Helena Maia
Summary
As an accomplished Ecommerce Manager with a proven track record of success, I bring experience in leveraging technology and innovation to drive business growth and elevate customer experiences. With a keen understanding of International Markets, I excel in navigating diverse cultural landscapes and fostering collaboration within high-performing teams to achieve strategic objectives.
Driven by curiosity and empathy, I am passionate about driving growth and enhancing experiences in ways that make a meaningful impact. Whether it's identifying emerging trends, optimizing processes, or fostering a customer-centric mindset, I am dedicated to leading by example and inspiring those around me to reach their full potential.
Overview
20
20
years of professional experience
Work History
Ecommerce Director
Zippy Kidstore
Porto, Portugal
02.2023 - Current
- Increase online sales by implementing strategic marketing campaigns and optimizing website content.
- Manage cross-functional teams for efficient project completion, resulting in timely product launches and increased revenue.
- Develop comprehensive e-commerce strategies to drive online growth and improve customer experience.
- Spearhead the implementation of new e-commerce platforms, streamlining processes and enhancing overall user experience.
- Launched Marketplaces channel through strategic partnerships with European players, facilitating Zippy's ascent to the top-ranking brand within the children's department at El Corte Inglés Spain.
Head of Franchising
Zippy Kidstore
Porto, Portugal
01.2017 - 02.2023
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Expanded international sales by cultivating strong relationships with key Franchising clients throughout 23 countries.
- Increased market share through the development of innovative sales strategies tailored to specific regional markets, with great focus on Middle East region.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Managed a high-performing sales team, providing coaching, training, and performance evaluations.
International Markets Manager
Zippy Kidstore
Porto, Portugal
06.2013 - 01.2017
- Increased team productivity by implementing streamlined processes and effective communication strategies.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Enhanced Franchising partners' satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Ensured consistent delivery of brand standards worldwide across all stores.
Head of Distribution
Parfois
Porto, Portugal
08.2011 - 06.2013
- Enhanced supply chain efficiency by implementing data-driven strategies and streamlining processes.
- Increased customer satisfaction levels with timely order fulfillment and accurate product delivery.
- Established performance metrics for the distribution team, driving continuous improvement initiatives and boosting overall productivity.
- Reduced operational costs through the optimization of logistics and inventory management systems.
- Established inventory targets, stock level, and risk mitigation targets and managed flexibility strategy to optimize inventory.
International Area Manager
Salsa Jeans
Braga, Portugal
03.2006 - 08.2011
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects in Central Europe, articulating its various distribution channels.
- Coordinated with various departments to facilitate smooth communication, enhancing operational effectiveness.
- Analyzed market trends to inform decision-making processes regarding product offerings and pricing strategies.
- Gained expertise in Retail: budgets, action plans, store operations, stocks management, visual merchandising, and sales team supervision.
- Developed Wholesale: negotiation, sales management, agents oversight, personal follow-up with top clients, and participation in fashion trade shows such as Bread & Butter, Who's Next, and Modefabriek.
Sales & Expansion Assistant
Salsa Jeans
Braga, Portugal
09.2003 - 03.2006
- Increased efficiency by implementing new processes and providing administrative support to management.
- Enhanced team communication through effective scheduling, meeting coordination, and correspondence management.
- Boosted customer satisfaction by promptly addressing inquiries and resolving issues professionally.
Education
Ecommerce & Digital Marketing Strategy - Executive Program
Porto Business School
Porto, Portugal05.2023
Management & Leadership - Executive Program
Catolica Lisbon School of Economics
Lisbon, Portugal10.2016
Marketing Management - Postgraduate Studies
IPAM - Marketing School For Business
Matosinhos, Portugal07.2003
Master's Degree - International Relations
Universidade Do Minho
Braga, Portugal1999
Skills
- Ecommerce & Digital Marketing
- International Business
- Strategic Planning
- Profitability Assessments
- Continuous Improvement
- Negotiation
- Leadership
- Digital Content Strategy
- E-merchandising
- Customer Service
- Marketplaces
- SEO, SEM & CRO
Languages
Portuguese
Native language
English
Proficient
C2
Spanish
Advanced
C1
French
Upper intermediate
B2
Timeline
Ecommerce Director
Zippy Kidstore
02.2023 - Current
Head of Franchising
Zippy Kidstore
01.2017 - 02.2023
International Markets Manager
Zippy Kidstore
06.2013 - 01.2017
Head of Distribution
Parfois
08.2011 - 06.2013
International Area Manager
Salsa Jeans
03.2006 - 08.2011
Sales & Expansion Assistant
Salsa Jeans
09.2003 - 03.2006
Ecommerce & Digital Marketing Strategy - Executive Program
Porto Business School
Management & Leadership - Executive Program
Catolica Lisbon School of Economics
Marketing Management - Postgraduate Studies
IPAM - Marketing School For Business
Master's Degree - International Relations
Universidade Do Minho