Hanifah Yunusa
Gbagada, Lagos
Summary
Digital communication expert with six years of experience across the management of corporate branding, internal and external communications as well as social media/content management for numerous brands. Skilled at creating engaging content, analyzing metrics, and optimizing digital strategies. Proficient in project and community management
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work history
SENIOR ASSOCIATE, DIGITAL AND MEDIA
SentientXT
5a Abioye street, Mende, Maryland, Lagos
2024.02 - Current
- Vendor relations
- Media planning and buying
- Running digital ads
- Assist in event management on day of event.
- Management of interns.
- Campaign management for clients.
- Digital strategies to optimize campaigns.
- Influencer research and management.
- Production management on shoot days.
- Social media management.
DIGITAL COMMUNICATIONS EXPERT
AfyAcare
6th floor Mulliner towers, Alfred Rewane Road,, Ikoyi, Lagos
2021.11 - 2024.02
- Manage the company's digital platforms like Facebook, Twitter, Instagram and Linkedin.
- Grew the company's social media follower base by 200% in one year.
- Promoted to the Content and Media manager role after 11 months.
- Analyzed trends and online activity data using analytic tools Schedule content) calendars using Hootsuite and Meta business suite.
- Created vertical video content in the corporate space to drive engagement and improve brand perception.
- Designed and developed data-driven system to report customer engagement and visits from social media metrics on a monthly basis.
- Created creative copywriting for external communication.
- Handled branding requests from subsidiaries for specific events. Eg: world prematurity day for RJolad, blood drives.
- Handled CSR initiatives for a subsidiary; Bastionhmo
- Event management.
- Handled end of year branding, vendor relations and its distribution.
HOST, CONTENT CREATOR, CO-FOUNDER
Telly studios
Ilorin, Nigeria
2019.01 - 2021.07
- Developed content for shows.
- Video editing.
- Created a personal show that earned Telly Studios a 30% increment in viewers and subscribers.
- Was acquired after two and half years of operations
Education
Bachelor of Arts - Performance and Media Arts
UNIVERSITY OF ILORIN
ILORIN, Nigeria 2016.09 - 2020.07
Skills
- Vendor/Influencer Relations
- Branding
- Copywriting and Content development
- Canva
- Public Speaking and Presentation
- Customer Relations
- Mobile Videography
Affiliations
- Historical Dramas and documentaries
- Theatre and musicals
- DIY projects
Timeline
SENIOR ASSOCIATE, DIGITAL AND MEDIA
SentientXT
2024.02 - Current
DIGITAL COMMUNICATIONS EXPERT
AfyAcare
2021.11 - 2024.02
HOST, CONTENT CREATOR, CO-FOUNDER
Telly studios
2019.01 - 2021.07
Bachelor of Arts - Performance and Media Arts
UNIVERSITY OF ILORIN
2016.09 - 2020.07