Floriberto Mbemba

• Design and manage 360° marketing campaigns for RTÉ programs, series, events, and initiatives.
• Work closely with content teams (TV, radio, digital) to understand objectives and translate them into compelling marketing strategies.
• Oversee creative development (TV/radio spots, outdoor, social media, etc.) in collaboration with in-house or external creatives.Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Develop and manage strategic partnerships with other broadcasters, agencies, brands, and cultural organizations.

• Interact with listeners via calls, messages, and social media during the show.
• Build and maintain a loyal audience through authentic and consistent engagement.
• Promote contests, events, and listener participation.

Represent the radio station at live events, gigs, and promotional activities.

• Collaborate with marketing and PR teams to grow the station’s brand and audience reach.

• Translated documents, emails, marketing content, scripts, or subtitles with high attention to tone and context.
• Worked with individual clients and small businesses to meet deadlines and ensure clarity and meaning were preserved.