Liliana Pinheiro
Resumo do currículo
I am a dynamic Assistant Director of Sales & Marketing with a natural leadership style and a strong ability to inspire collaboration across commercial and operational teams. I bring solid experience managing luxury transient, group, MICE, and events business, with a hands‑on approach that connects strategy with flawless execution. I am recognized for leading by example, building trust‑based relationships with both clients and teams, and driving high‑yield performance in fast‑paced environments. I am a people‑focused, commercially driven professional with clear ambition and readiness to progress into a Director of Sales role.
Visão geral
7
7
years of professional experience
Experiência profissional
Assistant Director of Sales & Marketing
Penha Longa Resort
Sintra, Portugal
2022.02 - Current
- Support the Director of Sales & Marketing in defining and executing the overall commercial strategy and revenue objectives.
- Actively contribute to budget planning, forecasting, and performance analysis across all market segments.
- Drive sales performance through key account management, business development, and conversion of transient, corporate, group, and MICE business.
- Maintain strong relationships with strategic clients, partners, DMCs, and event planners.
- Work closely with Revenue Management to align pricing, inventory, and demand strategies, with a focus on high‑yield transient and luxury segments.
- Support Conference & Catering sales and operations, ensuring seamless coordination between sales and operational teams.
- Act as Director of Sales & Marketing in their absence when required, supporting leadership continuity.
Director of Group Sales
Penha Longa Resort
Sintra, Portugal
2019.02 - 2022.02
- Drive group and events sales across Corporate, MICE, Incentives, Leisure Groups, Weddings, and Social Events.
- Manage the full sales process from enquiry and contracting to coordination with operational teams.
- Develop and maintain strong client and partner relationships, generating repeat and new business.
- Collaborate with Revenue Management and Operations to optimize pricing, space utilization, and event execution.
- Maximize revenue through strategic upselling while ensuring high client satisfaction.
Formação académica
Bachelor’s degree - Tourism Business Management
Higher Institute for Turism and Hotel Studies
Estoril 2008 - 2012
Competências
- Commercial leadership and team motivation
- Events, groups, MICE, and conference sales expertise
- Luxury transient, leisure, and group market knowledge
- Revenue forecasting and commercial performance analysis
- Budget planning and financial control
- Strategic sales planning and pipeline management
- Client relationship building and retention
- Cross‑department collaboration (Sales, Conference and Catering, Operations, F&B)
- High‑yield business development and upselling
- Results‑driven, people‑focused leadership
Languages
Português
First language
English
Proficient
C2
Spanish
Upper intermediate
B2
Cronologia
Assistant Director of Sales & Marketing
Penha Longa Resort
2022.02 - Current
Director of Group Sales
Penha Longa Resort
2019.02 - 2022.02
Bachelor’s degree - Tourism Business Management
Higher Institute for Turism and Hotel Studies
2008 - 2012