Lourenço Roquette
Summary
I'm a Marketing enthusiast and a professional with experience in SEO, web analytics, campaign management, social media and other areas of communication.
I've been a part of projects in the IT, telecommunications, finance, and training sectors. Currently, I'm in a media group working with 8 different brands.
I really like working as part of a team and across the organization. I'm very attentive to brand values and identity, which I always try to highlight in everything I do.
Overview
8
8
years of professional experience
Work History
Audience and SEO Analyst
Medialivre
08.2023 - Current
- Real-time audience management and monitoring of 8 active brands
- Analysis of organic traffic and SEO strategies for the newsroom
- Auditing and monitoring website performance to identify technical improvements
- Monitoring and response to algorithm changes
- Performance analysis and reporting
SEO Consultant
Atos Portugal
01.2022 - 07.2023
- Perform technical, on/off-page and content SEO audits
- Support the implementation of recommendations and optimizations
- Develop and execute SEO content and link building strategies
- Performance analysis and reporting
- Client and project management
Digital Marketing Trainee
Warpcom
01.2021 - 10.2021
- New website project management
- Development of SEO strategy
- Copywriting and landing pages creation
- Management of Google, LinkedIn, and Facebook campaigns
- Social media management
- Performance analysis and reporting
Communication Specialist
NOS
01.2020 - 04.2020
- Website management and optimization
- Copywriting and landing pages creation
- LinkedIn management
- Performance analysis and reporting
Public Affairs Assistant
VdA - Law Firm
08.2019 - 12.2019
- Events coordination
- Institutional relations management
Marketing and Communication Manager
CNA - Corporate Finance
12.2017 - 06.2019
- Development of the marketing strategy
- New website project management
- Copywriting and email marketing management
- Creation of marketing materials
Marketing Assistant
We Promote Academy
06.2016 - 12.2017
- New website project management
- Support the rebranding project
- Support in campaign management
- Social media management
- Creation of marketing materials
Education
Postgraduate degree - Digital Marketing
ISCTE Executive Education
09.2020
Postgraduate degree - Strategic Communication
NOVA FCSH
12.2019
Bachelor's degree - Business Communication
ISCEM - Institute of Business Communication
09.2014
Skills
- SEO audit
- SEO copywriting
- Web analytics
- Campaign management
- Social media management
- Email marketing
Languages
Portuguese
Native language
English
Advanced
C1
Timeline
Audience and SEO Analyst
Medialivre
08.2023 - Current
SEO Consultant
Atos Portugal
01.2022 - 07.2023
Digital Marketing Trainee
Warpcom
01.2021 - 10.2021
Communication Specialist
NOS
01.2020 - 04.2020
Public Affairs Assistant
VdA - Law Firm
08.2019 - 12.2019
Marketing and Communication Manager
CNA - Corporate Finance
12.2017 - 06.2019
Marketing Assistant
We Promote Academy
06.2016 - 12.2017
Postgraduate degree - Strategic Communication
NOVA FCSH
Bachelor's degree - Business Communication
ISCEM - Institute of Business Communication
Postgraduate degree - Digital Marketing
ISCTE Executive Education
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