João Machado
Guimaraes
Summary
Dynamic sports professional with experience at ATP Tour, Inc., excelling in audience engagement and data analysis. Proven track record in developing compelling content and coordinating successful events. Skilled in crafting narratives that resonate with readers while leveraging analytical insights to drive strategic decisions. Committed to enhancing audience experiences through innovative storytelling.
Overview
3
3
years of professional experience
3
3
Languages
Work History
Internship
ATP Tour, Inc
07.2025 - 11.2025
- Assisted in developing promotional materials, increasing audience engagement through targeted campaigns and event coordination.
- Supported data collection and analysis for event performance, contributing to informed decision-making and strategic planning.
- Coordinated logistics for tournaments, ensuring seamless execution of events and positive experiences for participants and attendees.
Sports Journalist
Zerozero.pt
06.2022 - 01.2025
- Developed engaging sports content that increased audience interaction through innovative storytelling techniques and timely reporting.
- Conducted in-depth interviews with athletes and coaches, enhancing articles with exclusive insights and personal anecdotes.
- Collaborated with editors to refine articles, ensuring high-quality standards and adherence to publication timelines.
- Researched and analyzed game statistics, providing accurate and compelling narratives that informed readers and enhanced their experience.
Education
Master - Sports Journalism
Universidade Do Minho
Braga 04.2001 -
Bacherlor - Communication Sciences
Universidade Católica
Braga 04.2001 -
Skills
Audience engagement
Timeline
Internship
ATP Tour, Inc
07.2025 - 11.2025
Sports Journalist
Zerozero.pt
06.2022 - 01.2025
Master - Sports Journalism
Universidade Do Minho
04.2001 -
Bacherlor - Communication Sciences
Universidade Católica
04.2001 -