Mafalda Almeida

• Developed and executed comprehensive internal communication strategies for most internal brands, namely, Pingo Doce, Recheio, Jerónimo Martins Agroalimentar, Jeronymo and Hussel.
• ⁠Collaborated with leadership to convey company news, updates, and key messages.
• ⁠Managed internal communication channels, including intranet, email, and social media platforms.
• ⁠Planned and coordinated company events, town halls, and employee engagement initiatives.
• ⁠Ensured consistency in messaging and branding across all internal communications.
• ⁠Collected feedback and measured effectiveness of communication efforts to continually improve strategies.

• Enhanced brand visibility by developing and executing strategic communications plans.
• Mentored junior team members, fostering a positive work environment and promoting professional growth.
• Managed crisis communications, mitigating potential negative impacts on client reputation.
• Increased media coverage for clients with targeted press releases and media outreach efforts.
• Developed strong relationships with key industry influencers, resulting in increased brand visibility.
• Delivered data-driven insights to inform content strategies, leading to improved engagement metrics.
• Collaborated with cross-functional teams to develop integrated marketing campaigns that drove measurable results for clients.
• Managed budgets and resources efficiently, ensuring projects were completed on time and within scope.
• Negotiated partnerships with external vendors, leading to cost savings and enhanced service offerings for clients.
• Evaluated campaign performance using data-driven analytics, adjusting tactics as needed for optimal results.
• Provided expert guidance on messaging during high-profile events, ensuring consistency across all platforms.
• Directed the production of engaging multimedia content such as videos, infographics, and blog posts to enhance storytelling capabilities.
• Developed communications strategies to drive forward progress in public relations.
• Secured media coverage for clients through targeted outreach and compelling press releases.
• Supported new business development efforts by preparing compelling proposals showcasing agency capabilities.

Customer Portfolio: Axe - Ben&Jerry’s - Carte D’Or - CCDR-Algarve - Conservas Pinhais - Cornetto - Garland - IFE by Abilways - Ingka Centres Portugal - MAR Shopping Algarve - MAR Shopping Matosinhos - JD Sports - Linic - Lojas Olá - Magnum - MAXFINANCE - MELOM Portugal & Madrid - Olá Kids - Pfizer Oncology - Presidência Portuguesa da União Europeia - Projeto AURORAL - Querido Obras - RE/MAX Group - RFRSH Entertainment/BLAST Pro Series - ROS Retail Outlet Shopping - Designer Outlet Algarve - Skip - Unilever Jerónimo Martins

• Enhanced client satisfaction by developing and implementing strategic communication plans.
• Conducted thorough market research to identify opportunities for growth and expansion in the communications landscape.
• Reinforced brand identity through cohesive messaging across all channels including social media, website content, and print materials.
• Cultivated relationships with reporters and editors from top-tier media outlets to secure high-impact placements for clients'' news stories.
• Established positive media relations, securing coverage in high-profile publications to increase brand recognition.
• Managed social media accounts effectively, growing followers and increasing engagement rates through consistent posting and audience interaction.
• Coordinated events such as conferences, webinars, or workshops that facilitated networking opportunities and industry-specific knowledge sharing among attendees.

Customer Portfolio - BES - Boehringer Portugal - Braun - Clearblue - Continente/Modelo - Danone - Grupo Onyria - Head&Shoulders - Herbal Essences - Montepio - Oral-B - Pili Carrera - Procter&Gamble - Salon Professional - LOGO - Sonae MC - Vacheron Constantin

• Enhanced media statements and presentations before sending to general public or media organizations.
• Acted as liaison between media and company during press releases and interviews.
• Collaborated with cross-functional teams to ensure seamless integration of communication strategies with overall business objectives.
• Promoted thought leadership by authoring insightful articles on industry trends and best practices for publication in relevant outlets, positioning clients as experts within their respective fields.

Customer Portfolio - Aliança Vinhos de Portugal - AstraZeneca - Bacalhôa Group - beActive - Câmara Municipal de Grândola - Institutoptico - O Melhor Bolo de Chocolate do Mundo - Prosegur - Staples - Toys ’R’ Us