Joana F. Macedo

As a discerning freelancer, I specialize in consulting and creative services within the domains of health, restaurant-brewery, culture/arts, with a strong emphasis on:

• Social Media Management

• Brand Strategy

• Graphic Design

• Video/Photo Editing

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I maintain a relentless commitment to staying current with industry trends and knowledge, ensuring that I undertake inspiring projects.

At Live Experiences, the cultural events promoter renowned for EDPCOOLJAZZ, ID_NOLIMITS (formerly LISBOA DANCE FESTIVAL), and the creator of Sumol Summer Fest, I had a multifaceted role:

• Managed Social Media & Content: Orchestrated engaging campaigns and created captivating content, connecting audiences to cultural experiences.

• Led Communication & Ads: Spearheaded dynamic advertising campaigns and strategic communication efforts to amplify event visibility. Oversaw digital marketing ad campaigns and conducted analytics to optimize performance.

• Managed Sponsorships: Nurtured sponsor relationships, optimizing their brand activation for mutual benefit.

• Shaped Marketing Strategies: Developed comprehensive strategies that elevated event experiences and attendance.

• Ensured Customer Satisfaction: Provided seamless customer experiences, contributing to event success.

• Oversaw Press Interactions: Enhanced event reputation and exposure through press supervision.

• Collaborated with Design Team: Worked closely with the design team on various projects, ensuring designs were delivered on time for campaigns and international approval. .

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In this role, staying ahead of social media trends and industry changes was essential to creating captivating content. Effective time management was crucial to meet demanding deadlines. I thrived in this dynamic environment, constantly seeking ways to enhance my professional performance and deliver results efficiently.