LÚCIA CANÁRIO
Lisbon
Summary
Results-oriented product and transformation professional specialising in banking, financial services and asset management. Expertise in product strategy, end-to-end implementation and cross-functional initiatives across business functions. Skilled in product lifecycle management, digital platform implementation, systems integration and process optimisation, with international experience in Portugal, Poland and India.
Overview
4
4
Languages
14
14
years of professional experience
Work History
Head of Product - Investment Products
Banco CTT
Lisbon
01.2025 - Current
- Drove growth of bank's off-balance-sheet portfolio from launch (€0) to approximately €1.4bn.
- Launched 50+ products across product development and commercialization initiatives at Banco CTT.
- Led product strategy and lifecycle management for a diversified product portfolio, coordinating initiatives from definition and planning through implementation and rollout.
- Defined value propositions, positioning, and commercialization models, while leading transformation initiatives that impacted products, processes, and commercial models.
- Led cross-functional delivery across Compliance, Risk, Legal, Operations and IT, translating business needs into implementable solutions.
- Led the integration of a financial intermediation platform connecting Banco CTT with a Spanish bank, coordinating business, technology and operational requirements.
- Implemented two partner platforms with Zurich and Generali, coordinating delivery across internal teams and external partners.
- Managed external partners and regulatory approval processes and mentored product managers to ensure strategic and operational alignment.
Senior Product Manager - Marketing Department
Banco CTT
Lisbon
12.2018 - 12.2024
- Managed end-to-end product development and commercialization initiatives, from business definition to launch and ongoing lifecycle management.
- Coordinated product launches and developed communication materials and distribution strategies, ensuring product alignment with regulatory frameworks.
- Optimised processes and enhanced product pipeline to improve overall product delivery.
- Facilitated collaboration between business teams and IT development, translating business requirements into actionable functional inputs.
- Led cross-department coordination involving Compliance, Legal, Risk and Operations.
Marketing and Communication Manager
IMGA - Asset Management Company
Lisbon
04.2015 - 11.2018
- Managed product communication, positioning, and commercialization initiatives to enhance brand visibility and market penetration.
- Developed and executed integrated marketing strategies, conducting market research and competitive analysis to inform decision-making.
- Implemented digital marketing strategies and performance tracking to optimise campaign effectiveness and engagement.
Business Segment Manager
Millennium bcp
Lisbon
04.2014 - 03.2015
- Developed strategic and commercial initiatives with product development teams to align offerings with market needs.
- Created marketing and sales support materials while tracking performance and profitability metrics to assess effectiveness.
- Developed and delivered comprehensive training programmes, improving team skills and performance.
- Monitored staff performance and developed improvement plans.
- Managed inventory control, reducing waste and ensuring optimal stock levels at all times.
Business Consultant
Bank Millennium
Warsaw
09.2013 - 03.2014
- Developed strategies for business growth, market expansion, and competitive positioning tailored to client needs.
- Introduced best practices and solutions that streamlined operations and enhanced overall efficiency.
- Analysed existing business processes to identify inefficiencies and recommend improvements.
Trainee
Millennium bcp
Lisbon
09.2012 - 09.2013
- Contributed to project management tasks, tracking progress and coordinating with team members for timely completion.
- Led projects in retail marketing, innovation, and human resources to improve operational workflows.
- Shadowed daily activities of office staff to gain understanding of scope of work.
- Maintained organised and updated file systems for easy staff use.
Education
Master of Science - Business Administration - Major Marketing
ISCTE Business School
LisbonBachelor - Business Communication - Marketing
Universidade Católica Portuguesa
LisbonMaster of Business Administration -
Indian Institute of Management Bangalore
IndiaSkills
- Product lifecycle management
- Digital systems integration
- Product & Process Implementation
- Regulatory Compliance
- Commercial strategy
- Business Transformation
- Partner management
- Project Management
- Cross-Functional Leadership
Personal Information
Available: Available for International Roles & Relocation
Languages
Portuguese
First Language
English
Proficient
C2
German
Beginner
A1
Spanish
Elementary
A2
Interests
- Independent Travel with young children
- Local food & Cultural Exploration
- Offline communities
Timeline
Head of Product - Investment Products
Banco CTT
01.2025 - Current
Senior Product Manager - Marketing Department
Banco CTT
12.2018 - 12.2024
Marketing and Communication Manager
IMGA - Asset Management Company
04.2015 - 11.2018
Business Segment Manager
Millennium bcp
04.2014 - 03.2015
Business Consultant
Bank Millennium
09.2013 - 03.2014
Trainee
Millennium bcp
09.2012 - 09.2013
Master of Science - Business Administration - Major Marketing
ISCTE Business School
Bachelor - Business Communication - Marketing
Universidade Católica Portuguesa
Master of Business Administration -
Indian Institute of Management Bangalore