Summary
Overview
Work History
Education
Skills
Personal Information
Accomplishments
Certification
Excercise, Cooking, Reading, Creative
Timeline
Generic
Franson Davis Lancy

Franson Davis Lancy

OPERATIONS / BUSINESS DEVELOPMENT / SR. TRADER / MARITIME
Almada,15

Summary

Highly experienced and dynamic business leader, recognized for fostering talent and guiding high-performance teams. With a proven track record of success, eager to bring expertise and dedication to the esteemed organization. Excited to join a team and contribute to achieving new heights together.

Customer-oriented General Manager with 20 plus years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.

Overview

25
25
years of professional experience
3
3
years of post-secondary education
6
6
Certifications

Work History

General Manager - Operation - West Africa

Sivlerbird Cinemas
01.2016 - 10.2024
  • Spearheading cinema expansions and modeling projects from inception to completion.
  • Leading day-to-day operations across 9 Cinema locations with 48 Screens.
  • Managing film distribution and advertising campaigns and premiers.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
  • Pioneered corporate social responsibility program, building community engagement and enhancing brand reputation.
  • Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
  • Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
  • Drove revenue growth by identifying and penetrating new market segments with tailored marketing strategies and increased profits by 80%
  • Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.

Snr. ProductTrader / Marketing /Director of Business Development

Optima Energy Group Ltd. SA
12.2003 - 12.2015
  • Provided both commercial and operational support to the physical supply and cargo trading team globally all domestic cargo and supply business development
  • Developed & fostered a network relationship of international & domestic buyers, negotiate price of oil products from sales terms to final discharge, and ensure all aspects of physical risk are covered in export cargo transactions.
  • Negotiated contracts and pricing using Platts.
  • Planned and executed projects efficiently.
  • Evaluated competitor activity to inform strategic decision-making within the marketing department.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Directed trade show participation, maximizing exposure for company products and services.
  • Improved lead generation through targeted email marketing campaigns and data-driven analytics.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Managed operations and supply chain Locally and Internationally.
  • Directed trading maritime operations with multiple cargo vessels locally and internationally.
  • Navigated commodities markets, particularly Fertilizers. Government projects.
  • Developed marketing strategies and supervised shipping operations & logistics
  • Conducted depot sales and specialized in worldwide oil trading, focusing on Africa and Europe
  • Specialized in purchasing and selling white petroleum products: AGO, PMS, JET Aviation Fuels, and Base oil
  • Marketed and Supplied bulk fuel Gasoil, Gasoline, Jet Fuels, Base Oils to major marketers like Shell, Chevron, Total, Mobil, CONOIL, AZ, AGIP, NIPCO, Oando, MRS, Dredging etc., made an overall sale of 650,000 MTons with 900mil USD turnover in 8 years.
  • Spearheaded market research initiatives to identify trends and opportunities for growth.
  • Increased customer engagement by developing and implementing multi-channel marketing strategy tailored to diverse audience segments.
  • Engaged in daily operations and finances with our international team in Geneva, followed up with banks like BNP Paribas, Societe Generale etc. on all transactions.
  • Negotiated advantageous contracts with vendors and service providers, reducing marketing costs while maintaining quality.

Senior Marketing and Sales Manager

HR Nigeria Ltd
Lagos, Nigeria, Lagos
07.2000 - 08.2003
  • Developed comprehensive sales strategies
  • Built and optimized SOPs across departments
  • Executed financial planning and cash flow management
  • Designed and implemented marketing strategies
  • Specialized in FMCG sales and distribution
  • Analyzed sales and marketing data for improved strategies.
  • Conducted market research to identify new business opportunities and stay ahead of industry trends.
  • Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
  • Improved brand visibility with well-executed promotional campaigns and engaging social media content.
  • Created and expanded sales presentations to new and existing customers increasing net sales revenue by 30% in sales.
  • Developed key account relationships for improved client retention and long-term partnerships.
  • Managed cross-functional teams to execute successful product launches and marketing initiatives.
  • Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.
  • Reduced operational costs through streamlined workflows, smart budgeting practices, and efficient resource allocation.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.

Sr Clerk Offshore Operations - Upstreams

McDermott International Inc.
01.1996 - 12.1999
  • Spearheaded offshore operations with a focus on efficiency and safety
  • Expertly managed barge operations and coordination
  • Provided precise weather reporting to inform critical decisions
  • Ensured accurate timekeeping for all offshore activities
  • Directed offshore rigging operations to optimize productivity
  • Planned and executed layout for offshore construction projects
  • Successfully managed subcontracts to ensure timely project delivery
  • Handled purchasing and maintenance to maintain equipment reliability
  • Leveraged information technology for effective training and operations
  • Conducted employee training, emphasizing ethics and conduct
  • Oversaw cranes and equipment management, ensuring contract compliance
  • Supported departmental goals by conducting research, gathering data, and preparing comprehensive reports.
  • Streamlined reporting processes within the department leading to more efficient use of time and resources.
  • Worked with upper management to complete complex projects on tight budgets within specific timelines.
  • Placed supply orders and restocked office items.
  • Maintained filing system and organized customer documents for easy retrieval of information.
  • Created and maintained detailed records of all office activities.
  • Compiled and analyzed data to produce reports.
  • Fostered operational efficiency and compliance with company policies through effective coordination of office activities.

Education

Bachelor of Commerce - Account And Finance

Mumbai University
Mumbai, Maharashtra
07.1992 - 08.1994

Skills

Operations management

Personal Information

  • Date of Birth: 04/23/75
  • Nationality: Indian
  • Marital Status: Married
  • Visa Status: TÍTULO DE RESIDÊNCIA - Portugal Residence Permit

Accomplishments

  • Business Development: - Spearheaded acquisition of two competitor companies. Established and managed partner relationships on a daily basis. Developed new marketing strategy which increased customer base by 25%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Staffing - Worked directly with Human Resources to streamline hiring and onboarding process.
  • Collaborated with team of 10 in the development of 3 New Cinema locations.
  • Achieved 4DX Cinemas by introducing the look and feel of Cinemas in 3D and atmos sound technology.
  • Supervised team of 190 staff members.

Certification

Certified By the Brand management of Nigeria, as Fellow of the Institute (FIBM)

Excercise, Cooking, Reading, Creative

I am a passionate individual with a diverse range of interests and skills that keep me engaged and constantly learning. My love for exercise is not just about staying fit, but also about challenging myself and exploring new activities. Whether it's running, yoga, or trying out the latest fitness trend, I enjoy the sense of accomplishment and well-being that comes with staying active.

Cooking is another area where I express my creativity and love for experimentation. I enjoy exploring different cuisines and trying out new recipes, always aiming to create delicious and healthy meals. Cooking allows me to combine flavors and techniques in innovative ways, making every meal an opportunity to learn and delight.

Reading is my gateway to new worlds and ideas. I have a deep appreciation for literature and enjoy a wide range of genres, from fiction and non-fiction to science fiction and historical novels. Reading not only broadens my perspective but also fuels my imagination and inspires my creative endeavors.

Creativity is at the heart of everything I do. Whether it's through writing, art, or problem-solving, I thrive on thinking outside the box and bringing unique ideas to life. My creative skills are complemented by a keen attention to detail and a commitment to excellence in all my projects.

Overall, my diverse interests and skills reflect my enthusiasm for life and my dedication to personal growth and development. I am always eager to learn, explore, and create, making the most of every opportunity that comes my way.

Timeline

General Manager - Operation - West Africa

Sivlerbird Cinemas
01.2016 - 10.2024

Snr. ProductTrader / Marketing /Director of Business Development

Optima Energy Group Ltd. SA
12.2003 - 12.2015

Senior Marketing and Sales Manager

HR Nigeria Ltd
07.2000 - 08.2003

Sr Clerk Offshore Operations - Upstreams

McDermott International Inc.
01.1996 - 12.1999

Bachelor of Commerce - Account And Finance

Mumbai University
07.1992 - 08.1994
Franson Davis LancyOPERATIONS / BUSINESS DEVELOPMENT / SR. TRADER / MARITIME