Iryna Horbach
Creator In PR And Communications, Digital Marketer, Media Buyer
Lisbon
Summary
Creator in PR and communications, Digital Marketer, media buyer. For the past 12 years, I've been deeply involved in content creation across various media projects. This experience has given me a strong foundation in engaging audiences and telling compelling stories.
Six months ago, I decided to pivot into Digital Marketing to expand my skill set. I completed a certified Facebook Ads course by Meta, which provided me with valuable insights and practical skills in digital advertising.
Now, I'm working as a Digital Marketer and Media Buyer for a dental clinic in Lisbon. This role allows me to apply my new skills to real-world campaigns, optimizing ads and driving engagement. I'm excited to continue growing in Digital Marketing, blending my content creation background with data-driven strategies to achieve impactful results.
Overview
16
16
years of professional experience
Work History
Digital Marketer and Media Buyer
Atlantic Dental Center
Lisbon
02.2024 - Current
- Market research and competitors analysis
- Target audience research
- Customer Development
- Brand Positioning
- Promotion Strategy
- Instagram page management
- Content Creation
- Facebook Ads
- Offline marketing and PR activities
Creator and Copywriter
Non-profit Digital Technology Startup
Remote
03.2023 - 01.2024
- Development and implementation of complex creative solutions for internal and external projects and their implementation in various channels (SMM, Digital, journalists, influencers, offline).
- Copywriting for all channels: websites, emails & landing pages, digital ads, social media content, partnerships, application.
- Craft press releases, articles, application posts, social media posts, newsletters, pitches, website content, landing page copy, brochures, event handouts, conference presentations, scripts, FAQs, user guides, thanksgiving messages etc.
- Analyse product and packaging its strengths into PR messages
- PR-activations in social networks
- Online and offline PR projects from scratch to result: idea, concept description, implementation plan, participation in implementation
- Creative digital ad campaigns
- Product naming and ad slogans
- Team work with brand creation and brand development
- Building contact and influencer list
Journalist, Managing Editor
Online newspaper The Village Belarus
01.2019 - 01.2023
- Journalist:
- Analytical articles
- Lifestyle content
- Interviews with influential people of Minsk: businessmen, architects, authors of important social projects, urban experts.
- News
- Reviews
- Guides
- Translation of texts of leading foreign media into Russian
- Managing editor:
- Content planning
- Editing journalists' texts
- Managing small team (up to 5 employees) during the absence of the editor-in-chief
- Mentoring and developing journalists and editors of media's telegram channel
- Create a training guide for telegram channel editors
Creative Copywriter
Startup Hub
01.2014 - 01.2016
- Journalist: Analytical texts, news, interviews with leading businessmen of Belarus, reports from business events.
- Editor: Content planning, editing journalists' texts, improving the media rubric on the website, creating new rubrics and media projects
- Creator: idea for a discussion club for the business community, description of the concept and its defense, mechanics of the club, naming and slogan, communication strategy, script of the club meetings, organization of the club meetings.
Journalist, Reporter
Media group Art prestige
01.2012 - 01.2014
- Analytical articles
- Engaging stories for a broad audience
- Reports, interviews, instructional copies
- Translation into Russian of English-language content Finding heroes and stories
- Working with experts: professional comments, interviews Advertising stories for companies in the industry
Lecturer at the Department of Politics and Sociology
Gomel State University
01.2008 - 01.2012
- Planning of lectures and practical classes
- Lecturing on sociology and political science
- Conducting practical classes in sociology and political science
- Developing a methodology for conducting practical classes in sociology and political science
Education
Certification - Advertising With Meta
Online Course Authorized By Meta
04.2001 -
Master of Science - History, Political And Social Sciences
Gomel State University
04.2001 -
Skills
Audience Engagement
Copywriting and editing
Public Relations Strategies
Social Media Marketing
Marketing strategy
Content Marketing
Brand Development
Advertising Strategy
Target Audience Analysis
Competitive Analysis
Advertising activities
Timeline
Digital Marketer and Media Buyer
Atlantic Dental Center
02.2024 - Current
Creator and Copywriter
Non-profit Digital Technology Startup
03.2023 - 01.2024
Journalist, Managing Editor
Online newspaper The Village Belarus
01.2019 - 01.2023
Creative Copywriter
Startup Hub
01.2014 - 01.2016
Journalist, Reporter
Media group Art prestige
01.2012 - 01.2014
Lecturer at the Department of Politics and Sociology
Gomel State University
01.2008 - 01.2012
Certification - Advertising With Meta
Online Course Authorized By Meta
04.2001 -
Master of Science - History, Political And Social Sciences
Gomel State University
04.2001 -
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