Helena Maia
Summary
As an accomplished Ecommerce Manager with a proven track record of success, I bring experience in leveraging technology and innovation to drive business growth and elevate customer experiences. With a keen understanding of International Markets, I excel in navigating diverse cultural landscapes and fostering collaboration within high-performing teams to achieve strategic objectives.
Driven by curiosity and empathy, I am passionate about driving growth and enhancing experiences in ways that make a meaningful impact. Whether it's identifying emerging trends, optimizing processes, or fostering a customer-centric mindset, I am dedicated to leading by example and inspiring those around me to reach their full potential.
Overview
20
20
years of professional experience
Work History
Ecommerce Director
Zippy Kidstore
02.2023 - Current
- Increase online sales by implementing strategic marketing campaigns and optimizing website content.
- Manage cross-functional teams for efficient project completion, resulting in timely product launches and increased revenue.
- Develop comprehensive e-commerce strategies to drive online growth and improve customer experience.
- Spearhead the implementation of new e-commerce platforms, streamlining processes and enhancing overall user experience.
- Launched Marketplaces channel through strategic partnerships with European players, facilitating Zippy's ascent to the top-ranking brand within the children's department at El Corte Inglés Spain.
Head of Franchising
Zippy Kidstore
01.2017 - 02.2023
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Expanded international sales by cultivating strong relationships with key Franchising clients throughout 23 countries.
- Increased market share through the development of innovative sales strategies tailored to specific regional markets, with great focus on Middle East region.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Managed a high-performing sales team, providing coaching, training, and performance evaluations.
International Markets Manager
Zippy Kidstore
06.2013 - 01.2017
- Increased team productivity by implementing streamlined processes and effective communication strategies.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Enhanced Franchising partners' satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Ensured consistent delivery of brand standards worldwide across all stores.
Head of Distribution
Parfois
08.2011 - 06.2013
- Enhanced supply chain efficiency by implementing data-driven strategies and streamlining processes.
- Increased customer satisfaction levels with timely order fulfillment and accurate product delivery.
- Established performance metrics for the distribution team, driving continuous improvement initiatives and boosting overall productivity.
- Reduced operational costs through the optimization of logistics and inventory management systems.
- Established inventory targets, stock level, and risk mitigation targets and managed flexibility strategy to optimize inventory.
International Area Manager
Salsa Jeans
03.2006 - 08.2011
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects in Central Europe, articulating its various distribution channels.
- Coordinated with various departments to facilitate smooth communication, enhancing operational effectiveness.
- Analyzed market trends to inform decision-making processes regarding product offerings and pricing strategies.
- Gained expertise in Retail: budgets, action plans, store operations, stocks management, visual merchandising, and sales team supervision.
- Developed Wholesale: negotiation, sales management, agents oversight, personal follow-up with top clients, and participation in fashion trade shows such as Bread & Butter, Who's Next, and Modefabriek.
Sales & Expansion Assistant
Salsa Jeans
09.2003 - 03.2006
- Increased efficiency by implementing new processes and providing administrative support to management.
- Enhanced team communication through effective scheduling, meeting coordination, and correspondence management.
- Boosted customer satisfaction by promptly addressing inquiries and resolving issues professionally.
Education
Ecommerce & Digital Marketing Strategy - Executive Program
Porto Business School
Porto, Portugal05.2023
Management & Leadership - Executive Program
Catolica Lisbon School of Economics
Lisbon, Portugal10.2016
Marketing Management - Postgraduate Studies
IPAM - Marketing School For Business
Matosinhos, Portugal07.2003
Master's Degree - International Relations
Universidade Do Minho
Braga, Portugal1999
Skills
- Ecommerce & Digital Marketing
- International Business
- Strategic Planning
- Profitability Assessments
- Continuous Improvement
- Negotiation
- Leadership
- Digital Content Strategy
- E-merchandising
- Customer Service
- Marketplaces
- SEO, SEM & CRO
Languages
Portuguese
Native language
English
Proficient
C2
Spanish
Advanced
C1
French
Upper intermediate
B2
Timeline
Ecommerce Director
Zippy Kidstore
02.2023 - Current
Head of Franchising
Zippy Kidstore
01.2017 - 02.2023
International Markets Manager
Zippy Kidstore
06.2013 - 01.2017
Head of Distribution
Parfois
08.2011 - 06.2013
International Area Manager
Salsa Jeans
03.2006 - 08.2011
Sales & Expansion Assistant
Salsa Jeans
09.2003 - 03.2006
Ecommerce & Digital Marketing Strategy - Executive Program
Porto Business School
Management & Leadership - Executive Program
Catolica Lisbon School of Economics
Marketing Management - Postgraduate Studies
IPAM - Marketing School For Business
Master's Degree - International Relations
Universidade Do Minho