Kevin da Silva
SEO Specialist
Funchal
Summary
I’m a driven and thoughtful digital marketing professional with a passion for creating impact through data, strategy, and collaboration. With hands-on experience using SEO tools and a sharp eye for performance, I bring structure and creativity to every campaign I’m part of.
What excites me most is building momentum - not just in metrics, but within teams. I believe great marketing happens when people feel supported, empowered, and aligned. I strive to contribute not only strong results, but also a grounded, collaborative energy to the people I work with.
My goal is to help amplify your brand’s presence in a fast-moving digital landscape, while bringing a reliable mix of insight, adaptability, and heart to your team and its mission.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
1
1
Certification
1
1
Language
Work History
SEO Specialist
Entain Group
05.2020 - Current
- Developed and implemented on-page metadata strategies across 11 labels to improve organic visibility, click-through rate, and alignment with both traditional search and emerging LLM-based indexing.
- Conducted comprehensive backlink audits, ensuring quality link profiles for all major labels while identifying toxic links and link gaps relative to competitors.
- Performed in-depth competitor analysis to identify high-potential keyword and content opportunities, leading to data-driven content briefs and AEO-ready structures.
- Executed robust keyword research strategies, factoring in semantic search, topical clusters, and LLM content optimization to improve relevance and authority across diverse verticals.
- Monitored and reported on critical KPIs including rankings, organic traffic, referral trends, and direct attribution, using platforms such as GA4, Search Console, and Ahrefs.
- Led strategic link vetting to ensure partnerships with credible, high-metric webmasters aligned with our target audience and geo-specific content goals.
- Oversaw SEO budgets across 11 global labels, optimizing spend and channel allocation to maximize ROI and ensure campaign agility across markets.
- Managed and evaluated advanced link-building campaigns, prioritizing sustainable link acquisition over quick wins, with ongoing metric tracking and disavow protocols.
- Collaborated with multiple outreach agencies to drive niche-specific content placements and elevate brand authority through targeted off-page strategies.
- Advised Brand Managers with tailored outreach and keyword strategies to support priority campaigns and boost visibility across both long-tail and branded terms.
- Designed and deployed internal linking architectures to effectively distribute link equity and support pillar-cluster content strategies.
Senior SEO Executive
Passion Digital Ltd.
10.2018 - 04.2020
- Tech audit reporting
- Keyword research, analysis and selection
- On-page metadata recommendations
- Implementing internal linking strategies
- Planning and strategizing content
- In-depth backlink analysis and audits for clients
- Conducting outreach strategies for our targeted campaigns
- Competitor analysis to identify gaps and opportunities
- Monitoring rankings, organic, direct and referral performance
- Reporting KPIs to senior management and clients via Data Studio
- Advanced link building analysis and strategies in order to secure effective campaigns
- Establishing lasting agreements with influencers, bloggers, journalists and editors
Junior SEO Manager
Nero Commerce UG
05.2016 - 02.2018
- Keyword research, analysis and selection
- Content management: Wordpress and basic knowledge in CMS
- Outreach strategy to agencies, journalists and copywriters
- Competitor Analysis
- Monitoring Trends
- Responsible for managing the budget and payments
- Working with logistics department and reporting KPIs
- Customer service in all 3 markets (DE/US/UK)
- Conducted backlink audits
- Backlink analysis for clients and potential campaigns
Content Marketing Manager
Niemau GmbH
07.2015 - 04.2016
- Competitor analysis, research, development of content marketing plans and delivery strategies
- Acquire product data from multiple sources, suppliers and internal business systems
- Ensure all content distribution activities are coordinated across all necessary social channels
- Design and implementation of social media campaigns
Administration Assistant
Red Royal Meats, Ltd
07.2014 - 04.2015
- Develop strategies to increase sales and better customer service
- Create incentive for consumption through price, quality and service
- Leading meetings and implementing initiatives
Junior SEO Executive
Panna Cotta Voucher Group
07.2013 - 01.2014
- On page: keyword research, content planning, execution and optimization
- Off page: Article submission, blog posting and link building
- Internship
Education
Business Development -
ISAG – Instituto Superior de Administração e Gestão
01.2010 - 01.2014
Business Administration - undefined
Anadolu Universitesi
01.2012 - 01.2012
Skills
Strategic Planning
Effective Communication
Team Leadership & Mentoring
Campaign Planning & Execution
Brand Positioning & Messaging
Cross-functional Collaboration
Websites
Certification
SEO from scratch - SpringtechPartners - Issued Credential ID: 20170725-849370-5732
Timeline
SEO Specialist
Entain Group
05.2020 - Current
Senior SEO Executive
Passion Digital Ltd.
10.2018 - 04.2020
SEO from scratch - SpringtechPartners - Issued Credential ID: 20170725-849370-5732
07-2017
Junior SEO Manager
Nero Commerce UG
05.2016 - 02.2018
Content Marketing Manager
Niemau GmbH
07.2015 - 04.2016
Administration Assistant
Red Royal Meats, Ltd
07.2014 - 04.2015
Junior SEO Executive
Panna Cotta Voucher Group
07.2013 - 01.2014
Business Administration - undefined
Anadolu Universitesi
01.2012 - 01.2012
Business Development -
ISAG – Instituto Superior de Administração e Gestão
01.2010 - 01.2014
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