Louis De Pasquale
London
Summary
Dynamic media sales professional with a proven track record of exceeding revenue targets through strategic practices in TV, BVOD, and SVOD environments. Expertise in thriving under pressure and embracing new challenges while effectively representing company values and enhancing personal and professional growth. With over 8 years of experience in sales roles, including significant achievements in Total TV Sales for prominent agency clients such as Dentsu, Frontier, OMD, and Group M (responsible for portfolio of approximately $5M AUD per quarter), a strong foundation in the industry has been established. Further expertise includes CRM software, sales reporting & problem-solving. Eager to leverage this experience and skill set to pursue new opportunities that foster career advancement in the media landscape.
Overview
2026
2026
years of professional experience
Work History
Sports Coach (Football)
Mount Alvernia College
Total TV Sales Executive
Nine Entertainment Co.
12.2023 - 12.2025
- Developed, negotiated and maintained client FY & CY deals across my agency patch (Dentsu, Frontier, Media Merchants, BCM & other independent agencies, generating approximately $5M AUD per quarter)
- Relentlessly analyzed market ratings & audience trends to identify new opportunities and inform Total TV Media campaign strategies.
- Trained junior sales staff on inventory expertise and effective media solutions for TV campaigns.
- Team lead cross platform yearly negotiations & higher scale deals. Presented proposed trading terms to agencies & clients directly face to face.
- Analyzed year on year data & market spends to create forecasts for each quarter.
- Achieved quarterly sales targets by cultivating and securing new & existing customer relationships.
Broadcast Sales Coordinator
Nine Entertainment Co.
06.2022 - 11.2023
- Managed television broadcast campaigns across the Brisbane Group M client patch (EssenceMediacom, Wavemaker, Rapid Media & Mediasuite).
- Displayed excellent relationship management skills, to ensure a healthy working partnership between clients and colleagues
- Monitored deal commitments, Post campaign reports and assisted in competitive brief responses through to completion stage, successfully collaborating with team members & agency representatives.
- Analyzed audience, share & VOZ reports to further educate client patch on efficient buying across the Nine Network.
- Explored proactive opportunities relevant to particular clients to encourage further sales & brand exposure applicable to campaign goals.
Foodservice Account Manager
Quality Foods And Beverages
01.2021 - 05.2022
- Managed a base of 150+ clients (Average $200k/month value), engaged face to face on a weekly basis.
- Developed and maintained courteous and effective working relationships with employees, suppliers and clients.
- Constructed working pipelines on new prospects, qualifying accounts that were good fits for the business.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Engaged in sales training courses over the last 6 months (provided by the company) to further improve sales knowledge and ability.
Customer Service Team Member
Quality Foods And Beverages
05.2017 - 12.2020
- Resolved product or service problems by clarifying customer's complaint, determining cause of problem and selecting best solution to solve problem.
- Attracted potential customers by answering relevant foodservice & logistical questions
- Initiated up-sell techniques to increase sales. Takes leadership in group situations and leads by example when talking to customers, selling products and being respectful in the office
- Involved heavily in the marketing department, actively help manage the company's social media accounts (Facebook, Instagram) & company images & videos
- Whilst studying film degree, engaged in creating promotional videos for the company to sell groceries and supplies to the public throughout the peak of Covid-19.
Education
Bachelor of Arts - Film And Video Production
Queensland University of Technology
Brisbane, QLD, Australia11.2020
High School Diploma -
Padua College
Kedron, QLD, Australia11.2016
Skills
- Self-motivated professional
- Cross-functional teamwork
- Adaptable to change
- Driven by passion
- Skilled in leveraging technology for analytical insights
- Effective leadership
Accomplishments
- 2 x Annual Nominee for Media I QLD Television & Streaming rep of the year
- Account executive for Metro TV team responsible for managing an agency patch worth +$5M AUD per quarter
Additional Information
References provided upon request
Timeline
Total TV Sales Executive
Nine Entertainment Co.
12.2023 - 12.2025
Broadcast Sales Coordinator
Nine Entertainment Co.
06.2022 - 11.2023
Foodservice Account Manager
Quality Foods And Beverages
01.2021 - 05.2022
Customer Service Team Member
Quality Foods And Beverages
05.2017 - 12.2020
Sports Coach (Football)
Mount Alvernia College
Bachelor of Arts - Film And Video Production
Queensland University of Technology
High School Diploma -
Padua College