José Peixoto
Head Of ECommerce And Digital / Head Of Product
Santo Tirso
Summary
Personable and innovative, bringing deep understanding of product development processes and agile methodologies. Possesses strong skills in project management and stakeholder communication. Capable of driving product vision and delivering impactful results.
Experienced with driving product vision and strategy to achieve business objectives. Utilizes agile methodologies and cross-functional collaboration to enhance product development processes. Strong understanding of stakeholder management and market analysis to deliver competitive products.
Overview
11
11
years of professional experience
12
12
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
OPERATIONS & PRODUCT MANAGER
Merchoe
02.2024 - Current
- Product Roadmap Ownership - Led digital strategies and omnichannel roadmaps, enhancing experience and increasing conversion rates
- Stakeholder Management - Collaborated with teams across marketing and IT to align on product priorities
- Data-Driven Prioritization - Used KPIs and customer segmentation data to define and optimize product enhancements.
- Overseeing website management and integration
- Backlog Management - Defined key product goals, prioritized initiatives
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Developing and supervising multichannel sales strategy
- Managing the performance, timelines and budgets
- Identifying and capitalizing multichannel to amplify our reach target
- Directing continuous optimization to elevate sales and conversion rates
- Defining and creating strategic enhancements in website design, content and user experience
- Customer segmentation and refining customer buckets to amplify sales and customer needs
- Evelate marketing stretagies, visual merchandising, products offerings and inventory management
- Optimizing organizational operations and logistical frameworks
- Identifying and implementing more robust and cost-efective solutions for business operations
- Facilitating the acquisition of all necessary documentation and clearances for engaging in international business activities
- Define and oversee expantion of pop-ups stores internationally
ECOMMMERCE & DIGITAL DIRECTOR
Zippy
03.2023 - 10.2023
- Lead and oversee digital transformation
- Create and develop omnichannel strategy
- Create and develop internationalization strategy and plan
- Create and oversee all the ecommerce strategy plan
- Managing ecommerce and performance timelines and budgets
- Define online channels to improve target audiences
- Define and oversee the on going website optimization to improve sales and conversion rate
- Define strategy for AI solutions implementation to improve website/SEO content, marketing campaigns, visual merchandising, products, inventory and customer care tasks
- Develop product and visual merchandising strategy
- Define and oversee digital marketing budgets
- Define pricing strategy based on customer data
- Analyzed and reported digital campaign performance with focus on program optimization.
- Worked cross-functionally with various departments on projects.
HEAD OF DIGITAL & ECOMMERCE
LION OF PORCHES & DECENIO
02.2021 - 03.2023
- Lead a multifuncional team - Ecommerce, Digital Marketing, Operations, Logistics, Customer Care
- Increased team efficiency by streamlining processes and optimizing workflows for cross-functional collaboration.
- Improved user experience through regular collaboration with UX designers and incorporating feedback from endusers.
- Lead digital transformation through a complex and continuously improving organization
- Lead omnichannel implemention
- Managing timelines and budgets
- Identify new tools like, AI and CRM that can improve the projects
- Experience working with outsourced partners, like digital agencies, IT and eCommerce platform suppliers
- Knowledge of IT and information governance including GDPR
HEAD OF ECOMMERCE & DIGITAL
HOTPINK COMERCIO LDA
02.2017 - 02.2021
- B2C Ecommerce & Digital Manager - NEGLECT
- B2C ecommerce project develop & implementation & Go Live
- Online Business Plan & Digital Marketing Strategy
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
ECOMMERCE SEO TRAINING
TSEcommerce
02.2020 - 03.2020
- Keyword research
- On-page optimization
- On-site optimization
- Off-site optimization
- SEO mistakes
- SEO tools
- SEO management
- SEO methodology
INTENSIVE ECOMMERCE TRAINING
TSEcommerce Training
11.2019 - 11.2019
- Ecommerce Trends
- Portugal vs Europe vs USA
- Sales Channels Definition
- Ecommerce European Legislation
- Shipment & Payments
- Returns & Refunds
- GDPR
ECOMMERCE & DIGITAL MARKETING FREELANCER
01.2014 - 07.2017
- Consulting small businesses to achieve online sales through website optimization
- Helping businesses to digital transformation
- Develop and implement Digital Marketing Strategy & budgets
- Define, oversee and implement Email Marketing plan
- Define, oversee and implement performance strategy, Google Ads, Facebook Ads
- Define and oversee SEO strategy
Education
CSPO -
Certified Scrum Product Owner
04.2001 - 06.2013
ECOMMERCE AND DIGITAL MARKETING - Ecommerce & Digital Marketing
REDICOM
09.2013 - 12.2013
Skills
- Product lifecycle management
- Product development
Product strategy
- Problem solving
Roadmap development
- Project planning
- Flexibility
- Empathy
- Product vision and strategy
- Delegation
- Communication skills
- Motivating & Inspiring
- Mentoring & Coaching
- Attention to detail
Personal Information
- Date of Birth: 05/24/91
- Nationality: Portuguesa
- Marital Status: Casado
Drivinglicence
B
Certification
CSPO - Certified Scrum Product Owner
Timeline
CSPO - Certified Scrum Product Owner
11-2024
OPERATIONS & PRODUCT MANAGER
Merchoe
02.2024 - Current
ECOMMMERCE & DIGITAL DIRECTOR
Zippy
03.2023 - 10.2023
HEAD OF DIGITAL & ECOMMERCE
LION OF PORCHES & DECENIO
02.2021 - 03.2023
ECOMMERCE SEO TRAINING
TSEcommerce
02.2020 - 03.2020
INTENSIVE ECOMMERCE TRAINING
TSEcommerce Training
11.2019 - 11.2019
HEAD OF ECOMMERCE & DIGITAL
HOTPINK COMERCIO LDA
02.2017 - 02.2021
ECOMMERCE & DIGITAL MARKETING FREELANCER
01.2014 - 07.2017
ECOMMERCE AND DIGITAL MARKETING - Ecommerce & Digital Marketing
REDICOM
09.2013 - 12.2013
CSPO -
Certified Scrum Product Owner
04.2001 - 06.2013
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