Layla Pollack
Braga, Portugal
Summary
My name is Layla Pollack. My family and I have moved from the Seattle, US area to beautiful Portugal in hopes of living a better and safer life. As much as I have enjoyed taking a step back from owning and managing my own real estate consultation business, I am finding that I want and need an additional outlet that will allow me to build a personal and professional community.
It has been a wild ten years, and my business managed to survive and thrive through the many ups and downs that affect the real estate industry. It has been my honor and pleasure to not only assist my clients, but also to help other real estate professionals achieve success in their own businesses.
As a mentor, instructor, and coach, I have found deep professional satisfaction in helping other people grow. Mentoring other professionals has helped me reach my own goals and realize my potential. Assisting in building teams of professionals, and facilitating healthy team and work cultures is a passion of mine. After all, we spend extraordinary amounts of time with our colleagues. A healthy work environment is key to personal and professional satisfaction, and affects the overall performance and function of any work environment. It is with that thought that I reach out to you now.
I have been fortunate to have had a diverse series of professional experiences that apply to many areas. That said, I know there is always room for growth and improvement. Seeking out environments and people that challenge me, and require learning and growth, are a big part of the person that I am.
The most ideal professional relationship for me would allow me to learn from, and be a part of, a team and culture in my new home. I would love to know what the "ideal professional" looks like for the role you are looking to fill, and if I might be of service.
Thank you in advance for your time. Please don't hesitate to contact me. I am happy to answer any questions you may have.
Sincerely,
Layla Pollack
Overview
10
10
years of professional experience
1
1
Certification
Work History
Managing Real Estate Broker
Cohen Group Northwest
06.2019 - Current
- Worked closely with clients to develop investment strategies tailored to their financial goals.
- Developed training courses for real estate professionals to increase professional standards.
- Increased client retention through consistent follow-up and ongoing communication.
- Increased property sales by developing and implementing innovative marketing strategies.
- Mentored real estate teams in development, driving recruitment, and operational growth.
- Improved efficiency in transaction management.
- Negotiated favorable terms for clients during property transactions, leading to increased client satisfaction and repeat business. (I did not advertise or "buy" leads- my business was referral only)
- Enhanced customer service standards within the team through ongoing training initiatives and performance evaluations.
- Ensured compliance with federal, state, and local regulations pertaining to real estate transactions.
- Conducted comprehensive property analyses to provide accurate pricing recommendations based on current market conditions.
- Analyzed local real estate market conditions and trends to identify profitable investment opportunities.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
Lead Buyer Broker & Coach
Keller Williams Western Realty
04.2016 - 06.2019
- Expanded clientele base with exceptional service delivery, resulting in numerous positive reviews and recommendations from satisfied customers.
- Cultivated lasting relationships with past clients through consistent follow-up contact to support their ongoing real estate needs or concerns.
- Ensured compliance with industry regulations and legal requirements by implementing comprehensive policies and training programs for staff members.
- Led change management initiatives to drive organizational transformation without compromising team morale or productivity levels.
- Conducted regular performance evaluations and provided personalized coaching for team development.
- Recruited new agents and developed programs to promote community, support, and engagement.
- Negotiated favorable contract terms for clients by effectively leveraging market knowledge and strong communication skills.
- Provided guidance and consultation to clients to make well-informed decisions in real estate investments.
- Stayed current on industry trends and market fluctuations by attending professional development courses, conferences, and networking events.
- Monitored contract execution and provided oversight to new agents to verify the complete fulfillment of terms.
Licensed Real Estate Assistant
ReMax Whatcom County
05.2014 - 03.2016
- Maintained accurate records of all properties listed for sale, ensuring up-to-date information for potential buyers.
- Volunteered to help with special projects of varying degrees of complexity.
- Assisted in the development of marketing strategies tailored to individual property needs for optimal results.
- Developed rapport with clients through consistent communication, fostering long-term relationships and referrals.
- Provided support during property inspections, addressing any concerns or issues that arose promptly.
- Implemented strategies to optimize successful closing of real estate transactions.
- Educated first-time homebuyers on the buying process, easing their anxieties about entering the market confidently.
- Coordinated appointments to show marketed properties.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
- Generated new leads through targeted marketing campaigns, resulting in increased sales opportunities.
- Enhanced client satisfaction by providing exceptional customer service and timely responses to inquiries.
- Organized open houses and promotional events, leading to increased interest in listed properties.
- Expedited contract negotiations by preparing necessary documents and liaising between parties involved.
- Generated leads for sales and rental properties through cold calls and referrals.
- Negotiated offers between buyers and sellers to support mutually-beneficial contracts.
- Excellent communication skills, both verbal and written.
- Proved successful working within tight deadlines and a fast-paced environment.
- Skilled at working independently and collaboratively in a team environment.
Skills
- Training & Development
- Problem-Solving
- Conflict Resolution
- Employee Coaching and Mentoring
- Cross-Functional Teamwork
- Onboarding and Orientation
- Performance Tracking and Evaluation
- Teamwork and Collaboration
Certification
- Certified Pricing Strategy Advisor, National Association of Realtors- 2022
- Licensed Real Estate Managing Broker, State of Washington-2019
- Certified Master Negotiation Expert, Real Estate Negotiation Institute-2019
- ABM, University of Phoenix-2007
Outside of Work
I enjoy the outdoors and love hiking, biking, and yoga. Art and music are a big part of our household, and it is not uncommon to find us working on creative projects, or having a mid-day dance party! My family consists of two adults, two teens, and three dogs. We are thrilled to be living an amazing life here, in Portugal!
Timeline
Managing Real Estate Broker
Cohen Group Northwest
06.2019 - Current
Lead Buyer Broker & Coach
Keller Williams Western Realty
04.2016 - 06.2019
Licensed Real Estate Assistant
ReMax Whatcom County
05.2014 - 03.2016
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