Laila Idamr
Lisbon
Summary
Knowledgeable Culture Programmes Officer with expertise in policy development and administration. Focused on keeping policies current and smoothly implementing changes for maximum efficiency and optimum operations. Excels in organisation, communication and problem-solving.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Cultural Affairs and Communication
Embassy of the Kingdom of Morocco in Lisbon
06.2019 - Current
- Monitored social media and press coverage for quality and messaging.
- Organised several cultural events and served as spokesperson at PR activations to promote Morocco image in Portugal.
- Handled guest list for client events, sending invitations and managing attendees during events.
- Supervised marketing content production and consistently met targets.
- Wrote and edited in-house articles, case studies and annual reports.
- Conferred with managers to identify trends and adapt PR strategies to stay relevant.
- Designed and distributed promotional marketing materials to advertise upcomings events.
- Crafted press releases for distribution to targeted media.
- Attended and contributed to meetings to devise programme activities and projects.
- Drafted communications for routine releases and emergency response.
- Connected with influential politicians and industry leaders to achieve PR goals.
Software Tester
Gfi Portugal
02.2018 - 04.2019
- Measuring quality of software and creating incident after
finding defects, creating, finalizing, prioritizing and executing tests
cases, preparing test plan during acceptance testing.
Functional/ manual Testing. - Meets requirements that guided design and development of
software. - Responds correctly to all kinds of inputs.
- Performs its functions within acceptable time, is sufficiently
usable. - Can be installed and run in its intended environments, and
achieves general result its stakeholders desire. - Communicated complex technical issues clearly and effectively to varied stakeholders, enhancing wider company understanding and resolution abilities.
Trainer &Quality Assurance
Teleperformance Portugal
09.2016 - 02.2018
- Analytics solutions.
- Training dynamics.
- Having KPI ́s associated with training program.
- Teaching in multiple modes.
- Evaluating trainee's performance.
- Analysed training needs to determine learning styles and skills shortages.
- Reviewed training metrics and KPIs to inform curriculum needs and potential improvements.
Quality Analyst Assurance
Teleperformance Portugal
08.2012 - 09.2016
- Providing guidance on improvement.
- Monitoring and evaluating inbound and outbound interaction
quality (call, email, chat). - Tracking issues in quality monitoring systems or tools and
analysing results. - Providing feedback to improve performance and to develop
training programs. - Defined and achieved product quality objectives and met product specifications.
- Maintained compliance with regulatory requirements and company policies.
Sales Consultant
PESTANA Hôtels & Resorts Leading Pousada, Cidadela
02.2012 - 07.2012
- Ability to properly and professionally interact with potential
clients and customers to determine their identified prospect needs and offered appropriate products and services. - Demonstrated products to encourage purchases by showcasing features and benefits which increased sales by 10%
- Increased revenue through upselling and consistent contract renewals.
- Diligence- Never give up.
- Identified prospect needs and offered appropriate products and services.
Co- Sales Manager
GUESS by MARCIANO. ERICH BRODHEIM, sa
02.2011 - 08.2011
- Monitored sales team performance, providing effective training to help reach revenue and profit targets.
- Interfaced with customers, determined needs, provided recommendations and up-sold services.
- Achieved exceptional client satisfaction feedback and ratings
- Hired and trained dedicated and high-achieving sales teams.
Executive Assistant
Garça Capital, S.A
11.2007 - 06.2010
- International Trade in Cement.
- Translation and communication with foreign companies outside
Portugal. - Arrange and co-ordinate meetings and events.
- Monitor, screen, respond to and distribute incoming
communications. - Coordinated events and conferences, offering support with set-up and resources to guarantee smooth operations.
- Approved travel expenses and reimbursement requests submitted by employees.
- Maintained databases and filing systems to boost team efficiency.
Assistant
CERTOSA Company, COMMERCE OF CEMENT LDA
10.2006 - 10.2007
- Prepare and edit correspondence, communications, presentations
and other documents. - Conduct research, collect and analyse data to prepare reports and
documents. - Receive and interact with incoming visitors.
- Review operating practices and implement improvements where
necessary
Commercial manager
MARRAKCH BELDI DECO Company
12.2005 - 09.2006
- Direct and coordinate activities involving sales of manufactured
products, services, commodities, real estate or other subjects of
sale. - Review operational records and reports to project sales and
determine profitability. - Determine price schedules and discount rates.
- Confer with potential customers regarding equipment needs and
advise customers on types of equipment to purchase.
Education
Degree - Tourism and Hospitality
06.2005
DTS - Optional cultural Activities & Tourism
06.2003
Baccalaureat- equivalent of 12th year - modern letters
Skills
- Communication skills & strategies- Excellent communication skills acquired through my professional Experience in the last 17 years
- Job-related skills
- Analytical thinking, planning
- Strong verbal and personal communication skills
- Accuracy and Attention to details
- Social media proficiency
- People management
- Organization and prioritization skills
- Digital / technical competences- Agile Jira(Proficient user), SQL (level
Beginner),Squash TM( Proficient user), XML(Proficient user) , MS Microsoft Office ( Word, Excel, PowerPoint, Outlook,) , Office 365 ,
Salesforce CRM , G Suite ( Advanced user)
Languages
Arabic
Native
English
Advanced
French
Fluent
Portuguese
Fluent
Certification
- Testing software: ISTQB-BCS Certified Tester: Testing License - Foundation level Pearson VUE, Lisbon Testing License-2018
- Global Governance: International Business Management Institute (IBMI)-2024
- Digital Marketing Masterclass Training Course: The Knowledge Academy-2024
- Marketing with Canva-2025
- Canva for Work: Canva -2025
- The field guide to Human-Centered Design: Canva -2025
- How to Manage Gender-responsive Evaluation: UN Women-2025
- 2030 Agenda for Sustainable Development and Gender Equality: UN Women-2025
Timeline
Cultural Affairs and Communication - Embassy of the Kingdom of Morocco in Lisbon
06.2019 - Current
Software Tester - Gfi Portugal
02.2018 - 04.2019
Trainer &Quality Assurance - Teleperformance Portugal
09.2016 - 02.2018
Quality Analyst Assurance - Teleperformance Portugal
08.2012 - 09.2016
Sales Consultant - PESTANA Hôtels & Resorts Leading Pousada, Cidadela
02.2012 - 07.2012
Co- Sales Manager - GUESS by MARCIANO. ERICH BRODHEIM, sa
02.2011 - 08.2011
Executive Assistant - Garça Capital, S.A
11.2007 - 06.2010
Assistant - CERTOSA Company, COMMERCE OF CEMENT LDA
10.2006 - 10.2007
Commercial manager - MARRAKCH BELDI DECO Company
12.2005 - 09.2006
ISTAHT Marrakesh - DTS, Optional cultural Activities & Tourism
ZERKTOUNI High School - Baccalaureat- equivalent of 12th year, modern letters
ESG of Marrakesh – University of Perpignan - Degree, Tourism and Hospitality
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