Summary
Overview
Work History
Education
Skills
Languages
Portfolio
Timeline
Generic
Louise Tamiazzo

Louise Tamiazzo

Porto,13

Summary

Graphic and motion designer with experience in digital marketing and creative strategies. Diverse industry experience, including work with crypto trading platforms, agencies, multinational clients, journalists, and as a freelancer. Currently leveraging design expertise in performance marketing. Proficient in remote work and adept at managing multiple projects simultaneously.

Overview

12
12
years of professional experience

Work History

Senior Graphic Designer

DYDX Foundation
10.2024 - Current
  • Led art direction and design guidance for freelance designers, animators, and creative contractors
  • Created briefing systems and brand documentation to streamline creative handoffs and reduce revisions.
  • Led video production for new feature launches, combining motion graphics, UI animation, and dynamic storytelling.
  • Built video templates and motion systems to accelerate turnaround while maintaining high visual standards.
  • Maintained visual and strategic consistency across static, animated, and video content.
  • Designed branded video templates and content for dYdX's key platforms: X, TikTok, and Telegram.
  • Built conversion focused landing pages and achieved ~20% CTA click-through rate and ~50% bounce rate, significantly outperforming crypto industry averages (benchmarks: CTR 2–5%, bounce rate 60–80%).
  • Developed and produced high-performing static and animated paid ads static, video and in HTML5

Senior Marketing Designer

Open Moves
10.2021 - 10.2024
  • Creation of ads and display banners for Google Ads and social medias (Meta, LinkedIn, etc) in different formats like statics, animated videos and HTML5.
  • Partnership with influencers/creators to development of paid ads.
  • Collaborated with marketing teams to design, develop and implement creative promotions, designed to increase performance awareness and sales.
  • Closely analysed data to assess performance and success of digital marketing campaigns.
  • Design and development of multiple creative assets like videos, landing pages, email marketing and e-books.
  • Ensure brand consistency across all campaigns.

Brand Consultant - Freelance

CAVOK Consulting
11.2023 - Current
  • Identified, interviewed and tested top talent to optimise productivity and growth.
  • Overhauled and revitalised brandind department through careful data analytics, solution development and implementation planning.
  • Lead for digital marketing strategies like landing page and ads campaign for lead generation, digital content (masterclass and social media content), presentation design and development of storytelling.
  • Analysed market trends

Graphic Designer

Forward Partners
09.2021 - 11.2022
  • Responsible for brand development and digital content (social media, ebooks, presentations, etc).
  • Self-managed design projects through entire lifecycles and collaborated with producers and project managers to meet timelines.

Senior Graphic Designer

Self-employed
04.2017 - 08.2021
  • Collaborated effectively with clients, identifying exact campaign requirements and creating innovative graphics to suit.
  • Produced high-quality design work using various software packages, including Figma, Photoshop, After Effects, Premiere, Illustrator.
  • Designed visual identities and graphics, including platform mock-ups, proposal decks and event branding.
  • Managed multiple projects around the world for big and small companies.
  • Created digital and motion design concepts to accompany and improve marketing collateral.

Motion Designer

O Globo
04.2015 - 01.2017
  • Responsible to start a modernization project within the oldest newspaper in Brazil bringing their content to digital through graphic and motion design.
  • Managed multiple priorities, clients and stakeholders within fast-paced and rapidly changing environment.
  • Worked closely with journalists.
  • Video creation for the website and social medias.
  • Brand development.

Creative Assistent

Inkuba
10.2013 - 12.2014
  • Participate in several brainstorms
  • Submitted rough drafts to clients and management to gain feedback to improve designs.
  • Worked across various brands and touchpoints on varying sizes projects to develop keen sense of different design techniques based on client business models.
  • Kept on top of the latest social media trends and developments by conducting daily research online through blogs, forums and social media groups.
  • Managed social media calendars, determining what to post and timings, developing according to marketing strategies.
  • Used creativity and design expertise to develop stunning, attractive and compelling marketing material.

Education

Extension Course - Social Media Marketing

Edit.
2017

Bachelor of Arts - Communication / Advertising

Universidade Metodista de São Paulo
2014

Skills

  • Creative Cloud (Photoshop, Illustrator, After Effects, Premiere, etc), Figma
  • AI tools
  • Experience in Web3 and Crypto
  • Art Direction
  • Digital Marketing
  • Brand Strategy and Development
  • Performance Marketing
  • Graphic Design
  • Motion Graphics and Video Editing
  • Web Design
  • Social media content
  • Creative mindset

Languages

Portuguese
First Language
English
Proficient
C2
Italian
Advanced
C1
Spanish
Intermediate
B1

Portfolio

  • https://louisetamiazzo.com

Timeline

Senior Graphic Designer

DYDX Foundation
10.2024 - Current

Brand Consultant - Freelance

CAVOK Consulting
11.2023 - Current

Senior Marketing Designer

Open Moves
10.2021 - 10.2024

Graphic Designer

Forward Partners
09.2021 - 11.2022

Senior Graphic Designer

Self-employed
04.2017 - 08.2021

Motion Designer

O Globo
04.2015 - 01.2017

Creative Assistent

Inkuba
10.2013 - 12.2014

Bachelor of Arts - Communication / Advertising

Universidade Metodista de São Paulo

Extension Course - Social Media Marketing

Edit.

Similar Profiles

CREATE PROFILE
Louise Tamiazzo