MARIA INÊS REBELO
Pássaro Amarelo/Yellow Bird
Vila de Prado
2
Languages
1
Certification
4
years of professional experience
FOUNDER & CREATIVE DIRECTOR "Yellow Bird": Communication and Business Development professional with experience in strategic communication, copywriting, content creation, business development and executive support in international and multicultural environments. Skilled in communicating with clients, partners and international stakeholders, developing business opportunities and building professional relationships. Native Portuguese speaker, fluent in German and English, with strong written and interpersonal communication skills.
Work History
FOUNDER & CREATIVE DIRECTOR
2 Years 8 Months- Founder & Freelancer - Pássaro Amarelo (Portugal): Leading a human-centered writing and communication brand.
- Business Development & Commercial Prospecting – Canaã, Lisbon: Responsible for business development cold contacts in the Portuguese market, identifying and prospecting strategic partners across food distribution channels, including distributors, wholesalers, food manufacturers and supermarket chains:
- Identified and qualified potential clients and strategic business partners.
- Conducted B2B commercial prospecting and direct contact with purchasing decision-makers.
- Presented the company and its food product portfolio to potential partners.
- Negotiated commercial terms and supported the onboarding of new clients.
- Managed and developed the client portfolio, ensuring long-term commercial relationships.
- Identified new market opportunities and developed market-entry strategies.
- Coordinated with multiple stakeholders throughout the negotiation process, from initial contact through sales follow-up.
- Content Strategy & Executive Communication Support - Pearls of Portugal (Porto, Portugal): Collaborated in the development of digital storytelling, content strategy, and SEO practices, including keyword optimization, content structuring, and improving search engine visibility for digital positioning. Supported the CEO in the preparation and review of strategic content, as well as in proposing new content for publication on the company’s blog to reach international audiences. Market: Real Estate.
- Executive Support to the CEO – BindTuning (Vila do Conde, Portugal): Provided direct executive support to the CEO, ensuring the smooth management of daily operations through calendar coordination, meeting organization, stakeholder communication, and administrative oversight. Prepared internal communications for the team, coordinated professional internships, and managed contractual processes, as well as maintaining and organizing databases. Also responsible for liaising with partners and suppliers, and managing business travel logistics in collaboration with travel agencies, ensuring operational efficiency and effective alignment with executive priorities. Market: IT & Digital.
- Content Analysis Consultant - Highspring: Analyzed user communication ecosystems to evaluate alignment between available content and user search intent. Developed qualitative insights to optimize communication strategies and enhance content relevance.
- Digital Marketing Team Coordination: Managed and coordinated a small digital marketing team, ensuring alignment between content creation and paid media execution to support strategic consistency and optimize the performance of communication initiatives.
- Digital Product & Learning Content Development - Pássaro Amarelo (Portugal): Designed and developed digital products and courses, creating structured learning content and offerings to expand brand reach and generate recurring revenue.
- Content Creation & Organic LinkedIn Positioning - Pássaro Amarelo (Portugal): Consistent activity on LinkedIn led to speaking invitations, professional opportunities, and informal mentoring initiatives, all achieved organically without the use of paid campaigns.
- OFFICE ADMINISTRATOR/SALES ASSISTANT
- GardenGate
- 04/2024 – 08/2025 | Braga, Portugal
- Managed customer accounts and verified compliance, documenting product data to support the commercial department's administrative needs. Created and updated price lists, catalogues, warranties, and technical sheets for accuracy and accessibility.
- Delivered structured back-office support to market managers and sales directors, formalizing and analyzing new client contacts to strengthen engagement strategies. Coordinated documentation for commercial projects and assisted with the integration of new clients. Represented the company at international trade fairs, improving brand visibility and building lasting customer relationships.
- Supported commercial operations by maintaining accurate records of product references, developing new product documentation, and facilitating administrative processes. Ensured that sales documentation complied with internal procedures, enabling effective collaboration across teams.
- Applied multilingual communication skills to streamline document translation, enhancing clarity for international stakeholders and improving client onboarding efficiency.
- SALES EXPORT MANAGER - DACH MARKET
- AMF Safety Shoes
- 07/2023 – 03/2024 | Tabuadelo, Portugal
- Expanded the DACH market by identifying new clients, managing accounts, and overseeing orders, invoices, and complaints. Conducted benchmarking and competitor analysis to recommend strategic improvements, strengthening customer relations while ensuring alignment of commercial activities with overall sales strategy.
- Represented the company at international trade fairs and client meetings, promoting safety footwear solutions and building long-term partnerships.
- Delivered product and solution training for clients and internal teams, applied CRM systems to monitor opportunities, and contributed to visibility growth across regional and international markets.
- Implemented structured marketing and sales initiatives to meet departmental goals, coordinating with production and logistics to guarantee on-time shipments.
- Founder & Freelancer - Pássaro Amarelo (Portugal)
- Content Strategy & Executive Communication Support - Pearls of Portugal (Porto, Portugal)
- Executive Support to the CEO – BindTuning (Vila do Conde, Portugal)
- Content Analysis Consultant - Highspring
- Digital Marketing Team Coordination
- Digital Product & Learning Content Development - Pássaro Amarelo (Portugal)
- Content Creation & Organic LinkedIn Positioning - Pássaro Amarelo (Portugal)
- OFFICE ADMINISTRATOR/SALES ASSISTANT
- GardenGate
- 04/2024 – 08/2025 | Braga, Portugal
- SALES EXPORT MANAGER - DACH MARKET
- AMF Safety Shoes
- 07/2023 – 03/2024 | Tabuadelo, Portugal
SWISS ACCOUNT/BACK-OFFICE MANAGER
6 Months- BACK-OFFICE MANAGER, FINANCIAL SERVICES
- Adidas
- 03/2022 – 10/2022 | Lisbon, Portugal
- SENIOR PROCESS OPERATOR - DACH MARKET
- Solvay
- 01/2020 – 03/2021 | Lisbon, Portugal
- CLAIMS ADMINISTRATOR - DACH MARKET
- Europcar
- 02/2018 – 08/2019 | Lisbon, Portugal
- CUSTOMER SUPPORT ASSOCIATE - DACH MARKET
- Fujitsu
- 03/2012 – 10/2017 | Lisbon, Portugal
Education
Masters of Arts in Law
Bachelor of Arts in Law
Skills
CRM software
Cross-functional collaboration
Customer account management
Stakeholder communication
Microsoft Teams
Outlook
SAP
Oracle
ServiceNow
Certification
- Online Course on Branded Content and Content Marketing
- Lisbon Digital School
- 11/2021 – 11/2021
- Branded Content and Content Marketing
- 12/2021 – 12/2021
Languages
Native Portuguese speaker.
Fluent in German and English.
Projects
- Publication of the book "The Yellow Notebook"
- 11/2021 – 12/2023
- Publication of the book "The Voluntary Work - a legal and social reflection"
- 01/2014 – 02/2015
Timeline
FOUNDER & CREATIVE DIRECTOR
Pássaro Amarelo/Yellow Bird
2023.12 - CurrentRead More
SWISS ACCOUNT/BACK-OFFICE MANAGER
Schmiegen
2022.12 - 2023.06Read More
Catholic University of Portugal
Bachelor of Arts in Law
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Lisbon Law School, University of Lisbon
Masters of Arts in Law
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