.
• Deployed data-driven approach to help grow partner's games and improve their business KPIs, launching new products to Play Store, and upselling products such as LiveOps Cards.
• Led global, cross-functional, multi-million dollar project to bring CryEngine, leading game engine, to Android leading up to Beta program.
• Launched project to assess pandemic impact on EMEA partners which informed VP decision-making at global level and was replicated in other regions.

Progression at Google Play:

Jan '20 - Jul '21 - Business Development Consultant via Adecco

Aug '21 - Mar '22 - Business Development Manager

• Led industry vertical within competitive, fast-changing, and mature market, managing salesperson and collaborating with regional heads to drive growth in gaming.
• Built and executed against pipeline of 50+ complex, long cycle deals winning 4 new logos, and secured trials with industry-leaders such as King, makers of Candy Crush Saga.
• Developed new strategic approach for gaming in collaboration with leadership and global gaming team.

• Built and led team of 5 that managed EMEA publisher portfolio that generated $50M/year in gross revenue with focus on operational excellence.
• Negotiated deals with leading game companies such as Miniclip and Playrix and grew EMEA's footprint by 16%, becoming AdColony’s largest publishing business.
• Steered EMEA publishing through growing competitive environment (Facebook) and techinical challenges with 100% partner retention.
• Identified growth opportunities in SMB (+$500K/year) by acquiring publishers such as Moon Active, now $5bn company.
• Drove adoption of new AdColony SDK across 70% of EMEA publishers in H2, versus 30% in NA and APAC.

Progression at AdColony:

Aug '15 - Jul '16 - Publisher Growth Manager, EMEA

Aug '16 - Dec '16 - Sr. Publisher Growth Manager, EMEA

Jan '17 - Oct '17 - Head of Publisher Growth, EMEA

Nov' 17 - Nov '18 - Publisher Growth Director, EMEA

• Increased advertiser spend by 24% in 2013 and 47% in 2014 versus pre-agreed budgets
• Provided account management and operations support to advertisers ranging from gaming studios to agencies.

Progression at Fyber GmbH:

Dec '12 - Nov '12 - Junior Account Manager

Dec '13 - Aug '14 - Account Manager

• Designed and executed referral programme that recruited 2,000 student ambassadors and grew user base by 25%
• Deployed new file-sharing system in a pre-Dropbox era.

Progression at iversity:

Aug '11 - Sep '11 - Marketing Intern

Oct '11 - Nov '12 - Markating & Information Officer