Joana Pimenta

As Event Sales and Marketing Manager I analyzed sales and marketing data for improved strategies.

Main Responsibilities:

- Conducted market research to identify new business opportunities and stay ahead of industry trends.

- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.

- Improved brand visibility with well-executed promotional campaigns and engaging social media content.

- Managed administrative logistics of events planning, event booking, and event promotions.

- Developed marketing materials and promotional campaigns to maximize event attendance and visibility.

As a Marketing Manager, my role consisted of creating the company's restaurants brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.

Main Responsibilities:

- Manage workflow between staff, coordinating documents, planning, and creative material distribution.

- Manage budget allocation and resource utilization to maximize marketing ROI.

- Coordinate with design and media teams to develop high-quality creative assets.

- Manage social media platforms and create content to increase brand engagement.

As Digital Marketing and Communications Manager, I managed the content and promotion of all the hotel's websites and those associated with it, with a view to maximizing the efficiency and productivity of revenue, managing partnerships, internal communications, event management and promoting customer service strategies.

Main Responsibilities:

- Participation in online content management with partners (e.g., Expedia, Google) and in the creation and execution of hotel media plans, including copywriting, advertising, hotel adverts, property visits, online and advertising requests.

- Collaboration and implementation of internal communications, in collaboration with all the departments.

- Managing the social media and content strategy and the promotion and development of promotional materials following all brand guidelines and serving as the brand voice for the hotel.

- Establishment and development of partnerships with local organizations that serve to keep the hotel relevant and trendsetting.

- Maintaining up-to-date and accurate information on all websites associated with the hotel, vanity site, social media channels, adverts and Online Travel Agency (OTA) sites.

- Creation of a photography catalogue for internal and external use, with the collaboration of professional photographers, ensuring intellectual property rights.

- Implemented and defined strategies to promote a differentiated service aimed at a positive experience for all stakeholders.

- Prepared a variety of written communications and documents for guests to provide excellent service (check-in and check-out procedures; property information; front-office documents; hotel directory; tourism information, etc.).

As a Brand Builder, I was responsible for planning, organizing and managing brand activations in POS (in 2019, there was an 80/90% increase in the activations compared to 2018) and developing strong relationships with sales teams and channel representatives to improve the overall brand experience for consumers.

Main Achievement:

- Responsible for increasing awareness of brand Mateus Rosé (and its range) in the Horeca Channel (the real presence in this channel exceeded 300 points of sale at the beginning of 2020 – only in the Oporto area).

As a Sales International Manager, I was responsible for monetarize customer buying trends, market conditions, and competitors' actions, managed the company's presence at major international trade fairs and public relations events to identify growth opportunities, collaborating with national sales managers in various countries (such as Denmark, France, Cyprus, Italy and Spain).

Main Achievements:

- Retained 100 per cent of clients and won over ten new clients (Poland, Turkey, Gabon, Honduras, Malta, etc.) in the first year.

- Increased the team's revenue totals by achieving more than 1,000,000 euros in sales (closed a major contract with the Polish company SMYK Group), resulting in a 25 per cent increase in revenue.

- Created and nurtured impactful relationships with customers, including regular market visits to cultivate loyalty, increasing customer satisfaction ratings by 80 per cent.

As Brand Manager, I reported to the manager director, coordinated a team of four (marketeers and designers) and collaborated with the brand's sales and marketing teams. I managed and developed the brands, ensuring the best strategies and executing sales plans.

Main Responsibilities:

- Designed marketing plans focusing on media, sampling, alliances, endorsements, event management, and consumer offers for the wine and spirits brands represented by the company in Angola (Beam Suntory, Gruppo Campari, Bols, etc.).

- Managed around (average) $280,000/300,000 marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for different wine and spirits business segments.

- Cooperated and worked closely with brands' marketing teams (namely brand managers) to develop marketing strategies to boost brand awareness.

- Creation, analysis, and measurement of department/projects KPIs.

- Development/optimization of the product portfolio in close collaboration with the Sales teams.

- Developed and managed influencer programs, digital assets/websites, POS needs, and tools for Brand-sponsored and PR events.

- Orchestrated the launch of several new products (e.g., Bulldog Gin, Courvoisier's and Teacher's' rebranding) to expand market share and generate revenue.

- Produced original and creative content for brand's websites, blogs, social media, and marketing materials.

Relevant projects:

- Implementation of Skyy Vodka's social media strategy (results: after the launch, the Skyy Vodka Facebook Page reached 35 000 followers in less than two months).

- Jim Beam brand building in the Horeca channel (lead to an increase in consumption of about 18%).

- Larios & Cinzano brand building in retail (lead to revenue increase of about 13%).

As a Marketing and Public Relations Assistant, I reported directly to the Sales Director. I was responsible for managing the communication and marketing strategy, implementing the media and public relations initiatives, and the attempt to increased sales, ensuring strategic alignment.

Main Responsibilities:

- Creation, monitoring, implementation and control of the Communication and Marketing Strategy at a national and international level.

- Development, conduction and presentation of communication and promotional materials, such as presentations, films, and photography, with the help of agencies.

- Management of company events, such as corporate and media visits to the company's estate, product presentations to customers/consumers/press, wine dinners and promotional campaigns.

- Stakeholder management, acting as a bridge of contact between internal and external stakeholders ensuring the accurate execution of the annual budget.

- Content writing in several languages (personalized brand message to reach and capture the interest of the target audience and drive engagement).

Main Achievements:

- Contract negotiation with an Italian distributor.

- Coordination of the rebranding of the Port Wine's range and its launch on the international market.

As Marketing and Communication Manager, reporting directly to the Sales Director and collaborated directly with the sales department. I managed the launch and implementation of the brands in the Portuguese market and performed public relations functions in the management of events.

Main Responsibilities:

- Creation of marketing materials for sales presentations and customer meetings in collaboration with various departments.

- Management of events, from their creation to their execution and promotion, such as: corporate and media visits to the group's properties, product launch parties/conferences, product presentations to customers/consumers, wine dinners and promotional campaigns.

- Execution of merchandising aimed at the management and coordination of brand visibility in Points of Sale (retail, Horeca, stores).

- Management of monthly and ad hoc performance reports, ensuring the analysis and interpretation of brand performance with a view to recommendations on brand activities, which includes the measurement and evaluation of brand-led programs and sales data at the market/channel level.

- Support to brand plan activations through the preparation of brand presentations and sales reports.

- Responsible for creating product marketing content for communication tools in different languages (brochures, social media, website, newsletters, etc.).

Main achievements:

- The brands have been present on the menus of more than 200 restaurants in less than a year.

As a Communication Manager, reporting directly to the Regional Director, I led a team of two people. I was responsible for implementing media and public relations activities, supporting marketing plans, and ensuring their development and implementation. I developed internal and external communication strategies and developed and promoted corporate brand image and identity for media and consumers.

Main achievement:

- Responsible for the creating, monitoring, implementing, and controlling the Communication Plan of the Best Day in Portugal.