Juan Ignacio Oyarzún Laval

As the lead marketer for a digital marketing agency specializing in Intellectual Property law firms, a niche audience primarily offline, my primary focus was on content creation and digital engagement. Key accomplishments include:

• Newsletter Development: Successfully launched a targeted newsletter, attracting over 50 subscribers in a traditionally non-digital audience
• Website Redesign and SEO: Revamped the website for enhanced user experience, significantly reducing bounce rates
• Organic Traffic Growth: Achieved a 50%+ increase in organic traffic through strategic on-site optimization
• Collaborative Marketing: Fostered partnerships with other IP firms for cross-promotion in blogs and newsletters
• Search Engine Marketing: Executed targeted SEM campaigns, albeit on a smaller scale than other initiatives.

I was part of a Portuguese Digital Marketing agency that offers various services, including the performance area. I managed the agency's biggest client, Teleperformance. Likewise, I was responsible for allocating over 250.000 euros per month to multiple platforms, such as TikTok, Instagram, Google, YouTube, and LinkedIn, to recruit people from around Europe in multiple languages. The results of my efforts were:

• A 25% decrease in CPL and CPC across all languages and platforms
• A 35% increase in engagement with ads on social media
• A significant increase in the lead-to-employee ratio
• 40% increase in quality leads
• A 35% reduction in the cost of ads.

I was a fixed-term contract employee at a fast-growing (and first) cashback Start-Up in Chile, covering for the previous GM specialist for four months. My primary responsibilities were lead generation and email marketing, which I had a significant impact on.

I introduced an emailing list using MailChimp, which had not been used before, and improved the company's client relationship I was also in charge of SEM and Social Media efforts. As a result:

• The company generated over 3,000 USD from monetized emails (0 USD before)
• Iwana enjoyed a remarkable decrease in CPL, CPC, and conversion costs
• 30% increase in quality leads from SEM and Social Media
• Lower bounce rates on the website
• 25%+ increase in valuable contacts on the email list
• A tremendous increase in referrals and testimonials (over 70%)

I was part of a B2B company in Chile and Peru that provides sustainable solutions to companies in various industries, particularly agriculture. I helped increase organic traffic through SEO and blogging efforts, resulting in a 30% increase in high-quality leads.

I utilized HubSpot to manage all aspects of the marketing campaigns, including email marketing and workflows. This resulted in a minimum of 20 monthly leads generated from email campaigns, where none were previously generated. The combined efforts led to:

• A significant increase in high-quality leads, both organic and paid
• A 45% increase in email open rate, a 25% increase in click-through rate (CTR), and a 20% increase in conversion rate
• A 33% increase in return on ad spend (ROAS)
• Lower cost per lead (CPL) and cost per click (CPC).

Worked with a B2B Chilean Start-Up dedicated to optimizing customer service for multiple companies by reducing waiting times and queue management. Led efforts to generate high-quality leads through SEM, social media marketing campaigns, email marketing, and workflows.

• Achieved a significant decrease in the cost per lead (CPL) and cost per click (CPC)
• Improved open rate, click-through rate (CTR), and conversion rate by more than 35%
• Email marketing and customer tracking generated a 30% increase in high-quality leads
• Responsible for creating and implementing effective lead generation and email marketing strategies to improve customer service and increase conversions.

I was part of a Chilean mining company that provides planning, sales, and training services for mining software. I played a crucial role in the company's rebranding efforts, including website redesign. As a result:

• The website's bounce rate dropped by over 80%
• The average pages viewed per visit increased threefold
• The average time spent on the website increased by three minutes
• The company experienced a significant increase in high-quality leads as a result of the rebranding.