Summary
Overview
Work History
Education
Skills
Certification
Consulting & Facilitation Expertise
Values & Philosophy
Timeline
Generic
José Manuel Vieira

José Manuel Vieira

Organizational Coach & Business Consultant
Lisboa

Summary

Executive Coach, Facilitator, and Business Consultant with over 20 years of international experience in leadership, commercial excellence, and organizational transformation. Specialized in integrating technology and human development, José helps organizations adapt to change, leverage digital tools, and achieve sustainable growth. Known for his ability to combine strategic thinking, consulting expertise, and facilitation to deliver measurable business impact.

Overview

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Certification
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Work History

OCE Persona Program

IQVIA
  • Collaborated on the rollout of OCE Persona, IQVIA’s intelligence-driven CRM solution designed for life sciences commercial teams. The platform embeds Artificial Intelligence (AI) and machine learning into daily workflows, providing recommendations that help teams personalize and optimize customer engagement. José trained and coached commercial teams to adopt OCE Persona effectively, guiding them on how to identify the most relevant customers, select the most impactful content, and define high-value actions. His work supported sales representatives in improving performance and enabled leadership to drive stronger customer engagement and revenue growth through data-driven insights.
  • Collaborated on the rollout of IQVIA’s OCE Persona platform. Trained and coached commercial teams on customer journey mapping, CRM adoption, and digital engagement. Synthesized customer insights into conclusions and actionable recommendations, supporting leadership in aligning business strategy with technology-enabled customer experiences.

Coaching Platform

60seconds
  • Worked with 60seconds, a mobile coaching application designed to improve sales and marketing performance through structured practice and feedback. The platform enables a guided user-manager interaction where sales professionals rehearse responses to critical customer questions, receive feedback, and refine their delivery. José delivered leadership and coaching programs leveraging the app’s features—structured practice, scenario-based learning, and performance analysis—to drive measurable behavioral change. His work helped organizations scale coaching efforts, enhance sales proficiency, and create a culture of continuous improvement supported by digital tools.
  • Delivered coaching and leadership programs through a digital-first platform. Leveraged micro-learning, real-time feedback, and progress tracking to create scalable and measurable coaching interventions. Designed clear learning roadmaps and structured storytelling within reports, demonstrating impact at scale.

Advance AI
  • Facilitated AI-driven commercial excellence programs for international pharmaceutical teams. Advance AI is an AI-powered tool that provides real-time insights into sales representatives’ proficiency across sales competencies and marketing campaign implementation. It enables more focused coaching, complements existing efforts, and supports team self-development. Additionally, it strategically identifies the most impactful elements of marketing campaigns, helping representatives improve in key areas and allowing FLSMs to deliver targeted coaching sessions. José guided executives and teams in applying hypothesis-based thinking, moving from data interpretation to strategic decision-making, and integrating AI tools into daily operations.
  • Facilitated AI-driven commercial excellence programs for international pharmaceutical teams. Applied hypothesis-based thinking to guide executives from data interpretation to strategic decision-making. Developed consulting narratives from facts to findings, conclusions, and recommendations, while coaching leaders on integrating AI tools into daily operations.

Education

MBA - Management

ISCTE-IUL

MSc - Leadership

ISCTE-IUL

Skills

  • Leadership Development
  • Executive Coaching
  • Change Management
  • Business Consulting
  • Strategic Thinking

Certification

Executive & Leadership Coaching Certification, IECL, Australia.

Consulting & Facilitation Expertise

  • José combines consulting skills with facilitation expertise to help organizations define objectives, analyze data, and build transformation roadmaps. He has a strong record in:
  • Data gathering and hypothesis-based thinking
  • Synthesizing findings into clear conclusions and recommendations
  • Consulting report writing with compelling logic and storytelling
  • Designing and delivering roadmaps for change
  • Facilitation, design thinking, negotiation, and feedback sharing

Values & Philosophy

José’s philosophy integrates sustainability, inclusion, digital conscience, and social responsibility. He believes that true business success extends beyond financial results and embraces impact on society and the environment. His strategies drive growth and efficiency while also promoting ethical leadership, environmental stewardship, and social equity.

Timeline

OCE Persona Program

IQVIA

Coaching Platform

60seconds

Advance AI

MSc - Leadership

ISCTE-IUL

MBA - Management

ISCTE-IUL

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José Manuel VieiraOrganizational Coach & Business Consultant