Maria Garcês
Digital Campaign & Content Strategist
Porto
Summary
Passionate about marketing in a digital world, constantly looking at innovative ways to communicate and engage with users. Committed to unique and aesthetically pleasing content with a talent for adapting to changing markets.
Overview
19
19
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
Europe Campaign & Content Strategist
Sodexo
12.2022 - Current
- Led campaign planning, management, and content strategy review initiatives across the UK, Ireland, and France
- Multifaceted approach to content creation and distribution, ensuring alignment with business objectives and audience engagement.
- Market Research and Analysis: Conducting in-depth market research to understand audience needs and industry trends.
- Strategic Planning: Developing long-term content plans that align with marketing goals and business objectives. This includes setting clear KPIs and ensuring all content aligns with the overall brand voice and messaging.
- Content Creation and Curation: Overseeing the creation of high-quality, compelling content that resonates with target audiences. This includes blog posts, whitepapers, social media content, email campaigns, and multimedia assets.
- Content Calendar Management: Implementing and maintaining an organized content calendar to ensure timely delivery and consistency across all channels.
- Data-Driven Insights: Utilizing analytics tools to track content performance metrics such as traffic, engagement, and conversion rates. This helps in understanding what content works best and identifying areas for improvement.
Guest Lecturer
ULP - Universidade Lusófona Do Porto
11.2021 - Current
- Delivered engaging and informative lectures on social media marketing strategies and best practices to undergraduate and graduate students.
- Provided mentorship and feedback, fostering a collaborative and dynamic learning environment.
Guest Lecturer
ESTG - Politécnico do Porto
02.2019 - Current
- Led dynamic lectures on social media marketing and internationalization strategies for undergraduate and graduate students.
Guest Lecturer
ESCE - IPVC
01.2019 - Current
- Delivered insightful lectures on social media marketing with a focus on online consumer behavior to undergraduate and graduate students.
Senior Marketing Specialist
WeMystic
07.2016 - 12.2022
- Ensuring all content is on-brand and optimized for search and user experience for all channels of content including online, social media, email and other traffic sources for Wemystic sites.
- Boosted brand awareness by developing and executing targeted marketing campaigns.
- Strengthened customer loyalty by creating engaging email marketing campaigns tailored to specific audience segments.
- Optimized website content for improved search engine rankings and enhanced user experience.
- Increased lead generation through the implementation of innovative digital marketing strategies.
Social Media Strategist
Adclick, SA
06.2015 - 07.2016
- Write content & copy real time within social media environments that stimulates users to interact and contribute themselves
Marketing & Communication Manager
Publicações Directas SA
11.2007 - 12.2010
- Developed and implemented integrated marketing and sales strategies for both online and offline channels.
Journalist
O Primeiro de Janeiro
01.2006 - 09.2007
Education
Executive Education - Generative Artificial Intelligence
EBG - Electronic Business Group
Paris, France 04.2001 -
Executive Education - Leadership Management
Mercer
Porto 04.2001 -
Executive Education - E-commerce and Mobile Strategy
Porto Business School
Porto, Portugal 01.2017 - 04.2017
Degree - Jornalismo e Ciências da Comunicação
Universidade Do Porto
Porto, Portugal 01.2001 - 04.2005
Skills
Digital Marketing
Content Strategy
Brand Messaging
Content Strategy Development
Competitive Analysis
Web Analytics
SEO Strategies
Customer Insight
Websites
Certification
SheCodes Coding Workshop
Languages
Portuguese
Native language
English
Advanced
C1
Software
Content Management Systems (Wordpress, Sitecore, Jahia, Shopify)
Analytics (Google, Piano)
SEO (Google SearchConsole, Brightedge, SEM Rush)
Automation (Pardot, Salesforce)
Timeline
Europe Campaign & Content Strategist
Sodexo
12.2022 - Current
Guest Lecturer
ULP - Universidade Lusófona Do Porto
11.2021 - Current
Guest Lecturer
ESTG - Politécnico do Porto
02.2019 - Current
Guest Lecturer
ESCE - IPVC
01.2019 - Current
Executive Education - E-commerce and Mobile Strategy
Porto Business School
01.2017 - 04.2017
Senior Marketing Specialist
WeMystic
07.2016 - 12.2022
Social Media Strategist
Adclick, SA
06.2015 - 07.2016
Marketing & Communication Manager
Publicações Directas SA
11.2007 - 12.2010
Journalist
O Primeiro de Janeiro
01.2006 - 09.2007
Executive Education - Generative Artificial Intelligence
EBG - Electronic Business Group
04.2001 -
Executive Education - Leadership Management
Mercer
04.2001 -
Degree - Jornalismo e Ciências da Comunicação
Universidade Do Porto
01.2001 - 04.2005
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