LUISA SEABRA
Digital Communications Manager
Carnaxide
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
4
4
Certificates
2
2
Languages
Work History
Communications Manager
MOVE SPORTS
Lisbon
03.2022 - Current
- Developed communications strategies to drive forward progress in public relations.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Wrote engaging and successful press releases to control information and public opinion.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Designed and implemented social media strategies to align with business goals.
- Developed marketing content such as blog articles, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Monitored online presence of company's brands to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
- Collaborated with team members and external agencies to develop creative campaigns for social media platforms.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
Digital Marketing Manager
LABORATÓRIO EDOL
Lisbon
02.2018 - 04.2021
- Developed marketing content such as blog articles, promotional materials, and advertisements for social media.
- Analyzed competitor pages
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Increased customer engagement through social media.
- Managed social media accounts for several brands, generating interest for existing and upcoming product or service releases.
- Optimized email campaigns to increase open and click-through rates.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Created and managed social media campaigns to increase brand engagement.
- Wrote and distributed press releases to increase brand visibility.
- Designed and implemented social media strategies to align with business goals.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed relationships with influencers to grow reach of company and create wider visibility.
PR Account Executive
PORTER NOVELLI
Lisbon
07.2017 - 01.2018
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Produced and distributed press kits.
- Supported public relations managers with writing, researching and preparation of materials
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Conducted media relations and responded to media requests for information.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
Education
BACHELOR OF APPLIED SCIENCE (B.A.SC) - BUSINESS/ CORPORATE COMMUNICATIONS
ISCEM/EFAP - Inst. Sup. De Comunicação Empresarial
Lisbon, Portugal 09.2010 - 07.2013
Professional Training Program Course - Digital Marketing
Web2Business
Portugal 10.2020 - 12.2020
Online Course - Digital Marketing
Google Digital Garage
12.2020 - 12.2020
Skills
Digital Marketing
Digital strategic partnerships
Translations
Text proofreading and editing
Communication Plans
Marketing strategy
Content Development
Campaign management
Public and Media Relations
Social Media Management
Community Management
Certification
Master Digital 360 professional training, Course certificate, Web2Business
Timeline
Communications Manager
MOVE SPORTS
03.2022 - Current
EF SET, C2 Proficient, Standard English Test Certificate
01-2022
Cybersecurity Citizen Certificate, Nau, Fundação para a Ciência e a Tecnologia (FCT)
05-2021
Online Course - Digital Marketing
Google Digital Garage
12.2020 - 12.2020
Master Digital 360 professional training, Course certificate, Web2Business
12-2020
Digital Marketing Certificate, Google Digital Garage
12-2020
Professional Training Program Course - Digital Marketing
Web2Business
10.2020 - 12.2020
Digital Marketing Manager
LABORATÓRIO EDOL
02.2018 - 04.2021
PR Account Executive
PORTER NOVELLI
07.2017 - 01.2018
BACHELOR OF APPLIED SCIENCE (B.A.SC) - BUSINESS/ CORPORATE COMMUNICATIONS
ISCEM/EFAP - Inst. Sup. De Comunicação Empresarial
09.2010 - 07.2013