LUISA SEABRA
Digital Communications Manager
Carnaxide
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
4
4
Certificates
2
2
Languages
Work History
Communications Manager
MOVE SPORTS
Lisbon
03.2022 - Current
- Developed communications strategies to drive forward progress in public relations.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Wrote engaging and successful press releases to control information and public opinion.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Designed and implemented social media strategies to align with business goals.
- Developed marketing content such as blog articles, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Monitored online presence of company's brands to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
- Collaborated with team members and external agencies to develop creative campaigns for social media platforms.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
Digital Marketing Manager
LABORATÓRIO EDOL
Lisbon
02.2018 - 04.2021
- Developed marketing content such as blog articles, promotional materials, and advertisements for social media.
- Analyzed competitor pages
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Increased customer engagement through social media.
- Managed social media accounts for several brands, generating interest for existing and upcoming product or service releases.
- Optimized email campaigns to increase open and click-through rates.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Created and managed social media campaigns to increase brand engagement.
- Wrote and distributed press releases to increase brand visibility.
- Designed and implemented social media strategies to align with business goals.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed relationships with influencers to grow reach of company and create wider visibility.
PR Account Executive
PORTER NOVELLI
Lisbon
07.2017 - 01.2018
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Produced and distributed press kits.
- Supported public relations managers with writing, researching and preparation of materials
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Conducted media relations and responded to media requests for information.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
Education
BACHELOR OF APPLIED SCIENCE (B.A.SC) - BUSINESS/ CORPORATE COMMUNICATIONS
ISCEM/EFAP - Inst. Sup. De Comunicação Empresarial
Lisbon, Portugal 09.2010 - 07.2013
Professional Training Program Course - Digital Marketing
Web2Business
Portugal 10.2020 - 12.2020
Online Course - Digital Marketing
Google Digital Garage
12.2020 - 12.2020
Skills
Digital Marketing
Certification
Master Digital 360 professional training, Course certificate, Web2Business
Timeline
Communications Manager
MOVE SPORTS
03.2022 - Current
EF SET, C2 Proficient, Standard English Test Certificate
01-2022
Cybersecurity Citizen Certificate, Nau, Fundação para a Ciência e a Tecnologia (FCT)
05-2021
Online Course - Digital Marketing
Google Digital Garage
12.2020 - 12.2020
Master Digital 360 professional training, Course certificate, Web2Business
12-2020
Digital Marketing Certificate, Google Digital Garage
12-2020
Professional Training Program Course - Digital Marketing
Web2Business
10.2020 - 12.2020
Digital Marketing Manager
LABORATÓRIO EDOL
02.2018 - 04.2021
PR Account Executive
PORTER NOVELLI
07.2017 - 01.2018
BACHELOR OF APPLIED SCIENCE (B.A.SC) - BUSINESS/ CORPORATE COMMUNICATIONS
ISCEM/EFAP - Inst. Sup. De Comunicação Empresarial
09.2010 - 07.2013
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