JOHANN OBERSON
Faro,Portugal
Summary
Sales and marketing leader with 14 years of experience across multiple roles, excelling in communication and analytical capabilities. Oversees a team of 3 marketing experts and 11 sales pSales and Marketing Leader with 14 years of international experience driving revenue growth and brand development across multiple markets. Proven ability to build and lead high-performing teams, currently managing 3 marketing specialists and 11 sales professionals to accelerate sales performance and global visibility. Strong communicator with excellent analytical skills, experienced in executing complex projects and market expansion strategies. Recognized for cultivating strategic partnerships, optimizing marketing performance, and consistently achieving ambitious commercial targets.ersonnel to boost sales performance and global market visibility. Dynamic leader with a strong background in team management and project execution. Cultivates high-performance teams, enhancing productivity and achieving ambitious sales targets. Commits to fostering strategic partnerships and optimising marketing strategies to drive brand visibility and market penetration.
Overview
17
17
years of professional experience
Work History
Global Sales and Marketing Directo
Duveau Wines
01.2023 - Current
- Achieved fifty percent sales growth from 2024 to 2025 through optimized relationship management processes.
- Successfully launched eight new markets: Myanmar, Taiwan, Korea, Thailand, Indonesia, Philippines, Vietnam, and Russia.
- Identified business development opportunities that drove significant revenue growth.
- Managed client relationships to enhance retention and boost revenue streams.
- Developed strategic partnerships with industry leaders to strengthen collaboration and networking.
- Designed effective marketing strategies to identify and convert leads.
- Coordinated fourteen marketing projects while maximizing impact within budget constraints.
- Planned training programs to elevate team skills and performance.
Director of Sales & Marketing, Asia-Pacific
Les Grands Chais de France
BEIJING, China
01.2016 - 01.2023
- Designed and executed strategic plans, achieving annual growth of 40% over five years.
- Developed 65 new products, driving an 85% increase in sales volume.
- Established partnerships with 120 new distributors, enhancing total sales by 85% through effective negotiations.
- Directed a team of 6 marketing specialists and 30 sales managers to launch new portfolio across 12 Asian markets.
- Executed innovative marketing campaigns that elevated brand visibility and strengthened market presence.
- Conducted competitor analysis to identify market trends and develop a strategic roadmap, guiding product positioning.
- Coordinated and managed 15 wine shows with up to 500 attendees, contributing to 40% growth in customer base.
- Addressed customer inquiries on product specifications, facilitating clear communication and enhancing customer satisfaction.
Asia-Pacific Sales Director
Zimmermann-Graef & Müller GmbH / Distillery Cooymanns BV
BEIJING, China
01.2013 - 01.2016
- Executed strategic sales plans to penetrate new markets, driving revenue growth.
- Negotiated contracts with clients, optimizing terms to maximize sales profitability.
- Facilitated regular sales meetings to evaluate targets and team performance, fostering continuous improvement.
- Analyzed market trends and competitor activities, adjusting sales strategies accordingly.
- Developed strategies to capitalize on emerging customer needs and market opportunities.
- Launched licensing program for Asia in collaboration with Sanrio and Disney.
- Coordinated cross-functional teams to deliver integrated marketing campaigns, enhancing brand visibility.
- Prepared detailed sales reports and forecasts for senior management, offering insights into sales performance.
Director of Sales & Operations
CHEERS Imported Wines Wholesaler
Beijing, China
01.2010 - 01.2013
- Directed sales team of 50 across 17 wine stores, driving performance and achieving sales targets.
- Analyzed sales data to identify improvement areas and developed targeted sales strategies.
- Designed and implemented training programs for 65 employees, aligning with sales objectives.
- Developed promotional strategies for leading brands, enhancing customer engagement.
- Managed daily operations, including staff scheduling and inventory control.
- Negotiated favorable terms with suppliers, ensuring product quality and timely delivery.
- Facilitated regular meetings to discuss targets and address performance issues.
- Oversaw new technology implementation to enhance sales tracking and customer relationship management.
BRAND MANAGER CHINA
Rivella SA
BEIJING, China
01.2009 - 01.2010
- Conducted client visits to strengthen relationships and gather feedback for product development.
- Executed market research to identify trends and opportunities for new product launches.
- Developed innovative products aligned with market demands and client needs.
- Delivered training sessions for clients and employees to enhance skills and knowledge.
- Prepared sales reports and analyses to monitor performance metrics effectively.
- Organized trade shows and exhibitions to showcase products and engage potential customers.
Education
Modern Management Certificate - Management and Leadership
FHNW School of Business
Olten, Switzerland2022
Professional Certificate - Retail Management & Customer Experience
Bob Phibbs — Retail Training
BeijingCertificate of Completion - Leadership & Professional Communication
Dale Carnegie — Online Professional Training
BeijingCertificate of Completion - Sales, Leadership & Entrepreneurship
Bob Burg — Online Professional Training
Beijing Professional Certificate - Sales Performance & Personal Productivity
Chris Croft — Business Effectiveness
BeijingSkills
- Marketing strategy and digital marketing
- Sales management and customer service
- Project management and leadership
- Financial analysis and relationship management
- Training and development
- Market analysis
Volunteering Experience
Elected National Chairman, Swiss Chamber of Commerce in China
Jan 1, 2023 – Jan 1, 2024
Head of the Swiss Chamber of Commerce office in Beijing.
Elected President, Swiss Chamber of Commerce
Mar 1, 2022 – Mar 1, 2024
Director, Swiss School of Beijing
May 1, 2023 – May 1, 2024
Parent representative on the Board of Directors.
Vice President, Beijing Accueil
Mar 1, 2022 – Mar 1, 2023
Association of French-speaking residents in Beijing.
References
- Juerg Burri - Ambassadeur de Suisse à Pékin
- Daniel Aellen - Executive Vice President & Chief Financial Officer of Nestlé Greater China Region
- Lars Eckerlein - General Manager of ABB China ltd.
- Lucas Rondez - Chairman Swiss Chamber of Commerce China
- Yvan Sprunglin - President Swiss School Beijing
- Dr. Michael Berger - Commercial Counsellor Austrian Embassy Beijing
- Tim Gesthuesen - Distillery Cooymanns BV
- Claudia Masueger - CHEERS Imported Wines Wholesaler
Languages
English
Proficient
C2
French
Proficient
C2
German
Advanced
C1
Chinese (Mandarin)
Upper Intermediate
B2
Interests
- Winter sports
- Rugby Coach
- Hiking, rich base camp everest in 2021
- Theatrical improvisation club
Timeline
Global Sales and Marketing Directo
Duveau Wines
01.2023 - Current
Director of Sales & Marketing, Asia-Pacific
Les Grands Chais de France
01.2016 - 01.2023
Asia-Pacific Sales Director
Zimmermann-Graef & Müller GmbH / Distillery Cooymanns BV
01.2013 - 01.2016
Director of Sales & Operations
CHEERS Imported Wines Wholesaler
01.2010 - 01.2013
BRAND MANAGER CHINA
Rivella SA
01.2009 - 01.2010
Modern Management Certificate - Management and Leadership
FHNW School of Business
Professional Certificate - Retail Management & Customer Experience
Bob Phibbs — Retail Training
Certificate of Completion - Leadership & Professional Communication
Dale Carnegie — Online Professional Training
Certificate of Completion - Sales, Leadership & Entrepreneurship
Bob Burg — Online Professional Training
Professional Certificate - Sales Performance & Personal Productivity
Chris Croft — Business Effectiveness