Joana Pinto De Oliveira
Copywriter & Marketing Specialist
Lisbon
Summary
Dynamic communication consultant with a proven track record excelling in persuasive writing, community engagement, videography, photography. Driving impactful results through different skills.
Overview
10
10
years of professional experience
10
10
Certificates
5
5
Languages
9
9
years of post-secondary education
Work History
Communication Consultant
Political Party LIVRE
09.2022 - Current
- Enhanced video content quality by incorporating creative editing techniques and storytelling elements.
- Edited, toned, captioned, and uploaded photographs for publication.
- Took photos from different angles and perspectives to capture perfect images.
- Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
- Planned and prepared for on-location and studio shoots.
Marketing Consultant
Wonder Action
10.2024 - 04.2025
- Planned Search Engine Marketing Strategies and defined content for Google Ads
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
Marketing & Communications Consultant
Aires Da Serra Hotel
03.2020 - 09.2024
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Executed marketing plans to consistently achieve territory targets.
- Planned and created imagery and text to keep communications in line with brand ideals, crafting all communication materials (internal and external)
- Created videography and photography projects (pre-production and post-production).
- SEM and SEO for the company's website
Communication Consultant
Quercus, NGO
04.2021 - 04.2022
- Developed a communication and social media plan, resulting in increased brand awareness and customer engagement.
- Created compelling content that effectively conveyed the client''s message across various platforms.
- Wrote scripts for videos, and other copy materials
- Implemented videography and photography projects
- Responsible for the crafting content for social media accounts
Copywriter & Community Manager
SmartKISS
01.2020 - 03.2020
- Researched industry trends and customer preferences to inform copywriting efforts.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Reviewed and edited final copy for accuracy and to correct grammar errors. Wrote copy with SEO rules and crafted reports.
- Did community management for different clients
- Created compelling content for clients in different industries
Communication Officer
European Welding Federation
07.2019 - 11.2019
- Managed social media platforms, increasing engagement and fostering positive online presence.
- Analyzed data from communications campaigns to identify areas of improvement and make necessary adjustments for future success.
- Provided timely support in maintaining the company website, ensuring accurate information is accessible and up-to-date for all stakeholders.
- Coordinated a team of 3 people. Supervised all communication materials.
- Proofread written pieces in several languages and prepared communication materials.
Education
Law
Universidade De Lisboa
Lisbon 09.2004 - 06.2008
Bachelor of Arts - European Studies
Universidade De Lisboa
Lisbon 09.2009 - 06.2012
Master of Arts - Journalism
NOVA FCSH
Lisbon, Portugal 09.2012 - 06.2014
Post-Graduate Certificate - Digital Marketing & Analytics
NOVA IMS
Lisbon, Portugal 09.2018 - 06.2019
Skills
Persuasive writing
Social media strategy ( SEO & SEM)
Community engagement
Graphic Design
Videography
Photography
Content development
Translation services
Analytics reporting
Advertising campaigns
Web content management
Certification
Content Writing
Timeline
Content Writing
11-2024
Poetry
11-2024
Marketing Consultant
Wonder Action
10.2024 - 04.2025
Storytelling
09-2024
Creative Writing
09-2024
Communication Consultant
Political Party LIVRE
09.2022 - Current
Photography
07-2022
Graphic Design
07-2021
Videography
06-2021
Communication Consultant
Quercus, NGO
04.2021 - 04.2022
Cambridge Proficiency English - C2
02-2021
Marketing & Communications Consultant
Aires Da Serra Hotel
03.2020 - 09.2024
Copywriter & Community Manager
SmartKISS
01.2020 - 03.2020
Investigation & Non-Fiction Writing
09-2019
Communication Officer
European Welding Federation
07.2019 - 11.2019
Hootsuite Academy
01-2019
Post-Graduate Certificate - Digital Marketing & Analytics
NOVA IMS
09.2018 - 06.2019
Master of Arts - Journalism
NOVA FCSH
09.2012 - 06.2014
Bachelor of Arts - European Studies
Universidade De Lisboa
09.2009 - 06.2012
Law
Universidade De Lisboa
09.2004 - 06.2008