Liliana Santos

• Digital team coordination (5) and planning of digital content strategy including blog and social media content (facebook, instagram, tik tok, discord, youtube, twitter, twitch) and digital media advertising
• Responsible for strategic planning, coordination and execution of full digital campaigns flows across multiple channels, always align with organization's goals and target audience:

//Google - shopping and search (PMAX), Demand Gen, Local ads, Youtube campaigns

// Social media ads in Meta Business Suite, Tiktok ads manager and X Ads Business

//Affiliates (Awin), comparators, remarketing (Criteo), display and programmatic

• Research and implement new strategic marketing tactics that drive brand awareness and traffic to fnac.pt and identify opportunities for campaign improvements
• Coordinate the creative and social team to develop visually/copy appealing for impactful campaigns assets
• Implement tracking, develop dashboards in Adobe analytics and connecting another analytics tools (Power BI, Meta Business, TikTok Business, Buzzmonitor, Google ads, SEM Rush) to monitor all digital campaigns and measure.
• Responsible for Content hub (blog): coordination with external suppliers and marketing team to produce content that responds to customer needs, always focusing on increasing organic visits to fnac.pt
• Prospecting innovation trends in digital media, content and social media.

• Responsable for launch the digital strategy in Auchan, focusing on increase the phygital traffic, awareness and conversion in the ecommerce website (jumbo.pt)
• Develop, Managing and optimization of PPC and lead generation campaigns, in multiple channels such as: Facebook Business, Google Ads, Kuanto Kusta and another display solutions
• Create dashboards and daily reports about digital performance (Google Analytics and Google Data Studio)
• Definition and execution of Jumbo's new email marketing program and marketing automation strategy in Adobe Campaign (ex-Neolane), Salesforce MKT cloud): Identify and create target audience and trigger, collaborate with design team to develop HTML Templates and ensure mobile-friendly templates, produce all copies needed and A/B Tests
• Coordinate with product department all digital campaign planning
• Develop brand activation in digital channel, developing a network of digital influencers & brand lovers for family target (Kids, Mums, Pets) and healthy / lifestyle target
• Content & Traffic Growth Management of Jumbo's Healthy Food Program's website
• Create the first company chatbot (wine adviser) in facebook
• Develop and manage the SEO Strategy (tools: SEM Rush, Ahrefs) for all websites of the company.

• Project management and coordination of the development team, web design and digital marketing
• Development of digital marketing strategy and identification of new digital trends
• Prospection of new business and opportunity of new clients and projects
• Monitor implementation of project and adherence to timeline and/or budget (creation of new websites, app's, intranet projects, corporate applications)
• Deliver reports on implementation metrics.

• Plan & execute digital advertising campaigns (facebook ads, google ads, email marketing and display ads), social media strategy and digital strategy
• Prospect and coordinates new business projects
• Managing digital projects including participation in budget determination, creation of project schedule, managing resources for deliverables
• Optimization & Reporting - monitor budget and campaigns performance
• Development and management of effective integrated digital marketing proposals
• Managing team of community managers (2), web developer and web designers (2)
• Managing of suppliers and partners
• Financial management of the department.

• Develop and manage website, online store, mobile site, apps and other online projects
• Social Media Marketing: development and manage social media channels (Facebook, Pinterest, Google Plus and Youtube)
• Develop and execute SEO strategies
• Analysis and on-going optimization of all marketing online channels (Microstrategy and Google Analytics)
• Manage key marketing channels including: SEO, paid search, email marketing, CRM strategy, social media
• Monitor and report on website analytics (Google Analytics), measuring the site's ongoing performance as a lead generation tool.

• Development and implement web content communication strategy
• Interface with product areas for content strategy implementation
• Develop and manage social media plans (blogs, facebook pages, youtube and twitter)
• Development of communication channels
• Web Analytics, SEM, PPC, SEO.

• Structure, support and maintain the institutional and brand website Vulcano
• Develop company newsletters, prepare press releases and web contents to online channel
• Check and respond to Guest Services and 'Contact Us' emails from website
• Develop status reports
• Assist and responding to sponsorship and donation events
• Events organization
• Assists in the development of promotional strategies and product development.

• Ongoing maintenance, appearance and development of new media formats (TV channel), in addition to inputting data and making regular updates.