Louise Tamiazzo
Porto,13
Summary
Graphic and motion designer with experience in digital marketing and creative strategies. Diverse industry experience, including work with crypto trading platforms, agencies, multinational clients, journalists, and as a freelancer. Currently leveraging design expertise in performance marketing. Proficient in remote work and adept at managing multiple projects simultaneously.
Overview
12
12
years of professional experience
Work History
Senior Graphic Designer
DYDX Foundation
Zug, Switzerland (Remote)
10.2024 - Current
- Led art direction and design guidance for freelance designers, animators, and creative contractors
- Created briefing systems and brand documentation to streamline creative handoffs and reduce revisions.
- Led video production for new feature launches, combining motion graphics, UI animation, and dynamic storytelling.
- Built video templates and motion systems to accelerate turnaround while maintaining high visual standards.
- Maintained visual and strategic consistency across static, animated, and video content.
- Designed branded video templates and content for dYdX's key platforms: X, TikTok, and Telegram.
- Built conversion focused landing pages and achieved ~20% CTA click-through rate and ~50% bounce rate, significantly outperforming crypto industry averages (benchmarks: CTR 2–5%, bounce rate 60–80%).
- Developed and produced high-performing static and animated paid ads static, video and in HTML5
Senior Marketing Designer
Open Moves
New York, United States
10.2021 - 10.2024
- Creation of ads and display banners for Google Ads and social medias (Meta, LinkedIn, etc) in different formats like statics, animated videos and HTML5.
- Partnership with influencers/creators to development of paid ads.
- Collaborated with marketing teams to design, develop and implement creative promotions, designed to increase performance awareness and sales.
- Closely analysed data to assess performance and success of digital marketing campaigns.
- Design and development of multiple creative assets like videos, landing pages, email marketing and e-books.
- Ensure brand consistency across all campaigns.
Brand Consultant - Freelance
CAVOK Consulting
11.2023 - Current
- Identified, interviewed and tested top talent to optimise productivity and growth.
- Overhauled and revitalised brandind department through careful data analytics, solution development and implementation planning.
- Lead for digital marketing strategies like landing page and ads campaign for lead generation, digital content (masterclass and social media content), presentation design and development of storytelling.
- Analysed market trends
Graphic Designer
Forward Partners
London, England
09.2021 - 11.2022
- Responsible for brand development and digital content (social media, ebooks, presentations, etc).
- Self-managed design projects through entire lifecycles and collaborated with producers and project managers to meet timelines.
Senior Graphic Designer
Self-employed
Worldwide
04.2017 - 08.2021
- Collaborated effectively with clients, identifying exact campaign requirements and creating innovative graphics to suit.
- Produced high-quality design work using various software packages, including Figma, Photoshop, After Effects, Premiere, Illustrator.
- Designed visual identities and graphics, including platform mock-ups, proposal decks and event branding.
- Managed multiple projects around the world for big and small companies.
- Created digital and motion design concepts to accompany and improve marketing collateral.
Motion Designer
O Globo
Rio de Janeiro, Brazil
04.2015 - 01.2017
- Responsible to start a modernization project within the oldest newspaper in Brazil bringing their content to digital through graphic and motion design.
- Managed multiple priorities, clients and stakeholders within fast-paced and rapidly changing environment.
- Worked closely with journalists.
- Video creation for the website and social medias.
- Brand development.
Creative Assistent
Inkuba
São Paulo, Brazil
10.2013 - 12.2014
- Participate in several brainstorms
- Submitted rough drafts to clients and management to gain feedback to improve designs.
- Worked across various brands and touchpoints on varying sizes projects to develop keen sense of different design techniques based on client business models.
- Kept on top of the latest social media trends and developments by conducting daily research online through blogs, forums and social media groups.
- Managed social media calendars, determining what to post and timings, developing according to marketing strategies.
- Used creativity and design expertise to develop stunning, attractive and compelling marketing material.
Education
Extension Course - Social Media Marketing
Edit.
2017
Bachelor of Arts - Communication / Advertising
Universidade Metodista de São Paulo
2014
Skills
- Creative Cloud (Photoshop, Illustrator, After Effects, Premiere, etc), Figma
- AI tools
- Experience in Web3 and Crypto
- Art Direction
- Digital Marketing
- Brand Strategy and Development
- Performance Marketing
- Graphic Design
- Motion Graphics and Video Editing
- Web Design
- Social media content
- Creative mindset
Languages
Portuguese
First Language
English
Proficient
C2
Italian
Advanced
C1
Spanish
Intermediate
B1
Portfolio
- https://louisetamiazzo.com
Timeline
Senior Graphic Designer
DYDX Foundation
10.2024 - Current
Brand Consultant - Freelance
CAVOK Consulting
11.2023 - Current
Senior Marketing Designer
Open Moves
10.2021 - 10.2024
Graphic Designer
Forward Partners
09.2021 - 11.2022
Senior Graphic Designer
Self-employed
04.2017 - 08.2021
Motion Designer
O Globo
04.2015 - 01.2017
Creative Assistent
Inkuba
10.2013 - 12.2014
Bachelor of Arts - Communication / Advertising
Universidade Metodista de São Paulo
Extension Course - Social Media Marketing
Edit.